This is originally made marketing plan template for users in Powerpoint, If you would like to get it for FREE as PPT or PPTX files, just send us an email to ponistra@net.hr.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Easily define & implement your Marketing Strategy & Plan in 11 simple steps. This Marketing Strategy & Plan Template is an international Bestseller created after more than 300 hours of work by ex-Havas, McKinsey & Deloitte Consultants, specialized in Marketing & Strategy. Don’t reinvent the wheel and increase your productivity.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Easily define & implement your Marketing Strategy & Plan in 11 simple steps. This Marketing Strategy & Plan Template is an international Bestseller created after more than 300 hours of work by ex-Havas, McKinsey & Deloitte Consultants, specialized in Marketing & Strategy. Don’t reinvent the wheel and increase your productivity.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
The step-by-step process for how to define your B2B brand.
This type of thinking is in my second book, B2B Brands, which I wrote as the playbook for how to create a B2B brand that your customers will love.
https://beloved-brands.com/brand-positioning/
B2B Brands is an actionable “make it happen” playbook, not just some theory or opinion book.
To reach your full potential as a B2B brand leader, you will learn to think, define, plan, inspire and analyze:
How to think strategically
Write a brand positioning statement
Come up with a brand idea
Write a brand plan everyone can follow
Write an inspiring creative brief
Make decisions on marketing execution
Conduct a deep-dive business review
Learn finance 101 for marketers
My goal in writing this book is to make you a smarter B2B brand leader so your brand can win in the market.
To order B2B Brands on Amazon https://lnkd.in/ecesjkq on Rakuten Kobo: https://lnkd.in/eqrf-sU or on Apple Books: https://lnkd.in/eVD63iK
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
Strategic thinkers see questions before they see answers. Train yourself to ask the best questions and the answers will come easier.
As you’re looking at your brand strategy, you need to look at the brand from all sides. Here are four questions to be asking that force you to choose four possible solutions to each.
1. What is your current share position in the market?
2. What is the core strength that your brand can win on?
3. How tightly connected is your consumer to your brand?
4. What is the current business situation that your brand faces?
Business Strategies PowerPoint Presentation SlidesSlideTeam
This PPT deck displays fourty six slides with in depth research. Our Business Strategies PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Business Strategies PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/399TXRq
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes How To Develop The Perfect Target Customer Personas PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2ZMSIG6
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
The step-by-step process for how to define your B2B brand.
This type of thinking is in my second book, B2B Brands, which I wrote as the playbook for how to create a B2B brand that your customers will love.
https://beloved-brands.com/brand-positioning/
B2B Brands is an actionable “make it happen” playbook, not just some theory or opinion book.
To reach your full potential as a B2B brand leader, you will learn to think, define, plan, inspire and analyze:
How to think strategically
Write a brand positioning statement
Come up with a brand idea
Write a brand plan everyone can follow
Write an inspiring creative brief
Make decisions on marketing execution
Conduct a deep-dive business review
Learn finance 101 for marketers
My goal in writing this book is to make you a smarter B2B brand leader so your brand can win in the market.
To order B2B Brands on Amazon https://lnkd.in/ecesjkq on Rakuten Kobo: https://lnkd.in/eqrf-sU or on Apple Books: https://lnkd.in/eVD63iK
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
Strategic thinkers see questions before they see answers. Train yourself to ask the best questions and the answers will come easier.
As you’re looking at your brand strategy, you need to look at the brand from all sides. Here are four questions to be asking that force you to choose four possible solutions to each.
1. What is your current share position in the market?
2. What is the core strength that your brand can win on?
3. How tightly connected is your consumer to your brand?
4. What is the current business situation that your brand faces?
Business Strategies PowerPoint Presentation SlidesSlideTeam
This PPT deck displays fourty six slides with in depth research. Our Business Strategies PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Business Strategies PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/399TXRq
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes How To Develop The Perfect Target Customer Personas PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2ZMSIG6
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
What famous people have said about chocolate? What are they thinking of when they have eaten chocolate. Is there a life without chocolate? Try to find out reading these quotes and then you'll know.
We bring you 34 qoutes from some of the greatest athletes. Their wisdom and effort in reaching their goals was something that makes people all around the world to admire them. Now it's up to you to test it.
These quotes are reminder how making presentation is not simple thing to do. At the same time the creative challenge is what we all looking to face with.
Instagram is the new star of social networks. What is it about this social network that is all about photos that make it so popular? Who is on there, how active is the audience and what can you achieve by hopping on the bandwagon? Can you start writing your own success story or is it already too late and the place in the spotlight already taken? ...
