This analytics report from HEM provides key performance indicators to clients on a regular basis. It summarizes that 361 request for information were generated, 37% of visitors who started the request information process completed it, and 8% of overall traffic came from mobile devices while 28% was from prospective visitors. The report also includes dashboards on all traffic, SEO, mobile, conversions by channel, social referrals, social conversions, request information and online application funnels, Google keyword rankings, and a Google AdWords summary.

1. A LOOK AT A
SAMPLE
ANALYTICS
REPORT FROM HEM
Presented by:
Slide 1

2. Analytics Highlights
The reports and comments that follow
are simply to illustrate what and how
HEM provides KPI reports on a regular
basis to its clients.
1.
361 Request for information were generated
2.
37% of visitors who started the request information from
completed the process
3.
8% of your overall traffic is coming from Mobile Devices
4.
28% of your overall traffic is on Prospective
Slide 2

3. All Traffic



Year over year traffic is flat
Info sessions are down 10%
over year
Register Now are up 108%
month over month
Slide 3

4. SEO Dashboard
Slide 4

5. Mobile Dashboard
Slide 5

6. Conversions by Channel
Slide 6

7. Social Referrals
Slide 7

8. Social Conversions
Slide 8

9. Your University
Request Information Funnel
Slide 9

10. Online Application Funnel
Slide 10

11. Google Keyword Rankings
Slide 11

12. Google AdWords
Summary Report
Slide 12

13. Questions?
1.514.312.3968
ptaza@higher-education-marketing.com
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
www.higher-education-marketing.com
Slide 13