Maximize the core by adjusting content, increasing readership through broadening target markets and community relationships, and enhancing advertiser relationships. This would increase revenues by $350,171 over 2 years. Alternatively, create innovative structures by developing a website, Facebook/Twitter presence, and smartphone app. Financial projections estimate this could increase revenues by $756,000 over 3 years through app sponsorship and advertising. In conclusion, both options could help [TRUE] maximize returns but innovative structures may provide greater financial gains over a longer period.
If your company needs to submit a Marketing Campaign Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WBhkyy
Proposal For Marketing Campaign PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Marketing Campaign PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/337vDxT
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
If your company needs to submit a Marketing Campaign Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WBhkyy
Proposal For Marketing Campaign PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Marketing Campaign PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/337vDxT
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
How can we measure the ROI of Social Media? So best practices are suggested in this presentation given to a group of Social Media practitioners in list 2011, Johannesburg, South Africa.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
1. [TRUE] Magazine Presented by: Ling Jiang, Matthew Kesthely , Chris McGean, Christine Schweitzer , WeiweiZou
2. Company Overview [TRUE] magazine is New Brunswick’s urban alternative weekly publication. This newspaper hits stands every Thursday in greater Saint John, Fredericton and Moncton areas. Mission: To reflect & enrich the cultural & economic life of urban New Brunswick.
3. Key Strategic Issue [TRUE] needs to determine how to maximize their return on investment and increase revenue through innovative media alternatives.
4. Situational Analysis-Key Trends + Community newspaper 74% readership + Advertising in print 27% pay full attention + /- Newspaper website Behaviour tracking + /- Smartphone/Social network 1 of 7 people own a Smartphone in N.B. 70.4% of Canadian Facebook users are 20-45 years of age
6. Situational Analysis Core competencies Niche contents Company structure Easy to communicate Provincial News Ltd. Areas of IMPROVEMENT Below targeted advertising revenues Fluctuation of pick-up rate/readership Target market: 20-35 years old Innovation
14. Financial Projection: +$350,171 Action Plans: Adjust the content Increase readership Enhance advertiser relationships 2 years Jul. 2013 Jul. 2016
15. Maximize the Core:1. Adjust the content Jul.2011 Jul.2013 Jul.2016 New: News Contests/Surveys Opinion Events/Festivals Listings Reviews Profiles Music HumourStyle Movies Food Theatre Job Postings Current : News Contests/Surveys Opinion Events/Festivals Listings Reviews Profiles Music HumourPolitics Movies Theatre
16. Maximize the Core:2. Increase Readership Jul.2011 Jul.2013 Jul.2016 Broaden the target market (Exhibit 2) Industry Standard: 3.34 readers-per-copy Source: Statistics Canada, 2006
17. Maximize the Core:2. Increase readership Jul.2011 Jul.2013 Jul.2016 Build community relationships Fundraising and sponsorship eg. The GSJ Community Foundation Weekly coupons 10% off main-course for Pumphouse Brewery Collaboration with CareerBeacon and Times & Transcript Job postings section (Exhibit 3)
18. Maximize the Core:3. Enhance Advertiser Relationships Jul.2011 Jul.2013 Jul.2016 Sales representatives 15 - 20% Sales Commission Look through the eyes of advertisers Job-to-be-done questions (Exhibit 4) Long-term advertisers (HMV, H&M, Wacky Wheatley’s, etc)