This is How To Find Happiness: 6 Proven Secrets From Research.Get out your calendar and plan a recurring appointment to do something that you know makes you happy.
I've been asked by many people both individuals, small businesses and organizations on what would l recommend for an individual's first 90 days in a new role. While this is a difficult question to answer, the important part is that you have a plan and that you realize it is a living document because there are no hard and fast rules. Here is a compilation of what l suggest may be a good starting point for anyone looking to accelerate understanding and change in a new role.
ART 1110 CBE Critique Paper Grading Guidelines The table be.docxrossskuddershamus
ART 1110 CBE: Critique Paper Grading Guidelines
The table below describes how you will be graded on your Critique Paper.
Category Exceeds
Standards
90-100 points
Meets Standards
80-89 points
Approaching Standards
70-79 points
Below Standards
0-69 points
Score
Format
(20%)
Author follows all
formatting
instructions and
exceeds page-
length requirement.
Author makes 1
formatting mistake
and meets page-
length requirement.
Author makes 2 formatting
mistakes and does not fully
meet page- length
requirement, but is
reasonably close.
Author makes 3 or
more formatting
mistakes. Fails to meet
page-length
requirement.
Writing Style
(15%)
Author makes no
errors in grammar or
spelling.
Author makes 1-2
errors in grammar or
spelling.
Author makes 3-4 errors in
grammar or spelling.
Author makes more
than 4 errors in
grammar or spelling.
Introduction
(15%)
Author includes
artist’s name, title,
date, medium, art
work’s dimensions,
brief artist’s
biography/art
movement info.
Author is missing 1 of
the following: artist’s
name, title, date,
medium, work’s
dimensions, artist
biography/art
movement info.
Author is missing 2 of the
following: artist’s name,
title, date, medium, work’s
dimensions, brief artist’s
biography/art movement
info.
Author is missing 3 of
the following : artist’s
name, title, date,
medium, art work’s
dimensions, brief
artist’s biography/
movement info.
Body
(40%)
Author includes a
thorough
description;
identification/discus
sion of visual
elements/ principles
of design; utilizes
terminology, and
appropriate
references to the
links and text.
Author includes a
description;
identification/discussio
n of visual elements/
principles of design;
utilizes terminology,
and appropriate
references to the links
and text.
Author includes a brief
description;
identification/discussion of
visual elements/ principles
of design; utilizes
terminology; however,
misses opportunities to
include terminology fully
throughout the body of the
paper. Few references to
the links and text.
Author includes a far
too brief description of
the artwork or fails to
include a description;
does not fully identify
the visual elements
/principles of design;
fails to include
appropriate
terminology. Makes no
references to the links
and text.
Discussion
Responses
(5%)
Author posts
response and
responds to 3 or
more other
students’ Writing
Activity posts.
Author posts response
and responds to 2
other students’
Writing Activity posts.
Author posts response and
responds to 1 student’s
Writing Activity post.
Author posts response
and fails to participate
in the discussion—or
fails to post response
and fails to participate
in the discussion.
Discussion
Content
(5%)
The comments to
student postings are
thoughtfully written,
substantive, clearly
and address
important points
high.
Cost Analysis ModelsUnit 3 Written AssignmentBUS .docxbobbywlane695641
Cost Analysis Models
Unit 3: Written Assignment
BUS 5110
Managerial Accounting
Unit 3
Introduction
Cost management is important for all businesses and is used to plan and control the budget. This is done by analysing business practices, predicting expenditures in advance and reducing the chance of over spending in relation to income. Using the client provided data for a business involved in the catering and events industry we can evaluate how productive and effective her business is.
Provide an accurate solution.
We can see from the data in the attached costing sheet that the company has a break even point of 3158 events. To come to this conclusion, we calculated the revenue per event (Current revenue / number of events) $22,500,000 / 5000 = $4,500. We also require our Contribution margin (Revenue per event - Variable cost per event) $4,500 - $2,600 = $1,900. To calculate the Breakeven point, we simply take the Fixed cost and divide that by the Contribution margin = 6,000,000 / 1,900 = 3157.89
Hypothetically, if the company decided they’d like to improve their revenue and increase their profits from $3,500,000 to $5,000,000 we can use the data to calculate the number of events required to reach that target. Using the Units to Achieve a Target Income formula (Total fixed costs + Target income) / Contribution margin per unit = (6,000,000 + 5,000,000) / 1,900 = 5789.47 = 5789 events (Walther, L. M. & Skousen, C.J., 2009).
Provide a narrative that defines and discusses the purpose of assigning cost categories of fixed and variable costs.
