With increasing prevalence of top-up and unplanned purchases in metro and Tier1, convenience and speed of delivery have become important; super-specialized platforms have emerged to offer convenience and instant deliveries.
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
Indian E-Grocery: A Promising Opportunity Led By Value-First UsersRedSeer
The ~$600 Bn grocery industry in India is undergoing
a similar disruption enabled by eGrocery platforms,
that have done a tremendous job in transforming how
people shop for their groceries. While these platforms
have solved for a number of consumer needs ranging
from improved access to higher convenience, the largest
challenge still faced by an average Indian is around
affordability and eGrocery platforms have the potential to
effectively resolve this aspect.
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
Digital Marketing strategy - ICICI Bank. Pooja Pathare
Digital Marketing strategy for ICICI Bank.
ICICI Bank Limited is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra with its registered office in Vadodara, Gujarat. As of now, i.e. 2018, ICICI Bank is the second largest bank in India in terms of assets and market capitalisation.
With increasing prevalence of top-up and unplanned purchases in metro and Tier1, convenience and speed of delivery have become important; super-specialized platforms have emerged to offer convenience and instant deliveries.
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
Indian E-Grocery: A Promising Opportunity Led By Value-First UsersRedSeer
The ~$600 Bn grocery industry in India is undergoing
a similar disruption enabled by eGrocery platforms,
that have done a tremendous job in transforming how
people shop for their groceries. While these platforms
have solved for a number of consumer needs ranging
from improved access to higher convenience, the largest
challenge still faced by an average Indian is around
affordability and eGrocery platforms have the potential to
effectively resolve this aspect.
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
Digital Marketing strategy - ICICI Bank. Pooja Pathare
Digital Marketing strategy for ICICI Bank.
ICICI Bank Limited is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra with its registered office in Vadodara, Gujarat. As of now, i.e. 2018, ICICI Bank is the second largest bank in India in terms of assets and market capitalisation.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Presentation on BigBasket. This presentation contains overview, financial achievements, business models, supply chain strategy, verticals, technologies used, and key people in the BigBasket organization.
FMCG or Fast Moving Consumer Goods are products that have a short shelf life and sold quickly at a relatively low cost. These are the products which are used by consumers in their daily life, for example, bread, meat, dairy products, soft drinks, etc.
FMCG sector is the fourth largest sector in the Indian economy. Another importance of this sector is that the health of the sector works as a quick indication of consumer sentiment and changing consumer preferences.
The impact of the pandemic on the sector varied by product categories. For example, Healthcare and Homecare sectors performed well while Grooming and Beverage were negatively impacted.
As the effects of the lockdowns subside, most categories show signs of recovery but the pandemic is leaving some systemic changes.
Similar to many sectors, the pandemic has quickened the speed of online sales. At the same time, opened up some novel distribution channels - food delivery apps and ride-sharing apps are being used for FMCG distribution.
If we talk about consumer sentiment, the consumers have become extremely value-oriented as evidenced by picking value packs over bulk packages.
As the consumers may be looking for ways to cut costs while maintaining quality of living, previously impulsive purchases may convert to discretionary. Packaging these impulsive purchase products with essential products may help in preserving the product categories.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Presentation on BigBasket. This presentation contains overview, financial achievements, business models, supply chain strategy, verticals, technologies used, and key people in the BigBasket organization.
FMCG or Fast Moving Consumer Goods are products that have a short shelf life and sold quickly at a relatively low cost. These are the products which are used by consumers in their daily life, for example, bread, meat, dairy products, soft drinks, etc.
FMCG sector is the fourth largest sector in the Indian economy. Another importance of this sector is that the health of the sector works as a quick indication of consumer sentiment and changing consumer preferences.
The impact of the pandemic on the sector varied by product categories. For example, Healthcare and Homecare sectors performed well while Grooming and Beverage were negatively impacted.
As the effects of the lockdowns subside, most categories show signs of recovery but the pandemic is leaving some systemic changes.
Similar to many sectors, the pandemic has quickened the speed of online sales. At the same time, opened up some novel distribution channels - food delivery apps and ride-sharing apps are being used for FMCG distribution.
If we talk about consumer sentiment, the consumers have become extremely value-oriented as evidenced by picking value packs over bulk packages.
