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San Francisco Performances  2010-2011 Season Brochure
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is San Francisco Performances? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Assessment/Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The picture in June 2006: well-run company in need of marketing “refresh”
The Road to Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Road to Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
San Francisco Performances  2010-2011 Season Brochure Uniting the Elements
Brochure Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Creative Process — Bringing it All Together Creative elements
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Creative Process — Bringing it All Together Creative elements
[object Object],[object Object],[object Object],[object Object],Other elements The Creative Process — Bringing it All Together
[object Object],[object Object],[object Object],[object Object],Other elements The Creative Process — Bringing it All Together
Practical Approach  Putting the Brochure to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Season Campaign
[object Object],[object Object],[object Object],[object Object],Practical Approach  Putting the Brochure to Use Reinforce individual ticket sales
Looking at the Results ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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San Francisco Performances - Four Years of Revolutionary Change