Upfront is an entertainment marketing agency that offers services like branded entertainment, promotions, partnerships, sponsorships, and endorsements to connect brands with entertainment content and talent across various genres and platforms. They have over 20 years of experience working with content creators, talent, brands and media owners to produce engaging content and campaigns. Their services include talent liaison, content production, promotions, partnerships, and festival marketing.
Upfront is an entertainment marketing agency that offers a range of services including promotions, partnerships, branded entertainment, sponsorships, talent liaison, content production, and fulfillment. The agency has over 20 years of experience working with brands, media owners, and entertainment industry clients. Upfront specializes in creating engagement platforms and promotions that use entertainment content to drive deeper consumer interaction and long-term engagement with brands.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
This document summarizes the services of a transmedia branded entertainment agency. The agency integrates brands into web series, films and other digital content. It identifies content producers and creates original content to feature brands through product placement, conversations and characters. The agency distributes this branded content across online video platforms and social networks. It measures user engagement to demonstrate the value of transmedia branded entertainment for clients. An example client case integrates a sporting goods brand into a web series distributed on sports media sites.
The document provides information on top social media sites including their category, description, when to use them, Alexa rank, and year since founded. Some of the key sites mentioned include Facebook (social networking), YouTube (video sharing), Twitter (microblogging), LinkedIn (professional networking), Pinterest (visual discovery), Instagram (photo sharing), and Google+ (social networking). The document serves as a useful reference for the most popular social media platforms and when each one might be best used.
The document discusses the rise of openness and access on the internet and real-time social web. It notes that the web now acts as an "external scaffolding of the mind" and has led to a "rise of the real-time collective mind." Some key trends include ambient and partial togetherness, instability and evolution, and the erosion of boundaries between identities, roles, and hierarchies. It also discusses how audiences and consumers now have more power and influence, and how brands must adapt to a more participatory culture where consumers help shape brands.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
Upfront is an entertainment marketing agency that offers a range of services including promotions, partnerships, branded entertainment, sponsorships, talent liaison, content production, and fulfillment. The agency has over 20 years of experience working with brands, media owners, and entertainment industry clients. Upfront specializes in creating engagement platforms and promotions that use entertainment content to drive deeper consumer interaction and long-term engagement with brands.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
This document summarizes the services of a transmedia branded entertainment agency. The agency integrates brands into web series, films and other digital content. It identifies content producers and creates original content to feature brands through product placement, conversations and characters. The agency distributes this branded content across online video platforms and social networks. It measures user engagement to demonstrate the value of transmedia branded entertainment for clients. An example client case integrates a sporting goods brand into a web series distributed on sports media sites.
The document provides information on top social media sites including their category, description, when to use them, Alexa rank, and year since founded. Some of the key sites mentioned include Facebook (social networking), YouTube (video sharing), Twitter (microblogging), LinkedIn (professional networking), Pinterest (visual discovery), Instagram (photo sharing), and Google+ (social networking). The document serves as a useful reference for the most popular social media platforms and when each one might be best used.
The document discusses the rise of openness and access on the internet and real-time social web. It notes that the web now acts as an "external scaffolding of the mind" and has led to a "rise of the real-time collective mind." Some key trends include ambient and partial togetherness, instability and evolution, and the erosion of boundaries between identities, roles, and hierarchies. It also discusses how audiences and consumers now have more power and influence, and how brands must adapt to a more participatory culture where consumers help shape brands.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
This document discusses the importance of visual merchandising and storytelling online. It notes that humans are visual and social, and enjoy engaging content like photos and videos. Various statistics and studies are presented showing the positive impact of rich visual content like photos and videos on customer engagement, purchase decisions, and sales for retailers and travel brands. Professionally produced video in particular can increase online sales by 6-30% compared to user-generated content. The document advocates using online visual content like photos, videos, and stories to enhance customer experience and drive business outcomes.
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
The document proposes several marketing strategies for a brand called Kunalipa, including using augmented reality to turn the logo into a multidimensional visualization, building an online community for fans, crowdsourcing ideas from loyal customers, creating a social gaming platform called KunalipaVille, generating publicity from a fake celebrity sex tape featuring the brand, developing a mobile app called iKunalipa, allowing customers to check-in at locations for rewards, and using QR codes for easy access to website content.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
Sony Mobile is driving social value by focusing on key audiences and their passion points to engage communities and drive brand preference. Their social media strategy for 2013 will align activity around quarterly themes supporting marketing episodes. Content will be born out of audience insights and fueled by passion points like photography, video, gaming and music to build authority and spark meaningful conversations. Strategic partnerships will help distribute valuable content across owned, paid, earned and influencer channels.