As the consumers may be looking for ways to cut costs while maintaining quality of living, previously impulsive purchases may convert to discretionary. Packaging these impulsive purchase products with essential products may help in preserving the product categories.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Unlock the comprehensive report, "Beauty Unveiled: Decoding the Success of Pure-Play Beauty Companies," co-authored by Peak XV and Redseer Strategy Consultants, to gain deeper insights into the success drivers of leading BPC players on both global and Indian fronts.
Flipkart-Walmart deal has been a landmark moment in the history of e-tailing. Since its humble beginnings in 2000, e-tailing
has come a long way. The growth story of the industry in the last 10 years has been nothing less than remarkable. While the growth had slowed down between 2014-
2016 due to multiple factors like DIPP regulations and demonetization, 2017 has seen a turnaround for the industry.
Flipkart-Walmart deal has been a landmark moment in the history of e-tailing. Since its humble beginnings in 2000, e-tailing has come a long way. The growth story of the industry in the last 10 years has been nothing less than remarkable. While the growth had slowed down between 2014-2016 due to multiple factors like DIPP regulations and demonetization, 2017 has seen a turnaround for the industry.
India continues to shine as one of the beacons of growth in the world economy. Performance on key fundamentals remains robust, with strong GDP growth and sustained FDI inflows driving the economy and driving up the optimism in the stock markets
EngageMint 2022: The Hard Thing about Doing it RightWebEngage
Created & Presented by Lizzie Chapman, CEO & Co-founder at ZestMoney, at EngageMint, Asia's largest Retention Marketing Conference. Lizzie takes us through her entrepreneurial journey, fintech landscape in India & how India is emerging as the largest FinTech market in the world
About the speaker:
Lizzie Chapman is the CEO & Co-Founder of ZestMoney, the largest and fastest-growing "Buy Now Pay Later" platform in India. Lizzie has been consistently driving the adoption of digital finance and championing the concept of digital finance. She envisions a future where India has a fully digital economy and every Indian has access to transparent financial services and affordable credit.
You can find her here: https://www.linkedin.com/in/lizzie-chapman-a49430/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=lizzie
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
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The April 2018 Edition of the latest retail industry trends that are disrupting the future of retail. The East leads the West in new retail models. Innovation is everywhere.
Report on the future of Digital Advertising in IndiaSocial Samosa
The report outlines how Digital Advertising platforms are evolving and addressing the maturing demand of advertisers and puts forth 5 key trends that are expected to take shape over the next two years.
Go To Market Strategy for Market Launching a new POS deviceSundar Raghavan
The intention of deck is to showcase the studies/findings conducted to launch a new smart POS terminal in the market – the distribution methods and pricing models. The deck assumes the smart POS terminal is already built and ready to launch.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
In “Decoding Omnichannel,” the report delves into the intricacies of this retail revolution, drawing insights from trailblazing companies like Caratlane, Lenskart, and Mamaearth. By offering actionable strategies and insights, we aim to empower entrepreneurs and brands to navigate this dynamic landscape with confidence. As India’s retail market hurtles towards a projected $2.2 trillion by 2030, the convergence of offline and online influences presents a transformative opportunity for consumer engagement. Embracing this fusion not only as a necessity but as a strategic imperative, businesses can position themselves at the forefront of innovation, driving sustainable growth and resonating deeply with the diverse needs of the Indian consumer
For an in-depth exploration, download the full report now!
MENA e-commerce: A unique ecosystem, in a period of transitionRedSeer
Amidst the turbulence of the pandemic, the digital economy surged globally, but nowhere more profoundly than in the MENA region. This is because we were still in the period of customer acquisition where the marketing spends are extremely high. The pandemic helped leapfrog these days, placing our region on a pedestal of growth.
Now, as we enter a post pandemic era, where the only constant is change, it is important to acknowledge some unique aspects of our digital economy that make it one of the most attractive ones globally.
The MENA Digital Economy has been a silver lining amidst a global funding slowdown and is aided by strong consumer confidence. There are various emerging micro trends that hold the potential to redefine its landscape. For brands and retailers, the challenge lies in discerning and prioritizing the trends that not only address genuine customer needs but also align with sound business logic despite associated costs. At the heart of this evolution is personalization, where artificial intelligence stands poised to play a pivotal role.
In the report, we have also highlighted five overarching consumer trends which need to be kept in mind to emerge on the right side of the next period of growth for our digital economy.
KSA food aggregators to deliver million smilesRedSeer
The food service sector in Saudi Arabia is currently a massive SAR 100 Bn market that has displayed resilience and rebounded swiftly. The market witnessed a covid-led decline because of reduced mobility/ operational hours and restaurant closures. During this time, an emerging trend of in-home consumption emerged which created a unique opportunity for food delivery players to capitalize on.
