Exploring Music Online | Spring 2017 1 Concert Report Instructions Description The purpose of the concert report with its required attendance at a live art music concert is for you to experience and respond to a work of art as it is created in real time, and to reflect on the experience. Learning Goals This assignment is designed to foster the following program goals: 1. Critical thinking 2. Contextualized learning 3. Interdisciplinary thinking 4. Communication skills 5. Information literacy 6. Civic engagement 7. Lifelong learning This assignment helps students develop artistic literacy through the following area goals: 1. Experience and respond to a creative work of art or creative process. 2. Recognize and interpret a work of art or creative process in a societal, historical or cultural context. 3. Describe or evaluate a work of art or creative process using appropriate terminology. 4. Demonstrate “appreciation” for the value of art in our lives and society. 5. Function as a member of an audience. This assignment works towards course goals and objectives by helping students learn to: 4. Provide at least three evidence-based reasons for why some musical works from over a century ago are still relevant and popular today. 5. Theorize about the relevance of live musical performance today through academic research and first-hand experience as a critical audience member at a live concert event. Instructions: - Attend the approved live art music concert that you wrote about for your proposal. - Take a picture of yourself at the event. Save your ticket and / or program. - Construct a report about the event that meets the criteria outlined on the next page. - Include a cover page with your name, the title and date of the concert, and the name of the piece you chose to research. - Submit as an electronic copy to Blackboard by uploading it in the Concert Report folder. Include a picture of yourself at the event, along with a second picture of your ticket and program. - No direct quotations should be used. Please summarize or paraphrase information. Cite all sources using in-text citations. Include a works cited list in MLA or APA format. Here is a citation guide. http://www.bibme.org/citation-guide Exploring Music Online | Spring 2017 2 Part One: Research (approx. 300 - 400 words) Conduct research on a piece of music that was performed at your event, preferably the piece you listened to for the proposal. Here are some questions you should consider answering in this section: What is known about this piece? Why was it written? What is the genre of this piece? Does it fit the expectations for its genre (e.g. number and kind of movements, length etc.)? If you dare, you may also write about things such as timbre, texture, form, melody, and harmony. This can be difficult with large pieces because they often feature multiple timbres, tex ...

1. Exploring Music Online | Spring 2017 1
Concert Report Instructions
Description
The purpose of the concert report with its required attendance at
a live art music concert is for you to
experience and respond to a work of art as it is created in real
time, and to reflect on the experience.
Learning Goals
This assignment is designed to foster the following program
goals:
1. Critical thinking
2. Contextualized learning
3. Interdisciplinary thinking
4. Communication skills
5. Information literacy
6. Civic engagement
7. Lifelong learning
This assignment helps students develop artistic literacy through

2. the following area goals:
1. Experience and respond to a creative work of art or creative
process.
2. Recognize and interpret a work of art or creative process in a
societal, historical or cultural
context.
3. Describe or evaluate a work of art or creative process using
appropriate terminology.
4. Demonstrate “appreciation” for the value of art in our lives
and society.
5. Function as a member of an audience.
This assignment works towards course goals and objectives by
helping students learn to:
4. Provide at least three evidence-based reasons for why some
musical works from over a century
ago are still relevant and popular today.
5. Theorize about the relevance of live musical performance
today through academic research and
first-hand experience as a critical audience member at a live
concert event.
Instructions:
- Attend the approved live art music concert that you wrote
about for your proposal.
- Take a picture of yourself at the event. Save your ticket and /

3. or program.
- Construct a report about the event that meets the criteria
outlined on the next page.
- Include a cover page with your name, the title and date of the
concert, and the name of the piece
you chose to research.
- Submit as an electronic copy to Blackboard by uploading it in
the Concert Report folder. Include a
picture of yourself at the event, along with a second picture of
your ticket and program.
- No direct quotations should be used. Please summarize or
paraphrase information. Cite all sources
using in-text citations. Include a works cited list in MLA or
APA format. Here is a citation guide.
http://www.bibme.org/citation-guide
Exploring Music Online | Spring 2017 2
Part One: Research (approx. 300 - 400 words)

