Samsung was founded in 1938 and entered the electronics industry in 1969 with its first black-and-white television. It has since become one of the largest manufacturers of televisions, smartphones, and semiconductors in the world. Samsung's vision focuses on inspiring the world through innovative technologies and design that improve lives and contribute to social prosperity. Its mission is to use human and technological resources to create superior products and services that benefit global society. The document provides an overview of Samsung's business in LED technologies, mobile phones, tablets, TVs, and other products, as well as its operating and marketing strategies.

1. SAMSUNG
CURVED SMART UHD TV
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2. Introduction
 Company was founded by LEE BYUNG-CHULL in March 1938.
 Company entered electronic industry in 1969.
 First electronic product was black-and-white television.
 In 1970 company acquired 50% stake in Korea Semiconductor.
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3. Company Overview
 By 1990 company became one of the top 5 electronic makers in the world.
 It was known for its semiconductors, LCD Screens and other Technology
products at that time.
 Now it is one of the largest manufacturer of television since 2006 and
smartphones since 2011.
 Company also surpassed intel and has become a largest manufacture of
semi conductor as well.
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4. Vision
“Inspire the world with our innovative technologies, products and design that
enrich people’s lives and contribute to social prosperity by creating a new
future.”
Company vision statement focuses on following major components:
 Global Inspiration
 Innovation
 Improvement of life and future social prosperity
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5. Mission
“We will devote our human resources and technology to create superior
products and services, thereby contributing to a better global society.”
Samsung focuses on the following components in its corporate mission:
 Human resources and technological resources
 Superiority of products and services
 Improvement of the global society
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6. Business Overview
Being a pioneer of LED Technologies, Samsung has now following
characteristics under its belt.
 New era of LEDs in Global Industries.
 Core Components for LED lighting systems
 Innovation and delivery of state-of-the art LED Devices.
4 Building Block Solutions of Samsung:
 CSP Technology
 Premium line up
 Innovate through lighting
 Trustworthy Support.
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7. Market Analysis
Samsung’s marketing mix in its product line is one of our major strong points.
The products fall into the following categories:
 Mobile Phones
 Tablets
 LEDs , TV, SMART TV, HDTV
 Cameras
 Air Conditioners
 IT Devices – Printers, Laptops etc.
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8. Operating Plan
Competitive priorities of Samsung for their operating Plan are Following:
 Cost
 Quality
 Time
 Flexibility
 Innovation
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9. Operational and Financial Performance
 Highest Quarterly Revenue ever for Q3 2022 (54 billion USD won)
 Operating Profit (7.7 Billion USD won
 Chances of sales of OLED displays to be increased
 Looking forward towards the next Quarter.
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10. THANKYOU
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