Currently, the food delivery market in KSA is experiencing rapid growth, driven by high consumer satisfaction and Net Promoter Scores (NPS) for food aggregators in the region. This growth is driven by evolving consumer preferences, as there is a notable transition towards prioritizing convenience over mere affordability, especially after the pandemic.The market is currently dominated by two key players: Hungerstation and Jahez, collectively responsible for ~70% of the food aggregator market. The emergence of new players in the market underscores its vast potential and the expanding addressable market. Despite being new, players like Noon Food and Ninja warrant close attention to the market’s future growth potential.
Food aggregators market is projected to reach 1 million daily touchpoints by 2024, providing numerous opportunities to offer multiple services, including q-commerce, SaaS, dark store, and dark kitchen models. This can also enable a favorable environment for super apps and super brands to co-exist.
The narrative of India's digital advertising market unfolds amid a decade of digital transformation, propelled by the surge in smart devices and widespread internet access. This era witnessed remarkable increases in user engagement across various platforms, fueling unprecedented growth in digital advertising spend. Despite the challenges posed by COVID-19, which initially drove a surge in online activity, the subsequent stabilization and muted growth in digital advertising spend during FY23-24 were influenced by consumption slowdown, regulatory changes, and a funding lag. Nevertheless, the trajectory remains striking, with digital advertising expenditure outpacing traditional media, commanding a market share of approximately 55% by FY24.
To learn more about this dynamic landscape, download the report now.
KSA’s economy has witnessed the fastest GDP growth rate during 2021-22 period, driven by pro-business reforms and rising oil prices. Continuous improvement in ease of doing business, social and economic liberalization and initiatives to attract talent and global businesses will pave the way for future growth.
KSA has a thriving tech enabler ecosystem with a home to 60+ fintech startups and over 10 Mn IoT connections, actively participating in emerging digital technologies. Within KSA, despite the rapidly evolving digital landscape, there are numerous sectors that still hold vast untapped potential and significant opportunities for growth. This underscores the necessity for robust, localized businesses to confront region-specific challenges. With its impressive spending capacity, well-established infrastructure, and unwavering government backing, the KSA offers an ideal groundwork for developing and implementing effective solutions tailored to the unique needs of the region.
KSA ecosystem is vibrant with a balance between local talent, government support, international investors and partnerships. Its digital economy is poised to be a major driver of diversification, providing a ~25% boost to GDP growth. It is expected to emerge as the mecca of unicorns in the MENA.
Saudi Arabia's Rise to Global Entertainment DominanceRedSeer
n the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of diverse entertainment formats such as movies, concerts, and various leisure and entertainment avenues. Key to this paradigm shift are government initiatives that are actively promoting a culture of leisure and entertainment in the country.
Ear-It-All: The booming world of audio seriesRedSeer
The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While Social Media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier in entertainment innovation. Mirroring the appeal of Video Series, Audio Series offer immersive content experiences, accessible anytime and anywhere, catering to the diverse entertainment needs of internet consumers. With approximately 1.3 billion potential users globally, the Audio Series market represented a lucrative US$ 21-25 billion opportunity in 2023, poised to double by 2027. Leading players in the entertainment industry are tapping into creator communities to drive content creation, while established platforms are exploring Audio Series offerings to broaden their market reach.
Winning Recipe for Food Brands in India- Redseer ReportRedSeer
The Indian organized food services market is projected to exceed $100 billion by 2028, growing at a CAGR of 8–12%. This growth, driven by evolving consumer behavior, is expected to double the market from $30 billion to $60 billion. To capitalize on the heterogenous nature of the market, brands are urged to embrace diverse cuisines. The House of Brands (HoBs) strategy emerges as a fitting approach, with an average HoBs revenue at least 5 times higher than that of a standalone brand. Successful implementation of the HoBs model hinges on the ability to build and scale multiple brands while ensuring operational excellence.
For an in-depth exploration, download the full report now!
Study reveals udaan winning on customer service excellence, after market cons...RedSeer
In a recent study conducted by Redseer Strategy Consultants (Redseer), India’s largest and renowned strategy consultancy firm with a global footprint and Udaan – India’s major eB2B player, delves deep into the eB2B market, offering key insights and strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment.
