The author, a mother of two young boys, finds herself constantly saying "no" to prevent her sons from engaging in dangerous or undesirable behavior. She estimates saying "no" over 100 times per day. However, her sons have become desensitized to the word and it has lost its meaning. The author tries various disciplinary tactics like time outs and taking away privileges, but the boys' behavior does not change. She realizes she needs to reduce her use of "no" and find alternative responses and ways of setting boundaries to improve the situation and ensure her sons' safety.