4. Conduct research on a piece of music that was performed at
your event, preferably the piece you
listened to for the proposal. Here are some questions you should
consider answering in this section:
What is known about this piece? Why was it written? What is
the genre of this piece? Does it fit the
expectations for its genre (e.g. number and kind of movements,
length etc.)? If you dare, you may also
write about things such as timbre, texture, form, melody, and
harmony. This can be difficult with large
pieces because they often feature multiple timbres, textures, and
keys. You may also write about the
musical characteristics of the era (and how your piece reflects
or rejects them), the historical context
(what was happening in the world – is the work influenced by
these things?), or any other technical or
critical aspects that you can think of or to which your research
leads you.
Use at least three sources for your research. At least two of
these must be a scholarly source. Scholarly
sources are dictionaries and encyclopedias, any article found on
JSTOR, a textbook, or any book in the
library. Use this research guide to get started. I recommend
using the Oxford Music Online database.
Additional sources may be of your own choosing and might
include the program notes from you were
given at the concert, newspaper articles, concert reviews,
relevant websites, or Wikipedia.
Part Two: Report (approx. 150 – 250 words)
Describe the event. Where was it? What was the demographic

5. breakdown of the audience? Were they
mostly old, young, students, community members, etc.? How
did the audience react? What did the
musicians play?
Part Three: Reactions (approx. 150 - 250 words)
What did it feel like being in the venue? What did you think
about the performance? Did you enjoy the
music? What did you experience as an audience member?
Part Four: Interview (approx. 100 - 200 words)
After the show or during intermission, talk to at least one
person at the event that you don’t know. Ask
them why they came to this particular event and what they
thought. Include a summary of this
interview in the paper.
Part Five: Relevance (approx. 150 - 250 words)
Based on your experience, research, observations, and
interview, theorize about the significance of live
musical performance today. In this section, you should consider
the following three questions:
- How is hearing the music live different from listening to
recorded music?
- What does the dedication of the performers reveal about this
kind of music?
- Do you think this type of music will continue to be performed
and/or valued in the future, and

6. why or why not?
http://guides.temple.edu/music
Running head: COMPARATIVE FINANCIAL ANALYSIS OF
COMPANIES 1
COMPARATIVE FINANCIAL ANALYSIS OF COMPANIES
2
Comparative Financial Analysis of Companies
Student’s Name
Institution
Marketing and Operational Analysis of Companies
By analyzing Macy's, Sears, Kohl's and Target business in terms
marketing characteristic there is various factors that arise is
regarding to how they do their operation and they include,
Customer focus, subordinate focus, sales growth, and profit
growth. Indeed these factors have been of helps to the company
to gain Courtesy and Respect regarding how consumers perceive
them (Kaplan, et al. 2015).

7. The diversities in this firms arises in management attitudes
actions, the way they interact with their members and vendors
which enable them to conduct business with efficiently and
more effectively. They have also been in a better position in
terms attracting, hiring and retaining the best talent in the firm,
recognizing, promoting and rewarding associates who deliver
good results and embracing diverse people, ideas, and
experiences (Simons, 2013).
The ratio in use
There are various ratios in use which include the quality of
income=cash flow from operating activity/net income. Also, the
other ratio is current rate among others (Kaplan, et al. 2015).
Current=current asset/current liability
Reasons the Companies Were Selected
The selection of the companies was because of the way they
share common characteristics such as trying to establish new
store models, pushing web sales, practicing old school
marketing, going intrusively into the new school with sales
pitches and discounting in old and new ways. In fact it the way
they share characteristic makes it possible for the analysis to be
carried out (Kaplan, et al. 2015).
Methodology
The method in use for data extraction, processes is DuPoint
Analysis as it is flexible and its breakdown affecting three
components of a company such as operating efficiency
measured by Profit margin, asset management measured by total
asset turnover, and financial leverage determined by the equity
multiplier (Simons, 2013).
Mathematical representation of DuPoint Analysis calculation is
Return on Equity= Profit Margin * Asset Turnover Ratio *
Equity Multiplier
Its calculation is in several ways, and the most popular one is
on the table below:
ROE = Net Income/Equity
Net Income / Equity = (Net Income / Sales) * (Sales / Assets) *
(Assets / Equity)