Operating a business incurs a range of costs. These can be defined as either fixed costs which don’t change in relation to activity and variable costs which do. These costing structures will likely differ between businesses and industries. Companies have even been known to use different costing structures between different internal departments. (CFI., n.d.)
Many fixed costs are going to be unavoidable and come from the simple operational side of your business. Costs such as depreciation, taxes and rent will likely remain unchanged however other fixed costs such as advertising budgets are more discretionary. Variable costs are also able to be altered depending on the size and scale of your business. For example, order quantities can be increased to bring unit costs down however before committing to such decisions forecasting your sales based on this should also be carried out to ensure you don’t end up grossly overstocked (Walther, L. M. & Skousen, C.J., 2009).
In order to maximise profits companies are required to minimise or eradicate unnecessary costs any way they can, ideally with no impact on the quality of the final product. A manager must understand both of these categories and the importance they play in the overall running of the business if they’re ever going to effectively improve the business model, reduce costs and remain profitable.
Provide a narrative that defines and discusses.
This B2B marketing mix template will help you plan and execute successful marketing campaigns and produce the desired response from your target market.
Why value propositions matter? How to create a true value proposition for B2B businesses? Implementation ready toolkit to design a superior value propositions
Internal And External Marketing Elements PowerPoint Presentation SlidesSlideTeam
Internal And External Marketing Elements PowerPoint Presentation Slides is a powerful virtual tool for marketers to share their market insights. The impressive data visualization tools included in this market intelligence PPT theme will pique the interest of your audience. Even the most boring data can be presented in a gripping manner by the means of market analysis PowerPoint slideshow. Our market composition PPT template offers a custom solution for all marketers to portray market environment analysis framework. Convey your audience the most appropriate strategic analysis tool for various areas of marketing environment through this market evaluation PowerPoint presentation. Demonstrate macro and micro-environment factors in the most eye-catching way, using our internal and external organizational environment PPT deck. This factors affecting business environment PowerPoint theme is loaded with graphs, charts, infographics, and diagrams to facilitate an easy explanation of marketing dynamics. So, download our professionally crafted marketing environment analysis PPT slideshow to illustrate the impact of external and internal marketing components. https://bit.ly/3lA8kon
Provide a response to Case 9 The TJX Companies, Inc. (p. 437)—a.docxbriancrawford30935
Provide a response to Case 9: The TJX Companies, Inc. (p. 437)—answer the question at the bottom of text on page 445 (last paragraph). Also, Do not "Design a three year strategic plan..." as outlined in the final statement.
In lieu of this question, you are to answer the following questions:
Develop the projected financial statements that fully assess and evaluate the impact of your proposed strategy. This should include a full balance sheet, income statement, and EPS/EBIT analysis.
Therefore, the 2 items to complete questions/statements are the following:
1. How aggressively should TJX expand globally, and where, and when, to maximize the value of the company for shareholders?
2.Develop Projected Financial Statements that fully assess and evaluate the impact of the proposed strategy. This should include a projected income statement, balance sheet, and EPS/EBIT analysis.
You will need to use information contained in Chapters 7 and 8 in order to successfully complete this assignment.
Write a 2 page paper with 2-3 references discussing supply chain and distribution channels. You may include one or two small graphics to further explain your position.
In your paper explain how you would set up your supply chain and the distribution channel of your product.
Additionally answer the following:
· How would you improve logistics that are commonly used today in order to get your product in the hands of the consumer?
Include a cover sheet and 2-3 references. Please see attached to use as references Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.
Write
a 2 page paper with 2
-
3 references discussing
supply chain
and
distribution
channels
.
You may include one or two small graphics to further explain your position.
In your paper explain
how you would set up your supply chain and the distribution channel
of
your product.
Additionally answer the following:
·
How would you improve logistics that are commonly used today in order to get your product in the
hands of the consumer?
Include a cover sheet
and 2
-
3 references.
Please see attached to use as references
Please adhere to the Publication Manual of the American Psychological Association
(APA), 6th ed., 2nd printing when writing and submitting assignments and pape
rs.
FORESIGHT Fall 20164
Forecasting PersPectives
INTRODUCTION:
THE SUPPLY CHAIN TRIANGLE
Companies are struggling to balance service to customers, supply chain
costs, and inventory, a balancing act I
depict as the supply chain triangle of Fig-
ure 1.
First, the company needs to deliver service
to customers, the quality of which is af-
fected by the lead time between order and
receipt, the reliability of that lead time,
the breadth of our product portfolio, and
the flexibility of the ordering process.
Second, it tries to deliver that service at
minimal cost. There’s the.
Presentation provided as part of 3-day Entrepreneurship Program for MBA graduates of Manipur Institute of Management Studies, Manipur University (India) during Oct 27-29th, 2010.