The document discusses Isobar's approach to connecting people, brands, and digital experiences. It provides an overview of Isobar's global network and capabilities in creative services, performance marketing, and pioneering new digital solutions. Isobar aims to extend and enrich brand stories through consumer engagement and make experiences shareable, searchable, and measurable across different platforms and screens.
Here's a presentation I gave at the recent European Mobile Media Conference in Prague. It is a slightly evolved version of one I presented at the CGA's Casual Connect in Hamburg earlier this year.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
The document discusses emerging trends in social commerce and Facebook's role in facilitating social commerce. It outlines Facebook's mobile platform launch and partnerships with companies like eBay and Walmart. It describes how consumers are engaging with brands across social networks and mobile devices. Finally, it outlines Facebook's commerce products and platforms like Facebook Credits, Open Graph, and Places which allow commerce experiences across Facebook and external websites.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
Branded Content - Tripti Lochan, VML Qais at the IndiaSocial Summit 2012India Social
The document discusses branded content and provides examples. It defines branded content as the fusion of entertainment and brand information delivered in a non-traditional way. It also notes that branded content represents the shift from interruptive advertising to brand engagement. An example is provided of Gatorade's "Everything to Prove" branded content series that followed NFL rookies' journeys, integrating Gatorade organically and positioning it as a sports nutrition leader.
David Wesson is an internet media and marketing consultant based in Australia. He has over 15 years of experience in the entertainment and advertising industries in Europe and Australia. His blog at http://digient.blogspot.com/ focuses on digital entertainment topics. He can be contacted by email, phone, or by subscribing to his blog.
We are a Portland Oregon based transmedia branded entertainment agency. We work with you to understand your Core brand values / positioning / themes and integrate its messaging strategy into the structural and narrative dimensions of a story.
JWT: Trans media rising trend report March 2011Brian Crotty
This document discusses the rising trend of transmedia storytelling, where narratives extend across multiple media platforms. It provides 3 key drivers of this trend: 1) consumers are harder to catch with traditional media as they consume free online content, 2) digital natives are pushing entertainment into new realms, and 3) passive viewers are passé as participatory culture has grown. It highlights several case studies of successful transmedia campaigns, including Audi of America's "The Art of the Heist" alternate reality game and Old Spice's viral response videos to fans on social media. The significance is that this allows for right-sized stories across touchpoints to create more engaging experiences for consumers.
This document discusses the rising trend of transmedia storytelling across multiple platforms. Transmedia involves narrative threads tailored for different channels and audiences. Drivers of this trend include the difficulty of engaging digital native consumers with traditional passive content, the rise of participatory culture, and entertainment that incorporates distraction. Transmedia provides opportunities for brands to engage audiences at multiple touchpoints through innovative story worlds that flow across platforms. Done effectively, transmedia can enhance brands and create evangelists through organic experiences and associations.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
This document summarizes the services of a transmedia branded entertainment agency. The agency integrates brands into web series, films and other digital content. It identifies content producers and creates original content to feature brands through product placement, conversations and characters. The agency distributes this branded content across online video platforms and social networks. It measures user engagement to demonstrate the value of transmedia branded entertainment for clients. An example client case integrates a sporting goods brand into a web series distributed on sports media sites.
Hit me-upsocial-crm-110509104538-phpapp01skinsusa99
The document discusses several key aspects of social CRM and online communication:
1) It focuses on understanding when consumers are most receptive and responsive in order to effectively engage them.
2) Creating content and experiences that align with audience insights about how they use digital technology.
3) Managing conversations across channels and directing desired behaviors requires listening to consumers and finding common ground between their interests and a brand's message.
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
This document discusses the importance of visual merchandising and storytelling online. It notes that humans are visual and social, and enjoy engaging content like photos and videos. Various statistics and studies are presented showing the positive impact of rich visual content like photos and videos on customer engagement, purchase decisions, and sales for retailers and travel brands. Professionally produced video in particular can increase online sales by 6-30% compared to user-generated content. The document advocates using online visual content like photos, videos, and stories to enhance customer experience and drive business outcomes.