8. ROE = Profit Margin * Asset Turnover Ratio * Equity
Multiplier
Compatibility
Ratio
JCP
SEARS
TARGET
KOHI’S
Macy’s
Industrial average
Debt Management
Debt ratio =
=0.86
0.94
0.84
0.59
0.55
0.50
Debt to equity =
=6.21
7.51
6.10
5.89
5.50
7.2
Profitability

9. profit margin=
*100
*100= (0.00705%)
(0.00801%)
(0.00700 %)
(0.00659%)
(0.00560%)
46.92%
Profit margin=
profit margin=
*100
(0.041%)
(0.045%)
(0.039% )
(0.034%)
(0.030%)
7.96%
Liquidity
Current ratio=
=1.67
2.21
1.50
1.45
1.30
1.66
Quick ratio=
=0.53

10. 0.8
0.4
0.3
0.2
0.53
Asset management ratios
Fixed asset turnover =
=1.96
2.00
1.87
1.79
1.60
1.00%
Total assets turnover =
=1.34
1.67
1.20
1.19
1.15
0.14%
value creation ratios
Price earnings ratio =

11. =(25.89)
(27.89)
(25.32)
(24.90)
23.89)
17%
Analysis
From various companies, aspects such as profitability, debt
management, liquidity, asset administration and value creation,
Sear’s business display to be the best business as compared to
JCPenney, Target, Kohl's and Macy’s accordingly (Latif, et al.
2014). Although there is less value creation in the market from
the Sear firm, one should consider the best perspective of it as
shown from Comparative Financial Analysis. Long-term
investors should find companies which have demonstrated
earning power over a period of 10 plus years, as measured by
the Return on Equity (Weygandt,e t al 2015).
Sears Company outshines JCPenney Company. From on DuPont
analysis, it does that in regard to operation and management of
assets and their capital structure as related to their financial
profiles of the companies. However, it shows this because it

12. demonstrates diversity in its marketing and operational
characteristics as compared to JC Penney (Latif, et al. 2014).
Target Company is among the third from the financial analysis.
Kohl's company has also shown outstanding performance
regarding net margin, asset turnover and the asset to equity
ratio. Macy’s company indicates that it is below average
company under the comparative analysis. Therefore the direct
competitor of the JCPenney is the Sears and Target Company
(Kaplan,e t al 2015).
References
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management
accounting. PHI Learning
Latif, M., Hassan, M., Latif, A., Rasheed, I., & Yousaf, U.
(2014). The Financial Performance Analysis of Google Inc. V/S
Industry Technology. Research Journal of Finance and
Accounting, 5(17), 103-109.
Simons, R. (2013). Performance Measurement and Control
Systems for Implementing Strategy Text and Cases: Pearson
New International Edition. Pearson Higher Ed.
Weygandt, J. J., Kimmel, P. D., & Kieso, D. E.
(2015). Financial & Managerial Accounting. John Wiley &
Sons.
Ratio AnalysisRATIO ANALYSISExxonMobilCurrent
YearPrior Year3 Years Ago4 Years Ago5 Years
Ago$Percent$Percent$$$Income
StatementRevenue377,635100.0%370,680100.0%298,035246,73
8204,506Cost of Goods
Sold182,54648.3%185,21950.0%139,224Interest
Expense6540.2%4960.1%638Tax

