The document summarizes the 2010-2011 season brochure for San Francisco Performances, a non-profit presenting performing arts. It outlines key challenges they faced such as outdated branding and pricing. Solutions implemented between 2006-2010 included a new visual identity, website, and social media presence. The brochure objectives were to retain and acquire customers while reinforcing the new brand identity. It describes the creative and design process as well as how the brochure will be distributed and used to promote ticket sales and donations.