The market opportunity for packaged processed food as derived in this report extends to urban and rural consumers from Tier 1, Tier 2 and Tier 3 cities. The total market size for packaged processed food is ~ Rs xxx Mn in the urban and ~ Rs xxx Mn in the rural conglomerations across Tier 1, Tier 2 and Tier 3 cities of India. Group of 8 Tier 1 cities leads the pack with market size of ~ Rs xxx Mn followed by Tier 2 and Tier 3 cities at ~ Rs xxx Mn and ~ Rs xx Mn respectively. In the Tier 1 cities, xx and xxx are the leading markets for packaged processed food having xx% of total market of Tier 1 cities. In Tier 2 cities, (Total 41 cities) xx has the maximum market size of ~ Rs xx Mn, followed by xx and xx at ~ Rs xx Mn and ~ Rs xx Mn respectively. Tier 3 conglomeration contributes xx towards total urban and rural packaged processed food to the tune of ~ Rs xx

1.
Reevolv Advisory Services
Private Limited
Indian Market Sizing Report – Packaged
Processed Food
For any queries or detailed information contact us on
+91 – 22 – 6002 2001 or email at research@reevolv.in
October 2014

2. Indian Market Sizing Report – Packaged Processed Food
2
Table of Contents
Particulars Page Nos.
1. Total Packaged Processed Food (Section – l)
1.1. Total Market 5
1.2. Urban Market (Tier 1, 2 and 3 Cities) 6
1.3. State wise Urban and Rural Market 7
2. Prepared Sweets, Cake, Pastry (Section – II)
2.1. Total Market 9
2.2. Urban Market (Tier 1, 2 and 3 Cities) 10
2.3. State wise Urban and Rural Market 11
3. Biscuits, Chocolates, etc. (Section – lll)
3.1. Total Market 13
3.2. Urban Market (Tier 1, 2 and 3 Cities) 14
3.3. State wise Urban and Rural Market 15
4. Papad, Bhujia, Namkeen (Section – lV)
4.1. Total Market 17
4.2. Urban Market (Tier 1, 2 and 3 Cities) 18
4.3. State wise Urban and Rural Market 19
5. Chips (gm) (Section – V)
5.1. Total Market 21
5.2. Urban Market (Tier 1, 2 and 3 Cities) 22
5.3. State wise Urban and Rural Market 23
6. Pickles (gm) (Section – Vl)
6.1. Total Market 25
6.2. Urban Market (Tier 1, 2 and 3 Cities) 26
6.3. State wise Urban and Rural Market 27

3. Indian Market Sizing Report – Packaged Processed Food
3
Particulars Page Nos.
7. Sauce, Jam, Jelly (gm) (Section – l)
7.1. Total Market 29
7.2. Urban Market (Tier 1, 2 and 3 Cities) 30
7.3. State wise Urban and Rural Market 31
8. Other Packaged Food (Section – II)
8.1. Total Market 33
8.2. Urban Market (Tier 1, 2 and 3 Cities) 34
8.3. State wise Urban and Rural Market 35

4. Indian Market Sizing Report – Packaged Processed Food
4
Section – l
Total Packaged Processed
Food

5. Indian Market Sizing Report – Packaged Processed Food
5
1. Total Packaged Processed Food
1.1. Total Market
The size of total packaged processed food market in India was around Rs. xx billion in 2012, which has
grown from Rs. xx billion in 2005 at a CAGR of xx% p.a. The urban and rural market has been growing at
a pace of xx% p.a. and xx% respectively.
As per our estimates, the market will grow at a CAGR of xx% p.a. to reach to Rs. Xx billion in 2019.
The urban market is estimated to grow at a CAGR of xx% p.a. (2012-2019E) to reach ~Rs. xx billion
in 2019 from ~Rs. xx billion in 2012 and rural market is estimated to grow at a CAGR of xx% p.a.
(2012-2019E) to reach Rs. xx billion in 2019 from Rs. xx billion in 2012.
Total Market Size
Rs. In billion 2005 2012 2019E
CAGR%
(2005–12)
CAGR%
(2012–19)
Total Xx xx Xx xx% xx%
Urban Xx xx Xx xx% xx%
Rural xx Xx Xx xx% xx%
Urban Market % xx% xx% xx%
Rural Market % xx% xx% xx%
Source : Reevolv estimates; based on NSS reports on Household Consumption Expenditure and United Nations estimates — World
Urbanization Prospects: The 2011 Revision
Urban & Rural Market Share
Out of the total market in 2012, the urban
market constitutes xx % of the total market
size. The share of the urban market is
expected to increase to xx% in 2019. The
share of rural market is expected to reduce
to xx% in 2019 from xx% in 2012.
Share of Urban and Rural Market (2005–2019E)
Source — Reevolv estimates
0%
50%
100%
200500% 2012 2019E
Rural Urban