13. Expense27,9027.4%23,3026.3%15,911Income from Cont
Operations
William R. Pasewark: Income from continuing operations is net
income without the effects of any discontinued operations or
extrordinary items.
39,50010.5%36,1309.7%25,33021,51011,460Net
Income39,50010.5%36,1309.7%Balance
SheetCash32,84815.0%33,27516.0%23,135Short Term
Investments00.0%00.0%0Accounts
Receivable28,94213.2%27,48413.2%25,359Inventory8,9794.1%
7,8523.8%8,136Current
Assets75,77734.6%73,34235.2%60,377Long Term
Investments23,23710.6%20,5929.9%Net Fixed
Assets113,68751.9%107,01051.4%Other
Assets6,3142.9%7,3913.5%Total
Assets219,015100.0%208,335100.0%195,256Current
Liabilities48,81722.3%46,30722.2%42,981Total
Liabilities105,17148.0%97,14946.6%93,500Total Stockholders'
Equity113,84452.0%111,18653.4%101,756Cash FlowCash Flow
from Operations49,28648,13840,551Dividends
Paid7,6287,1856,896Interest Paid1,382473328Share
Information Market Price at Year End76.6356.2451.13Earnings
Per Share - Basic6.625.713.91Shares
Outstanding5,9706,3226,482RATIO ANALYSISGrowth
RatiosSales Growth1.9%24.4%Income Growth9.3%42.6%Asset
Growth5.1%6.7%Activity RatiosReceivable
Turnover13.414.0Inventory Turnover21.723.2Fixed Asset
Turnover3.33.5Profitability RatiosProfit
Margin10.5%9.7%Return on Assets18.5%17.9%Return on
Equity35.1%33.9%Dividend Payout Ratio19.3%19.9%Price
Earnings Ratio11.69.8Liquidity RatiosCurrent
Ratio1.551.58Quick Ratio1.271.31Solvency RatiosDebt to Total
Assets0.480.47Times Interest Earned
(Accrual)104.06120.82Times Interest Earned
(Cash)36.66102.77© 2008 William R. Pasewark

14. Competitor AnalysisPRIMARY COMPETITOR ANALYSISYour
Company1234$$$$$Income
StatementRevenue377,635210,118210,118210,118210,118Cost
of Goods Sold182,546128,151128,151128,151128,151Interest
Expense654451451451451Tax
Expense27,90214,83814,83814,83814,838Income from Cont
Op39,50017,13817,13817,13817,138Net
Income39,50017,13817,13817,13817,138Prior Year
Revenue370,680198,200198,200198,200198,200Prior Year
Income from Continuing
Operations36,13014,09914,09914,09914,099Balance
SheetCash32,84810,49310,49310,49310,493Short Term
Investments0953953953953Accounts
Receivable28,94217,62817,62817,62817,628Inventory8,9794,65
64,6564,6564,656Current
Assets75,77736,30436,30436,30436,304Long Term
Investments23,23718,55218,55218,55218,552Net Fixed
Assets113,687137,747137,747137,747137,747Other
Assets6,3148,9148,9148,9148,914Total
Assets219,015132,628132,628132,628132,628Current
Liabilities48,81728,40928,40928,40928,409Total
Liabilities105,17163,69363,69363,69363,693Total
Stockholders' Equity113,84468,93568,93568,93568,935Prior
Year Accounts
Receivable27,48417,18417,18417,18417,184Prior Year
Inventory7,8524,1214,1214,1214,121Prior Year
Assets208,335125,833125,833125,833125,833Prior Year
Liabilities97,14963,15763,15763,15763,157Prior Year
Stockholders' Equity111,18662,67662,67662,67662,676Cash
FlowCash Flow from
Operations49,28624,32324,32324,32324,323Dividends
Paid7,6284,3964,3964,3964,396Interest
Paid1,382470470470470RATIO ANALYSISIncome Statement
Common Size DataGross
Profit/Sales51.7%39.0%39.0%39.0%39.0%Income from
Continuing Operations/Sales10.5%8.2%8.2%8.2%8.2%Balance

