This document discusses rebranding efforts for SanDisk. It notes that while SanDisk produces advanced technology products, its branding seems outdated. Specifically, it calls out SanDisk's logo, which has only been updated once since 1988, and packaging that is often oversized. The document proposes that SanDisk should modernize its branding to match the quality and progressive nature of its technology products in order to appeal to broader audiences. The rebranding would shift SanDisk's character from an old brand trying to look young to a company that appeals to people of all ages.