Rural markets account for 70% of India's population and are growing rapidly. Segmenting the rural market for television sets can be done based on geographic, demographic, and product-related variables. Geographically, major villages are targeted as growth drivers. Demographically, family size and income are segmented. Product-related variables like price, features, and quality are also important factors for rural consumers. Effective segmentation allows companies to better market and sell televisions to rural India's growing population.