15. Sheet Common-Size DataCurrent Assets/Total
Assets34.6%27.4%27.4%27.4%27.4%Current Liabilities/Total
Assets22.3%21.4%21.4%21.4%21.4%Liabilities/Total
Assets48.0%48.0%48.0%48.0%48.0%Equity/Total
Assets52.0%52.0%52.0%52.0%52.0%Profitabilty RatiosProfit
Margin10.5%8.2%8.2%8.2%8.2%Return on
Assets18.5%13.3%13.3%13.3%13.3%Return on
Equity35.1%26.0%26.0%26.0%26.0%Dividend Payout
Ratio19.3%25.7%25.7%25.7%25.7%Liquidity RatiosCurrent
Ratio1.551.281.281.281.28Quick
Ratio1.271.021.021.021.02Solvency RatiosLiabilities/Total
Assets0.480.480.480.480.48Times Interest Earned
(Accrual)104.0671.9071.9071.9071.90Operational
RatiosReceivable Turnover13.412.112.112.112.1Inventory
Turnover21.729.229.229.229.2© 2008 William R. Pasewark
Amazon Financial Analysis
Introduction
Pioneer of online retailing business
Business focus in Online retail, manufacture of electronic
gadgets and provider of Cloud services
Operations across North America, South America, Europe and
Asia regions
Current Market cap is 406.77B
Competitors by segment
Media : eBay, Netflix, Apple
Electronics & General Merchandise : Best Buy, Walmart, Sears
Cloud: Google, Microsoft

16. Amazon is a pioneer of online retailing who always take
advantage of latest cutting edge technologies to be on the fore
frontier in the industry.
They diverse into multiple areas like eCommerce, digital
content (eBooks, music, movies and other television shows),
cloud and electronics gadgets (eBook readers, digital assistants
…etc.) manufacturing.
Their international presence make the company more
sustainable in long run
Individual stakeholders & Mutual fund companies has major
share in the company which indicates that quality share holders
has faith in the company
2
Share %
Share
Muntual fund holders Other institutions Individual
stakeholders 0.3682 0.2773 0.1772
DuPont Analysis - ROE
Retail industry recorded ROE as 18%
The 2016 ROE has significant surge of (9.58% increase) from
previous year, this indicates they did very well in getting
returns on equity
Still they are under perform in compare with retail industry
ROE 18%
3

17. 2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.145152897242034 0.0494093264248705 -
0.0235271147556987 0.0305496710893076 -
0.00489058875164587 0.162691762279232
DuPont Analysis
Retail industry bench marks:
Net Profit Margin 3.21%
Asset Turnover 2.11%
Equity multiplier contribute majority portion in ROE
calculation which is not a good sign. The lower equity
multiplier in DuPont ROE calculation is better
Net profit margin & Asset turnover ratios are below the Retail
Industry bench marks
The higher equity multiplier indicates that they use more debt
when they buy assets which is not a good sign
4
Net Profit Margin
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.017 0.006 -0.003 0.004 -0.001 0.013
Asset Turnover
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.0184 0.0179 0.0188 0.0205 0.0211 0.038
Equity Multiplier
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.0453 0.0494 0.0462 0.0405 0.0363 0.0326

18. Asset Management Analysis
Asset Turnover
Industry benchmark is 2.21
The 2016 Asset Turnover ratio 1.84 is below the industry
benchmark of 2.21
The ratio is declining (through small increase in 2016 compare
to 2015) from 2011, this indicates they are not utilizing their
assets efficiently
The online retail companies suppose to have higher Asset
Turnover ratio as they have less assets compare to Brick and
Motor stores
6
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
1.835813944069822 1.794619796732969
1.880081129045889 2.047803724179663
2.112738401950443 3.803861064957671
Return on Assets Analysis
Industry benchmark is 5.60%