6. Indian Market Sizing Report – Packaged Processed Food
6
1.2. Urban Market (Tier 1, 2 and 3 Cities)
The total packaged processed food market in urban cities (Tier 1, 2 and 3 cities) is around Rs. xx
billion in 2012 with tier 1 cities constituting xx% of the total market in Tier 1, 2 and 3 cities.
Total Market Size – Tier 1, 2 and 3 cities (2012)
Cities No. of Cities Rs. million
Tier 1 8 xxx
Tier 2 44 xxx
Tier 3 41 xxx
Total 93 xxxx
Source : Reevolv estimates, CENSUS 2011, NSS Reports
Tier 1 Urban Market Break up
The total tier 1 market that constitutes metros
and other cities is around Rs. xx billion. Of all
the tier 1 cities in India, xx is the largest total
packaged processed food market with ~Rs. xx
billion followed xx (~Rs. xx billion) and xx (~Rs
xx billion).
Among the tier 2 cities, xx (~Rs. xx billion) is the
largest market, followed by xx (~Rs. xx billion)
and xx (~Rs. Xx billion).
Tier 1 Market Size (2012) in Rs. Million
Source — Reevolv estimates
Tier 1: Delhi-NCR, Greater Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Ahmadabad (cities with
population of more than 5 million).
Tier 2: Agra, Allahabad, Amritsar, Asansol, Aurangabad, Bhopal, Coimbatore, Chandigarh, Dhanbad, Durg-
Bhilainagar, Vishakhapatnam (GVMC), Ghaziabad, Gwalior, Indore, Jabalpur, Jaipur, Jamshedpur, Jodhpur, Kannur,
Kochi, Kanpur, Kota, Kozhikode, Ludhiana, Madurai, Malappuram, Mysore, Lucknow, Meerut, Nashik, Patna, Nagpur,
Raipur, Rajkot, Ranchi, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappali, Vadodara, Varanasi, Vasai
Virar City and Vijaywada. (Cities with population of 1 to 5 million).
Tier 3: Ajmer, Aligarh, Amravati, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhubaneswar, Bikaner, Bokaro, Cuttack,
Dehradun, Durgapur, Erode, Firozabad, Gorakhpur, Gulbarga, Guntur, Guwahati, Hubli-Dharwad, Jalandhar, Jammu,
Jamnagar, Jhansi, Kollam, Kolhapur, Malegaon, Mangalore, Moradabad, Nanded, Nellore, Puducherry, Rourkela,
Saharanpur, Salem, Sangli, Siliguri, Solapur, Tiruppur, Ujjain, Warangal (cities with population of 0.5 to 1 million).

7. Indian Market Sizing Report – Packaged Processed Food
7
1.3. State wise Urban and Rural Market
State wise - Urban Market
Among the states, xx with ~Rs. xx billion
(2012) has the largest urban market share of
total packaged processed food market
followed by xx (~Rs. xx billion) and xx (~Rs.
xx billion).
Among the major states xx has the highest
urban per capita expenditure of Rs xx, followed
by xx (Rs. xx) and xxx (Rs. xx).
State wise Urban Market Share (2012) in Rs Million
Source — Reevolv estimates, NSS Reports
Total Urban Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Urban Population
(2012) in Mn
Urban Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Urban Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

8. Indian Market Sizing Report – Packaged Processed Food
8
State wise - Rural Market
Among the states, xx with ~Rs. xx
billion (2012) has the largest rural
market share of total packaged
processed food market followed by xx
and xx (~Rs. xx billion each)
Among the major states xx has the highest
urban per capita expenditure of Rs. xx,
followed by xx (Rs. xx) and xx (Rs. xx).
State wise Rural Market Share (2012) in Rs Million
Source : Reevolv estimates, NSS Reports
Total Rural Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Rural Population
(2012) in Mn
Rural Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Rural Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

9. Indian Market Sizing Report – Packaged Processed Food
9
About Reevolv
Reevolv is a boutique consulting and investment banking company offering a "One Stop Shop" in the
areas of business strategy, financial advisory and operations consulting to corporates and private equity
funds.
We service our clients in their constant re-evolution process through our in-depth industry research,
domain understanding, our timely and superior execution capabilities and strong network to provide
customized solutions to our clients.
With a host of implementation focused services spanning across functions, we ensure that our clients
reach the desired goals and objectives in most efficient manner. We achieve sustainability of our
initiatives by an all round involvement of the client resources. This approach of an integrated improvement
helps build a strong foundation for the forward leap of our clients. Reevolv understands and acts upon the
Strategic, Financial and Operational needs of the clients on a regular basis to ensure adaptability and
flexibility to suit the market and industry dynamics.
Founded in 2008, Reevolv is a team of CAs, MBAs and Engineers with functional and industry expertise
and diverse background of investment banking and management consulting.
Disclaimer
This report is published for information only. Reevolv Advisory Services Private Limited or any of its
affiliates, group companies, directors, employees, agents or representatives shall not be liable for any loss
or damages whether direct or indirectthat may arise from or in connection with the use of the information
in this document. This document is the sole property of Reevolv Advisory Services Private Limitedand
prior permission is required for full or part reproduction.This information is strictly confidential and is being
furnished to you solely for your information. This information should not be reproduced or redistributed or
passed on directly or indirectly in any form to any other person or published, copied, in whole or in part,
for any purpose.
Contact Details
For any queries or detailed information contact us on
+91 22 – 6002 2001 or email at research@reevolv.in
Address:
No. B/002,Vision Court Staney Fernandes Wadi CHS Ltd. Plot no. 746, MTNL Exchange Lane, Dadar
(West), Mumbai 400 028
You can also email the research analyst at
Bhagyashree Mhatre
bhagyashree@reevolv.in
Navnath Pawar
navnath@reevolv.in