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Memory Replay Gillian Pitzer
FA102A,
Research and Speculative
Product/Service Development
Memory Replay Gillian Pitzer
Assignment One, Research
Neuralink and the Brain’s Magical Future
https://waitbutwhy.com/2017/04/neuralink.html
Memory Replay Gillian Pitzer
Assignment One, Research
- The temporal lobe is where a lot of your memory lives
https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/
Memory Replay Gillian Pitzer
Assignment One, Research
“The idea that stored memories exist as physical changes
within the brain has—and recent research is cracking open
an array of possibilities for the editing and improvement of
human memory.”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
Memory Replay Gillian Pitzer
Assignment One, Research
“Imagine being able to scroll through your memories like
your Instagram feed, to perfectly recall everything you've
ever learned, to immediately access every section of your
life history. You would be efficient, insightful, luminous.
Would you be human?”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term
Memory Replay Gillian Pitzer
Source for Brand Character Words
Prince Daddy and the Hyena
Memory Replay Gillian Pitzer
Naming Process
Selected words:
- Memory
- Temporal
- Neuron
- Dendrite
Memory Replay Gillian Pitzer
Naming Process
- Temporeal (Tweaked Temporal)
- Memorite (Dendrite + Memory)
- Memoral (Memory + Temporal)
- Neurolite (Tweaked Neuron)
Memory Replay Gillian Pitzer
Final Service Name
Memoral
Memory Replay Gillian Pitzer
Brand Character Diagram Sketches
Memory Replay Gillian Pitzer
Brand Character Diagram
Memory Replay Gillian Pitzer
Assignment Three, Logo and Logotype Research
Word being used: Confident
Memory Replay Gillian Pitzer
Found Logos
https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/
Memory Replay Gillian Pitzer
Found Logos
https://www.mastercard.us/en-us/ http://www.chanel.com/#languages
Memory Replay Gillian Pitzer
Finished Logotype
Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages
Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages
Memory Replay Gillian Pitzer
Social Media Branding Research
SpaceX
https://www.facebook.com/pg/spacexpage/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding Research
Oculus
https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding Research
OpenAI
https://www.facebook.com/pg/openai.research/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding
Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Created Instagram account
Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Asked friends on Discord group chat application
Memory Replay Gillian Pitzer
Social Media Design, Creating Community
Texted friends individually
Memory Replay Gillian Pitzer
Social Media Design, Creating Community
10 Likes achieved!
Memory Replay Gillian Pitzer
Google Scholar Research
- Product awareness is spread by posts mentioning stores
sold at
- 52.38% of product awareness occurs via this type of post
- My Facebook page has no such posts
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1269&context=ecis2013_cr
Memory Replay Gillian Pitzer
Google Scholar Research
- “Two-way dialog spurs interaction, trust, and the spread
of information.”
- Brands should interact with fans
- My page shows no interaction
http://west17media.com/wp-content/uploads/2010/07/facebookreportfinal-100727110656-phpapp02.pdf
Memory Replay Gillian Pitzer
Google Scholar Research
- No “deals” or product sales appear anywhere
- No photo of product on facebook page
- Product never mentioned outside of “About” statement on
Facebook Page
http://marketing.mitsmr.com/PDF/how-to-create-brand-engagement-on-facebook.pdf
Memory Replay Gillian Pitzer
Assignment Five, Webpage Layout Research for
Wireframes
https://www.target.com/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.pepsi.com/en-us/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.cisco.com/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.mastercard.us/en-us/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.chanel.com/us/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.apple.com/
Memory Replay Gillian Pitzer
Webpage Layout Research for Wireframes
https://www.apple.com/
Memory Replay Gillian Pitzer
Wireframe
Memory Replay Gillian Pitzer
Tagline Research
L’Oreal - Because You’re Worth It https://www.lorealparisusa.com/
De Beers - A Diamond is Forever https://www.debeers.com/
Dunkin’ Donuts - America Runs on Dunkin’ https://www.dunkindonuts.com/en
Memory Replay Gillian Pitzer
Tagline Research
Lays - Betcha Can’t Eat Just One https://www.fritolay.com/
State Farm - Like a Good Neighbor, State Farm is There
https://www.statefarm.com/
Memory Replay Gillian Pitzer
Homepage
Memory Replay Gillian Pitzer
Homepage
Memory Replay Gillian Pitzer
News
Memory Replay Gillian Pitzer
About
Memory Replay Gillian Pitzer
Buy Now
Memory Replay Gillian Pitzer
Technical Specs
Memory Replay Gillian Pitzer
FAQ
Memory Replay Gillian Pitzer
Lower Level Virtual Design in a Browser
Memory Replay Gillian Pitzer
Linked Prototype URL
https://invis.io/RKN832R6C9E#/311342468_Memoralsite
Includes hover-over menu and all pages shown in slides
linked together

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Assignment 1 (9)

  • 1. Memory Replay Gillian Pitzer FA102A, Research and Speculative Product/Service Development
  • 2. Memory Replay Gillian Pitzer Assignment One, Research Neuralink and the Brain’s Magical Future https://waitbutwhy.com/2017/04/neuralink.html