19. They have significant growth of 3.42% in 2016 from 1.63% in
2015, it is getting increased over the period
The 3.42% is still underperform compare to 5.60% industry
benchmark
7
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.0342317930025659 0.0162941912366596 -
0.000568755160077057 0.0103339226574367
0.00162801412993396 0.0275338238784714
Debt to Equity Ratio Analysis
Industry bench mark is 0.10
Debt to equity ratio is well above the industry bench of .10
which is why it contributes majorly in DuPont analysis
8
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.398962924552761 0.615286909742976 0.7694814263104
0.327416375949107 0.37646484375 0.0328735335825706
Liquid Ratio Analysis
Cash Ratio Analysis

20. 2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.441254336315501 0.468911381945879
0.518245576560219 0.376762402088773
0.425428902220819 0.353719119226638
Current Ratio Analysis
Industry benchmark is 1.12%
It is still below the industry benchmark of 1.12%
11
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
1.044846631367537 1.05364889190545
1.11527644273559 1.071583986074848
1.120724134301653 1.174140708915145
Quick Ratio Analysis
Industry benchmark is 0.32
This ratio is well above the industry bench mark of 0.32
It is still below the past 3 years (2014, 2012 and 2011) and little
above to 2015
This means company has 78 cents for every dollar of company’s
current liabilities
12
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0

21. 0.783275515793318 0.751379585091628
0.819822706397522 0.749086161879895
0.803336490895695 0.839017185821697
Profitability Ratio Analysis
Net Margin Analysis
Industry bench mark is 3.21%
The latest Net Margin has significant growth from previous year
(2015) which is indicates that the company is doing well in
generating profits
This is the highest growth from past 5 years
The profit margin is still below industry benchmark of 3.21%
14
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.0174354901571474 0.0055697811337682 -
0.00270823032318964 0.00368022349970451 -
0.000638371008135138 0.0131247790003536
Gross Profit Margin Analysis
Industry bench mark is 22.75%
The current Gross profit margin is well above the industry

22. bench of 22.75%
There is a continuous growth from past 5 years which means
that they are very good in sales
15
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.350930603660644 0.33040203353083
0.294826268710388 0.272269381615
0.247524266282553 0.224410840942654
Operating Margin Ratio Analysis
Industry bench mark is 5.09%
Operational margin has significant growth form past 5 years
which means that the company is getting better in managing
their operations
It is still below the industry bench mark of 5.09%
16
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
0.0307823541956216 0.0208679887109134
0.0020002696992853 0.0100064471068608
0.0110650974743424 0.0179295713126859
Market Value Ratio Analysis
Price Earning (P/E) Ratio Analysis

23. Price earning ratio is significantly lower than previous year of
2015
18
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
148.2099957823703 534.134546979866 -
565.3898340248963 635.7317518248176 -2825.858974358974
120.3983359746434
Market to Book Value Ratio Analysis
2016.0 2015.0 2014.0 2013.0 2012.0 2011.0
18.22172154524242 23.78542961745367
12.68587189274741 17.87302483069977
13.45318603515625 9.793908727600874
Industry Analysis
Amazon
Net Profit Margin Gross Profit Operating Margin ROE
Asset Turnover ROA Dept-To-Equity Current Ratio
Quick Ratio 0.0174354901571474 0.3509 0.0308
0.1452 0.0184 0.0342 0.4 0.0104 0.78
Industry Net Profit Margin Gross Profit Operating
Margin ROE Asset Turnover ROA Dept-To-Equity Current