The comprehensive analysis and in-depth market research reveal that udaan, India’s largest eB2B player, has emerged as a leader in customer service excellence following a phase of market consolidation. The focus on customer service excellence, especially after a period of market consolidation, indicates a strategic approach to stand out in a more concentrated and competitive market.
Over the past several years, India has embarked on a remarkable journey towards becoming a digitally enabled society. This digital transformation has not only reshaped the nation's socioeconomic landscape but also served as a global model for how technology can be harnessed to uplift and connect diverse and large populations.
At the heart of this transformation lies the concept of Digital Public Infrastructure (DPI), a strategic framework that has provided the rails to propel India onto the global stage as a digital powerhouse.
With the Indian internet economy projected to reach USD 1 trillion by 2030, DPIs are primed to continue playing a significant role in democratizing this growth and ensuring a digital future that is inclusive and expansive.
The fusion of shopping and social media is reshaping consumer behavior and advertising strategies, offering a potential windfall of over $10 billion for those who seize the moment.
The "India Digital SME Credit Report 2023," a collaboration between GetVantage and Redseer Strategy Consultants, reveals that a significant credit deficit of approximately $220 billion is impeding the economic progress of digitized businesses. Despite an infusion of $53 billion in FY22 and an estimated $165 billion being serviceable after accounting for unviable businesses, the current working capital deficit remains at $112 billion. The report predicts that the demand for credit will surpass $570 billion in the next five years as the number of digital SMEs doubles. This deficit hampers innovation, job creation, scaling, and efficiency building among new-economy businesses. The report underscores the crucial role of alternative financing platforms, such as revenue-based financing, in addressing this gap and fostering economic growth.
The report discusses the significance of mass consumers in the Indian retail and eCommerce industry. Mass consumers, earning between INR 2.5-10 lakhs annually, are a prominent consumer group projected to drive a substantial portion of eCommerce growth. They are increasingly shopping online, value-conscious, and comfortable with technology. The report highlights their potential as a US$ 1.3 Tn opportunity for brands, with online wallet share expansion being a key theme. Decision drivers include pricing, product quality, and trust in the platform. Successful business models targeting this segment have emerged both in eCommerce and offline retail. Overall, mass consumers are poised to shape the future of Indian retail, making them highly attractive to businesses and eCommerce platforms.
Dive into our comprehensive report that explores the dynamic transformation of India's economy, driven by the rapid formalization and digitalization of Micro, Small, and Medium Enterprises (MSMEs). Discover how these nimble businesses are leveraging the digital landscape to amplify their reach, reshape industries, and contribute significantly to India's economic growth story.
Redseer unlocking value of mass consumer PR Report.pdfRedSeer
The report discusses the significance of mass consumers in the Indian retail and eCommerce industry. Mass consumers, earning between INR 2.5-10 lakhs annually, are a prominent consumer group projected to drive a substantial portion of eCommerce growth. They are increasingly shopping online, value-conscious, and comfortable with technology. The report highlights their potential as a US$ 1.3 Tn opportunity for brands, with online wallet share expansion being a key theme. Decision drivers include pricing, product quality, and trust in the platform. Successful business models targeting this segment have emerged both in eCommerce and offline retail. Overall, mass consumers are poised to shape the future of Indian retail, making them highly attractive to businesses and eCommerce platforms.
According to a report released by strategy consulting firm Redseer Strategy Consultants in collaboration with Plural by Pine labs, 85% of the businesses in India will be digitally enabled by FY26. From bustling cities to remote villages, digital payments are on the fast track to change the way users transact. Penetration of smartphones and the internet, and favorable government policies have been key drivers in the adoption of digital payments in the country. With more than 70 crore internet users, India has the second-highest number of internet users in the world, trailing only behind China. With a population of 140 Cr, India is poised to become a global leader in digital payments in the coming years.
From the playing field to television, OTT platforms, and fantasy gaming, various businesses are monetizing IPL audience engagement boosting, “The IPL Economy''. Redseer Strategy Consultants has been keeping a tab on how different avenues of engagement with IPL users are contributing to the tremendous growth of the IPL economy.
Redseer conducted extensive research and analysis of over 1000 consumer product players across categories to identify companies that have been most successful in building a strong ecommerce presence.
Our Ranking of Digital Disruptors is designed to identify the top consumer product companies that are leaders in ecommerce across major retail categories and highlightthe key success factors for these digital leaders.This will also help other players to raise the barfortheir online performance
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.