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
The document proposes several marketing strategies for a brand called Kunalipa, including using augmented reality to turn the logo into a multidimensional visualization, building an online community for fans, crowdsourcing ideas from loyal customers, creating a social gaming platform called KunalipaVille, generating publicity from a fake celebrity sex tape featuring the brand, developing a mobile app called iKunalipa, allowing customers to check-in at locations for rewards, and using QR codes for easy access to website content.
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
Sony Mobile is driving social value by focusing on key audiences and their passion points to engage communities and drive brand preference. Their social media strategy for 2013 will align activity around quarterly themes supporting marketing episodes. Content will be born out of audience insights and fueled by passion points like photography, video, gaming and music to build authority and spark meaningful conversations. Strategic partnerships will help distribute valuable content across owned, paid, earned and influencer channels.
The document discusses Isobar's approach to connecting people, brands, and digital experiences. It provides an overview of Isobar's global network and capabilities in creative services, performance marketing, and pioneering new digital solutions. Isobar aims to extend and enrich brand stories through consumer engagement and make experiences shareable, searchable, and measurable across different platforms and screens.
Here's a presentation I gave at the recent European Mobile Media Conference in Prague. It is a slightly evolved version of one I presented at the CGA's Casual Connect in Hamburg earlier this year.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
The document discusses emerging trends in social commerce and Facebook's role in facilitating social commerce. It outlines Facebook's mobile platform launch and partnerships with companies like eBay and Walmart. It describes how consumers are engaging with brands across social networks and mobile devices. Finally, it outlines Facebook's commerce products and platforms like Facebook Credits, Open Graph, and Places which allow commerce experiences across Facebook and external websites.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
Branded Content - Tripti Lochan, VML Qais at the IndiaSocial Summit 2012India Social
The document discusses branded content and provides examples. It defines branded content as the fusion of entertainment and brand information delivered in a non-traditional way. It also notes that branded content represents the shift from interruptive advertising to brand engagement. An example is provided of Gatorade's "Everything to Prove" branded content series that followed NFL rookies' journeys, integrating Gatorade organically and positioning it as a sports nutrition leader.
David Wesson is an internet media and marketing consultant based in Australia. He has over 15 years of experience in the entertainment and advertising industries in Europe and Australia. His blog at http://digient.blogspot.com/ focuses on digital entertainment topics. He can be contacted by email, phone, or by subscribing to his blog.
We are a Portland Oregon based transmedia branded entertainment agency. We work with you to understand your Core brand values / positioning / themes and integrate its messaging strategy into the structural and narrative dimensions of a story.
JWT: Trans media rising trend report March 2011Brian Crotty
This document discusses the rising trend of transmedia storytelling, where narratives extend across multiple media platforms. It provides 3 key drivers of this trend: 1) consumers are harder to catch with traditional media as they consume free online content, 2) digital natives are pushing entertainment into new realms, and 3) passive viewers are passé as participatory culture has grown. It highlights several case studies of successful transmedia campaigns, including Audi of America's "The Art of the Heist" alternate reality game and Old Spice's viral response videos to fans on social media. The significance is that this allows for right-sized stories across touchpoints to create more engaging experiences for consumers.
This document discusses the rising trend of transmedia storytelling across multiple platforms. Transmedia involves narrative threads tailored for different channels and audiences. Drivers of this trend include the difficulty of engaging digital native consumers with traditional passive content, the rise of participatory culture, and entertainment that incorporates distraction. Transmedia provides opportunities for brands to engage audiences at multiple touchpoints through innovative story worlds that flow across platforms. Done effectively, transmedia can enhance brands and create evangelists through organic experiences and associations.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
This document summarizes the services of a transmedia branded entertainment agency. The agency integrates brands into web series, films and other digital content. It identifies content producers and creates original content to feature brands through product placement, conversations and characters. The agency distributes this branded content across online video platforms and social networks. It measures user engagement to demonstrate the value of transmedia branded entertainment for clients. An example client case integrates a sporting goods brand into a web series distributed on sports media sites.
Hit me-upsocial-crm-110509104538-phpapp01skinsusa99
The document discusses several key aspects of social CRM and online communication:
1) It focuses on understanding when consumers are most receptive and responsive in order to effectively engage them.
2) Creating content and experiences that align with audience insights about how they use digital technology.