24. Ratio Quick Ratio 0.0221 0.2775 0.0509 0.18
0.0221 0.056 0.1 0.056 0.32
References
Amazon.com Inc. (AMZN) | Total Asset Turnover since 2005.
(n.d.). Retrieved March 12, 2017, from https://www.stock-
analysis-on.net/NASDAQ/Company/Amazoncom-Inc/Long-
Term-Trends/Total-Asset-Turnover
Asset Turnover Ratio Screening. (n.d.). Retrieved March 12,
2017, from http://csimarket.com/screening/index.php?s=at
Staff, I. (2015, July 06). Earnings Per Share - EPS. Retrieved
March 12, 2017, from
http://www.investopedia.com/terms/e/eps.asp
AMZN Key Statistics | Amazon.com, Inc. Stock - Yahoo
Finance. (n.d.). Retrieved March 12, 2017, from
https://finance.yahoo.com/quote/AMZN/key-statistics?p=AMZN
FIN515—Week 3 Project: Financial Statement Analysis
(continued)
Continuing with your Week 2 Project, now your CEO after
reviewing your earlier Week 2 PowerPoint submission has asked
your team to complete an additional benchmark analysis task,
before the upcoming Board Meeting. For this part of the project
your team needs to do an analysis of the market and operational
characteristics of your company and its financial profile. For
this project, your team will need to select four companies that
are direct competitors of your company. This sample selection
should be based on revenue, profitability, market capitalization,
market segment and product characteristics.

25. This project is an additional benchmark data analytics project.
The objective of this part of the project will be to do a
comparative financial analysis of your company with the
averages of the sample of four companies that will form your
comparative group.
The project deliverables will be another PowerPoint
presentation to the CEO explaining the financial performance of
your company compared to the sample of four comparable
companies. The analysis should include the following
deliverables:
1. An explanation of the logic of the selection of the four
comparable group companies. Why were these companies
selected?
2.Your team’s data extraction strategy, process and
methodology.
3. A financial comparison of your company to the average of the
comparator group on the following financial factors.
a. Profitability
b. Debt Management
c. Liquidity
d. Asset Management
e. Value Creation – based on a the 3-year trend in Free
Cash Flow
In order to complete this project, your team has to select which
ratios you are going to use in each of the five categories given
above. In addition to that, your team will have to briefly explain
why you are selecting the ratios you are using in your
benchmark study.

26. Then your team will have to collect the financial data for your
company and the financial data of the four competitor
companies. The data can be collected from two financial data
bases such as, Yahoo Finance, Lexis Nexis, Plunkett, or
bizstats.com. Your team will then have to collect and calculate
the averages of the four competitor companies. (Please note
that no ratio calculations are required for each company, the
ratios should be readily available on the websites noted above.
You will only need to calculate the average ratios for the four
companies combined.)
Your team will proceed to developing a PowerPoint presentation
presenting the comparison and your team’s commentary of what
your team discerns from the comparison. PowerPoint should not
have more than ten slides. Just like the previous project your
team should use Webex or Voicethread, and prepare an oral
presentation that presents your PowerPoint presentation. Each
team member must participate in this presentation.
Rubric: Second Project
FIN515
Possible
Points
0-3
4-6
7-9
10-12
No referent
provided.
Insufficient or
incorrect ratios
used.
Some ratios
questionable.

27. Inappropriate
referent selected.
Ratios mostly
appropriate.
Appropriate
referent
selected.
Ratios and
referent
appropriate.
0-2
3-4
5-6
7-8
.
.
.
0-3
4-6
7-9
10-12
No evaluation, or
evaluation not
based on findings
Minimal or incorrect
Evaluation, or

28. evaluation not
original.
Evaluation
generally correct.
May be not
completely
supported by
findings or
insufficient in
quantity.
Evaluation
fully
supported by
findings.
0-2
3-4
5-6
7-8
Significant
problems with
presentation or format.
Minor problems with
writing or presentation..
Writing and
presentation
generally
correct with a few
exceptions.
Virtually no
errors in
writing or
presentation.
Form
8
Ratios selected
12

