The document provides an analysis of the Indian bakery products market, including bread, biscuits, and cake/pastry. It estimates that the total bread market was worth around Rs. xx billion in 2012 and is projected to grow to Rs. xx billion by 2019. The urban bread market accounts for about xx% currently and is expected to increase to xx% by 2019. Major urban and rural bread markets are found in states like xx, xx, and xx. The report also examines biscuits and cake/pastry market sizes and trends in India. It was prepared by Reevolv Advisory Services to provide information on market sizing and opportunities in the bakery sector.

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Reevolv Advisory Services
Private Limited
Indian Market Sizing Report – Bakery Products
For any queries or detailed information contact us on +91 – 22
– 6002 2001 or email at research@reevolv.in
October 2014

2. Indian Market Sizing Report – Bakery Products
2
Table of Contents
Particulars Page Nos.
1. Bread (Bakery) Products
1.1. Total Market 3
1.2. Urban Market(Tier 1, 2 and 3 Cities) 4
1.3. State wise Urban and Rural Market 5
2. Biscuits
2.1. Total Market 7
2.2. Urban Market(Tier 1, 2 and 3 Cities) 8
2.3. State wise Urban and Rural Market 9
3. Cake & Pastry
3.1. Total Market 11
3.2. Urban Market(Tier 1, 2 and 3 Cities) 12
3.3. State wise Urban and Rural Market 13

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Section – l
Bread (Bakery)

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1. Bread (Bakery) Products
1.1. Total Market
The size of total Bread (bakery) market in India was around Rs. xx billion in 2012, which has grown from
Rs. xx billion in 2005 at a CAGR of xx% p.a. The urban and rural market has been growing at a pace of
xx% p.a. and xx% respectively.
As per our estimates, the market will grow at a CAGR of xx% p.a. to reach to Rs. Xx billion in 2019.
The urban market is estimated to grow at a CAGR of xx% p.a. (2012-2019E) to reach ~Rs. xx billion
in 2019 from ~Rs. Xx billion in 2012and rural market is estimated to grow at a CAGR of xx% p.a.
(2012-2019E) to reach Rs. xx billion in 2019 from Rs. xx billion in 2012.
Total Market Size
Rs. In billion 2005 2012 2019E
CAGR%
(2005–12)
CAGR%
(2012–19)
Total Xx xx Xx xx% xx%
Urban Xx xx Xx xx% xx%
Rural xx Xx Xx xx% xx%
Urban Market % xx% xx% xx%
Rural Market % xx% xx% xx%
Source : Reevolv estimates; based on NSS reports on Household Consumption Expenditure and United Nations estimates — World
Urbanization Prospects: The 2011 Revision
Urban & Rural Market Share
Out of the total market in 2012, the urban
market constitutes xx % of the total market
size. The share of the urban market is
expected to increase to xx% in 2019. The
share of rural market is expected to reduce
to xx% in 2019 from xx% in 2012.
Share of Urban and Rural Market (2005–2019E)
Source — Reevolv estimates
0%
50%
100%
200500% 2012 2019E
Rural Urban

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1.2. Urban Market(Tier 1, 2 and 3 Cities)
The total bread (bakery) market in urban cities (Tier 1, 2 and 3 cities) is around Rs. xx billion in
2012 with tier 1 cities constituting xx% of the total market in Tier 1, 2 and 3 cities.
Total Market Size – Tier 1, 2 and 3 cities (2012)
Cities No. of Cities Rs. million
Tier 1 8 xxx
Tier 2 44 xxx
Tier 3 41 xxx
Total 93 xxxx
Source : Reevolv estimates, CENSUS 2011, NSS Reports
Tier 1 Urban Market Break up
The total tier 1 market that constitutes metros
and other cities is around Rs. xx billion. Of all
the tier 1 cities in India, xx is the largest total
bread (bakery) market with ~Rs. xx billion
followed xx (~Rs. xx billion) and xx(~Rs xx
billion).
Among the tier 2 cities, xx (~Rs. xx billion) is the
largest market, followed by xx (~Rs. xx billion)
and xx (~Rs. Xx billion).
Tier 1 Market Size (2012) in Rs. Million
Source — Reevolv estimates
Tier 1:Delhi-NCR, Greater Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Ahmadabad (cities with
population of more than 5 million).
Tier 2: Agra, Allahabad, Amritsar, Asansol, Aurangabad, Bhopal, Coimbatore, Chandigarh, Dhanbad, Durg-
Bhilainagar, Vishakhapatnam (GVMC), Ghaziabad, Gwalior, Indore, Jabalpur, Jaipur, Jamshedpur, Jodhpur, Kannur,
Kochi, Kanpur, Kota, Kozhikode, Ludhiana, Madurai, Malappuram, Mysore, Lucknow, Meerut, Nashik, Patna, Nagpur,
Raipur, Rajkot, Ranchi, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappali, Vadodara, Varanasi, Vasai
Virar City and Vijaywada. (Cities with population of 1 to 5 million).
Tier 3: Ajmer, Aligarh, Amravati, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhubaneswar, Bikaner, Bokaro, Cuttack,
Dehradun, Durgapur, Erode, Firozabad, Gorakhpur, Gulbarga, Guntur, Guwahati, Hubli-Dharwad, Jalandhar, Jammu,
Jamnagar, Jhansi, Kollam, Kolhapur, Malegaon, Mangalore, Moradabad, Nanded, Nellore, Puducherry, Rourkela,
Saharanpur, Salem, Sangli, Siliguri, Solapur, Tiruppur, Ujjain, Warangal (cities with population of 0.5 to 1 million).

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1.3. State wise Urban and Rural Market
State wise - Urban Market
Among the states, xx with ~Rs. xx billion
(2012) has the largest urban market share of
total bread (bakery) market followed by xx
(~Rs. xx billion) and xx(~Rs. xx billion).
Among the major states xx has the highest
urban per capita expenditure of Rs xx, followed
by xx (Rs. xx) and xxx (Rs. xx).
State wise Urban Market Share (2012) in Rs Million
Source — Reevolv estimates, NSS Reports
Total Urban Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Urban Population
(2012) in Mn
Urban Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Urban Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

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State wise - Rural Market
Among the states, xx with ~Rs. xx
billion (2012) has the largest rural
market share of total bread
(bakery)market followed by xx and xx
(~Rs. xx billion each)
Among the major states xx has the highest
urban per capita expenditure of Rs. xx,
followed by xx (Rs. xx) and xx (Rs. xx).
State wise Rural Market Share (2012) in Rs Million
Source : Reevolv estimates, NSS Reports
Total Rural Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Rural Population
(2012) in Mn
Rural Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Rural Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

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