3) Managing conversations across channels and directing desired behaviors requires listening to consumers and finding common ground between their interests and a brand's message.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Facebook Marketing Model: Brand Socialization☀ Michel Demoor
While reflecting on the powerful elements that make Facebook a valuable marketing medium, I realized I was creating a model that was applicable to all social media. Looking for feedback and improvement-points I leave it here at your C-ontribution. Surprise me ;-)
Technology Enabled Marketing_hawkeye eBook John Tedstrom
The document discusses how technology is changing marketing and consumer engagement. It identifies 5 trends in how brands are using technology: 1) increasing engagement through location-based messaging and content, 2) providing content in context of the consumer's environment and interests, 3) social merchandising and building social loyalty, 4) integrating brands into consumers' lifestyles, and 5) using data to enable extreme personalization. The document argues that technology allows marketers to have more direct, personalized relationships with each consumer and provides examples of how some brands are successfully engaging consumers through original content, social sharing, and augmented reality experiences.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Transient Identiti Socialization Of MarketingIdentitiLab
The document discusses how technology and social shifts have led to the socialization of marketing. Traditional purchase funnels have been disrupted as consumers now have more power and influence over brands. Marketing has shifted from a paradigm of dictation to dialogue, with technology enabling deeper brand awareness through consumer conversations across many touchpoints. Successful brands will participate in market conversations across social networks and platforms to build communities and loyalty.
Rules of engagement in Services - What can we learn from conversations taking...InSites Consulting
Brands aim to engage consumers through social media conversations. A study analyzed over 2 million online conversations across 300 brands on Facebook, Twitter and YouTube. The research found that positive conversations outweighed negative ones, and that managing content is key to driving engagement on social media pages rather than just focusing on fan numbers. Complaints about customer service, product issues and advertising were the main drivers of negative conversations.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Consumers who are fully engaged, loyal and act as advocates
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Messages delivered via
brand’s -controlled
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Max 13C, min 0C
SATURDAY
March 27 2010 | timesonline.co.uk | No 69906
Don’t forget the clocks
go forward at 1am £1.50
Rome puts
ANDREW LLOYD/WALES NEWS
pressure on
Catholic
leader to quit
Resignation sought over child abuse scandal
Ruth Gledhill, Jill Sherman gation is expected to cost up to £40 mil-
lion and take no longer than five years.
The head of the Roman Catholic “It’s difficult to see anything other
Church in Ireland will be pressed to than a significant inquiry being held,” a
quit if he refuses to resign over the senior government source said. “There
growing child abuse scandal, The Times was an acknowledgement that there’s a
has learnt. need to act with expediency.”
Nothing less than Cardinal Sean By announcing an apostolic visita-
Brady’s resignation will diminish fury tion to the Irish Church in a letter last
at the highest levels in Rome over his week, Pope Benedict XVI effectively
role in paedophile priest cover-ups. placed it in receivership.
The Northern Ireland Assembly Dr Brady’s exit, after the resigna-
prepared last night to order an official tions of two other bishops, would set in
investigation into child abuse in the train a Catholic reformation in the
Province after details emerged of more country. Other bishops are also expect-
ed to go after the influential Tablet
journal called for the forced retirement
Scandal closes of nearly all as the mood in Ireland
reaches “zero tolerance”.
in on the Pope Dr Brady apologised last week for his
News, pages 6, 7 role in a church tribunal on allegations
made by a 14-year-old boy against
Brendan Smyth, a priest whose case
attacks on children by members of the brought down the Irish Government in
clergy. 1994. The victim was sworn to secrecy
Dr Brady is spending the days before after the proceedings.
Easter considering his position as Arch- But the view in Rome is that this has
bishop of Armagh. Although there is not gone far enough and there has
no canonical procedure to remove him, been no popular groundswell of
if he refuses to go voluntarily pressure support for Dr Brady in Ireland.
from the Holy See will make his The scandal spread closer to home
departure inevitable. “Ireland needs a for the Pope yesterday as, in Italy, a
fresh start,” a source in Rome said. “By group of victims appeared on television
clinging on, he is putting his own to allege that two dozen priests in Matt Smith, the new Doctor Who, is reviving the fortunes of a fashion label threatened with extermination News, page 12
interests before the Church’s.” Verona had abused children at a school
The inquiry would be similar to that
which uncovered a shocking litany of
historic crimes in the Republic of
Ireland last year. An official investi-
for the deaf for decades. The Holy See
attempted to blame the media for
Continued on page 7, col 3
Leading article, page 2
Guess Who is saving Harris Tweed?
27. PROMOTIONS
Facebook promotions to drive sales, traffic, fans,
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