29. Ratio Extraction
&
Average Calculation
8
Evaluation
12
Criteria and Point Range
Ratios accurately reflect the data source and are properly
referenced.
Ratios generally reflect the data source and are properly
referenced.
Ratios are not provided, and referencing was not provided.
Some ratios are incorrect, and referencing is minimal.
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Continuing with your Week 2 Project, now
your
CEO after reviewing your earlier
Week 2
PowerPoint submission has asked your team to complete an
additional benchmark analysis
task
,
before the upcoming Board Meeting.
For this
part of the project your team needs to do an
analysi
s of the
market and
operational
characteristics of
your
company
and its financial profile.

31. For this project
,
your team will need to select
four
companies
that
are
direct
competitors
of
your
company. This sample selection should be based on revenue,
profitability, market
capitalization,
market segment and product characteristics.
This project is
a
n
additional
benchmark data
analytics project. The
objective
of this part of the
project
will be to do a comparative

32. financial
analysis of your
c
ompany with the averages of the
sample of four
companies that will form your comparative group.
The project delivera
bles will be another PowerPo
int presentation
to the CEO
explaining t
he
financial performance of your
compa
ny compared to the sample of four
comparable
companies. The analysis
should include the following deliverables:
1. An explanation of the logic of the selection of the
four
comparable group comp
anies. Why
were these companies selected?
2.Y

33. our
team’s
data extraction strategy,
process
and methodology
.
3. A financial comparison of your
company to the average
of the comparator group on the
following financial factors.
a. Profitability
b.
Debt Management
c. Liquidity
d.
Asset Management
e. Value Creation

34. –
ba
sed on a the 3
-
year trend in
Free
Cash Flow
In order to complete this project, you
r team has
to
select which ratios you are going to use in
each
of the five categories given above. In addition to that, you
r team
will have to briefly
explain why you are selec
ting the ratios you are using
in your benchmark study.
Then you
r team
will have to collect the financial
data for your
company an
d the financ

35. ial data
of the four
competitor
companies. The data can be collected from two financial data
bases such
as, Yahoo Finance
, Lexis Nexis, Plunkett, or bizstats.com
.
You
r team
will then have to collect
and calculate
the average
s of the four
competitor
companies.
(Please note that no ratio
Continuing with your Week 2 Project, now your CEO after
reviewing your earlier Week 2
PowerPoint submission has asked your team to complete an
additional benchmark analysis
task, before the upcoming Board Meeting. For this part of the
project your team needs to do an
analysis of the market and operational characteristics of your
company and its financial profile.
For this project, your team will need to select four companies
that are direct competitors of

36. your company. This sample selection should be based on
revenue, profitability, market
capitalization, market segment and product characteristics.
This project is an additional benchmark data analytics project.
The objective of this part of the
project will be to do a comparative financial analysis of your
company with the averages of the
sample of four companies that will form your comparative
group.
The project deliverables will be another PowerPoint
presentation to the CEO explaining the
financial performance of your company compared to the sample
of four comparable
companies. The analysis should include the following
deliverables:
1. An explanation of the logic of the selection of the four
comparable group companies. Why
were these companies selected?
2.Your team’s data extraction strategy, process and
methodology.
3. A financial comparison of your company to the average of the
comparator group on the
following financial factors.
a. Profitability
b. Debt Management
c. Liquidity
d. Asset Management
e. Value Creation – based on a the 3-year trend in Free
Cash Flow

37. In order to complete this project, your team has to select which
ratios you are going to use in
each of the five categories given above. In addition to that, your
team will have to briefly
explain why you are selecting the ratios you are using in your
benchmark study.
Then your team will have to collect the financial data for your
company and the financial data
of the four competitor companies. The data can be collected
from two financial data bases such
as, Yahoo Finance, Lexis Nexis, Plunkett, or bizstats.com. Your
team will then have to collect
and calculate the averages of the four competitor companies.
(Please note that no ratio