MTV provides a more engaging experience than normal TV by offering constantly changing, unique content tailored for younger audiences. The document outlines a roadmap for MTV over the next 10 years, suggesting expanding into rural areas, hosting live concerts, owning their own radio channels, and giving opportunities for young talent through competitions. It also proposes integrating more with digital technologies like mobile phones and the internet to distribute content on-demand and conduct polls and votes.

1. ROAD MAP
OF MTV
Group 6
Praveen Kumar
Monika Bansal
Rohit Kumar Jaitly
Mohit Arora
Sulagna Dutta

2. NORMAL TV vs MTV
Normal TV is boring. MTV is alive and looks
interesting.
• •It let's you down. • •It's always there when
• •It makes you wait for what I want it.
you want. • •Sometimes, it can really
• •It's never surprising. surprise you.
• •It all looks the same. • •They really do some different-
• •It's for old people or my looking things in the videos.
little brother. • •It's for people like me.
• •It's phony and hype-y. • •I can believe what they say.
• •It's dumb and old- • •It's very up-to-date and state-
fashioned. of-the-art.
• •It's not mine. • •It's my MTV.

3. A small, or short, commitment
•No shows. Or, a new show every three minut
es
•Watching something that's for you.
•Music.
•Reliable, not predictable.

4. MTV RAOD MAP 10 YRS DOWN
THE LINE 4 GEN “F”
• As youths are now more into interested in
others life, so MTV should come up with
shows like “Anonymous”.
• They should target rural mass as they aspire
more for urbanization.
• More live concert with domestic as well as
foreign band.
• Own fm channels
• Young generation needs stardom and chance
to prove themselves, so a young VJ and DJ
competition will help MTV.

5. • Store in rural areas and provide chance to
watch their channel with minimum amount
charged.
• MTV theaters where only next dimension
movies will be shown.
• Its own news paper covering trending life
style and fashionable attires with online
support for any assistance.
• MTV own music award with its logo on it.

6. • The digital age may present an opportunity for
MTV to merge into mobile and Internet
companies with regards to the wider distribution
of their products.
• Video Awards and Countdowns may hold polls
through mobile phone or websites. At the same
time, MTV may enjoy visibility in wireless
technologies allowing the market to "have its
MTV" when they want it.
• MTV's presence in the web and mobile will
allow an enhanced on-demand viewing
experience.