  • 3. Memory Replay Gillian Pitzer Assignment One, Research - The temporal lobe is where a lot of your memory lives https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/
  • 4. Memory Replay Gillian Pitzer Assignment One, Research “The idea that stored memories exist as physical changes within the brain has—and recent research is cracking open an array of possibilities for the editing and improvement of human memory.” https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
  • 5. Memory Replay Gillian Pitzer Assignment One, Research “Imagine being able to scroll through your memories like your Instagram feed, to perfectly recall everything you've ever learned, to immediately access every section of your life history. You would be efficient, insightful, luminous. Would you be human?” https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
  • 6. Memory Replay Gillian Pitzer Memory Recall - View old memories on demand - Scent and sound memories included - All memories are long term
  • 7. Memory Replay Gillian Pitzer Source for Brand Character Words Prince Daddy and the Hyena
  • 8. Memory Replay Gillian Pitzer Naming Process Selected words: - Memory - Temporal - Neuron - Dendrite
  • 9. Memory Replay Gillian Pitzer Naming Process - Temporeal (Tweaked Temporal) - Memorite (Dendrite + Memory) - Memoral (Memory + Temporal) - Neurolite (Tweaked Neuron)
  • 10. Memory Replay Gillian Pitzer Final Service Name Memoral
  • 11. Memory Replay Gillian Pitzer Brand Character Diagram Sketches
  • 12. Memory Replay Gillian Pitzer Brand Character Diagram
  • 13. Memory Replay Gillian Pitzer Assignment Three, Logo and Logotype Research Word being used: Confident
  • 14. Memory Replay Gillian Pitzer Found Logos https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/
  • 15. Memory Replay Gillian Pitzer Found Logos https://www.mastercard.us/en-us/ http://www.chanel.com/#languages
  • 16. Memory Replay Gillian Pitzer Finished Logotype
  • 17. Memory Replay Gillian Pitzer Assignment Four, Social Media Design, Facebook Pages
  • 18. Memory Replay Gillian Pitzer Assignment Four, Social Media Design, Facebook Pages
  • 19. Memory Replay Gillian Pitzer Social Media Branding Research SpaceX https://www.facebook.com/pg/spacexpage/about/?ref=page_internal
  • 20. Memory Replay Gillian Pitzer Social Media Branding Research Oculus https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal
  • 21. Memory Replay Gillian Pitzer Social Media Branding Research OpenAI https://www.facebook.com/pg/openai.research/about/?ref=page_internal
  • 22. Memory Replay Gillian Pitzer Social Media Branding
  • 23. Memory Replay Gillian Pitzer Social Media Design, Creating Community Created Instagram account
  • 24. Memory Replay Gillian Pitzer Social Media Design, Creating Community Asked friends on Discord group chat application
  • 25. Memory Replay Gillian Pitzer Social Media Design, Creating Community Texted friends individually
  • 26. Memory Replay Gillian Pitzer Social Media Design, Creating Community 10 Likes achieved!
  • 27. Memory Replay Gillian Pitzer Google Scholar Research - Product awareness is spread by posts mentioning stores sold at - 52.38% of product awareness occurs via this type of post - My Facebook page has no such posts https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1269&context=ecis2013_cr
  • 28. Memory Replay Gillian Pitzer Google Scholar Research - “Two-way dialog spurs interaction, trust, and the spread of information.” - Brands should interact with fans - My page shows no interaction http://west17media.com/wp-content/uploads/2010/07/facebookreportfinal-100727110656-phpapp02.pdf
  • 29. Memory Replay Gillian Pitzer Google Scholar Research - No “deals” or product sales appear anywhere - No photo of product on facebook page - Product never mentioned outside of “About” statement on Facebook Page http://marketing.mitsmr.com/PDF/how-to-create-brand-engagement-on-facebook.pdf
  • 30. Memory Replay Gillian Pitzer Assignment Five, Webpage Layout Research for Wireframes https://www.target.com/
  • 31. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.pepsi.com/en-us/
  • 32. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.cisco.com/
  • 33. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.mastercard.us/en-us/
  • 34. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.chanel.com/us/
  • 35. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.apple.com/
  • 36. Memory Replay Gillian Pitzer Webpage Layout Research for Wireframes https://www.apple.com/
  • 37. Memory Replay Gillian Pitzer Wireframe
  • 38. Memory Replay Gillian Pitzer Tagline Research L’Oreal - Because You’re Worth It https://www.lorealparisusa.com/ De Beers - A Diamond is Forever https://www.debeers.com/ Dunkin’ Donuts - America Runs on Dunkin’ https://www.dunkindonuts.com/en
  • 39. Memory Replay Gillian Pitzer Tagline Research Lays - Betcha Can’t Eat Just One https://www.fritolay.com/ State Farm - Like a Good Neighbor, State Farm is There https://www.statefarm.com/
  • 40. Memory Replay Gillian Pitzer Homepage
  • 41. Memory Replay Gillian Pitzer Homepage
  • 42. Memory Replay Gillian Pitzer News
  • 43. Memory Replay Gillian Pitzer About
  • 44. Memory Replay Gillian Pitzer Buy Now
  • 45. Memory Replay Gillian Pitzer Technical Specs
  • 46. Memory Replay Gillian Pitzer FAQ
  • 47. Memory Replay Gillian Pitzer Lower Level Virtual Design in a Browser
  • 48. Memory Replay Gillian Pitzer Linked Prototype URL https://invis.io/RKN832R6C9E#/311342468_Memoralsite Includes hover-over menu and all pages shown in slides linked together