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docxjack60216
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
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partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
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Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
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Specifically, the following critical elements must be addressed in your analysis:
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will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
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Discover the most interesting events in Split county ( Croatia ). We provide you in this presentation with the update information about featured events ( dates and places ).
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According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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3. List the reasons why it is
important for your company to
create a marketing plan
Possible reasons could be: New
company, new products, new
distribution strategy, or the
reorganization of marketing
Continuation of working on
marketing strategy
Insert the company’s goals
and objectives for the
planning process
How does the planning
process impact the
management and
employees? Who has to
contribute?
To which over-arching
strategies and/or
company values does this
marketing plan need to
adhere to?
How does this plan
contribute to the
implementation of these
strategies and values?
4. Pricesily specify your planned products or sevices in
a few words only.
Also mention specific functions / characteristics of
the product or service – define the customer
benefits.
The key compentences of your company / product are
equivalent to it’s sustainable competitive advantages (
USP – Unique Selling Proposition ).
List your competitive advantages / USP here.
Outline the needed resources ( personnel / HR, funds, material,
supply chain, premises, etc. )
Try to sum up the total amount of the needed capital
expenditures.
Start your marketing plan with your company’s most important
goals and objectives.
Use the SMART principle ( Specific – Measurable – Adjustable –
Realistic – Time Phased ).
USP – it is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make
customers purchase it rather than its rivals.
5. A vision statement says what the organization
wishes to be like in some years’ time.
Your company main value
e.g. We strive to excellence in our employees
e.g. We assume our environmental responsibilities.
( Include goals based on key competences)
MAIN VALUE
COMPETENCE
COMPETENCE
VALUE
PLACEHOLDERVALUE
TERMKEYWORD
6.
7. Domestic and foreign policy
directly or indirectly affecting
economical interests
e.g. tax policy, labour law, trade
restrictions, tariffs, and political
stability
Important economical factors
influenced a company’s market
and core business
e.g. economic growth, interest
rates, exchange rates, inflation
rate, unemployment, etc.
Trends in social factors affecting the
demand for a company’s products
and how that company operates.
e.g. cultural aspects such as health
consciousness, population growth,
age distriution, career attitutes and
emphasis on safety.
Technological factors affecting
production and innovation level
involving:
Reshearh and development,
automation, techonology
incentives, rate of tehcnological
change, technological shifhts,
barriers to entry, etc.
Ecological and environmental
factors affecting companies
operations and products ( growing
awarenss ).
e.g. environmental law,
environmental protection,
weather, climate, climate
change, etc.
State legal factors affecting the
comapny operations, costs, and
product demands.
e.g. discrimination law, consumer
law, antitrust law, employmwnt
law, and health and safety law
9. List of suppliers and provided goods /
resources
Important information on suppliers
Subcontractors of your suppliers
6R, purchasing,
disposition,
incoming goods
accounting
Information
production
process, involved
parties, resources
and benefits
Final destination
of the products
Target group
Customer satisfaction
11. [ C ] Critical
[ 0 ] Non exist
[ + ] Perfect
[ o ] Normal
[ 1 ] Low
[ 2 ] Medium
[ 3 ] Intensive
DESIGN
ENGINEER
FTL
LEAD
ENGINEER
DESIGN
ENGINEER
CUSTOMER
REFERENCE
CALCULATION
ATTEMP
CONSTRUCTION
ATTEMP
SUPPLIER
CALCULATION
INTRANET
INTERNET
DB
DESIGN
ENGINEER
12.
13. Describe in this placeholder your target markets. Say what group of customers you want to market your product
or service.
Market for cunsumer goods, producer goods or services ?
Which products or services will be offered to the target group ?
Business – 2 – Business or Business – 2 – Customers ?
Geographical locallozation
Demand and buying motive
New market or well - established market ?
Competition and planned market position
If you have more than one target market you ideally will have to tailor your marketing mix for each one of your
target markets.
16. Number of competitors, quality
differences, other differences,
switching costs, customer loyalty, costs
of leaving market, etc.
Time and cost of entry,
specialist knowledge,
economics of scale, cost
advantages, techonoly
protection, barriers to entry,
etc.
Number of suppliers, size of
suppliers, uniqueness of
service, your ability to
substitute, cost of changing,
etc.
Number of customers, scope
of orders, differencees
between competitors, price
sensitivity, ability to
substitute, cost of changing,
etc.
Substitute performance, cost of
change.
17. Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
Estimated customers
Important competitors
18. TIME
AMOUNT / VALUE
Market volume
Sales volume provider A
PERIOD 4PERIOD 3PERIOD 1 PERIOD 2
1
5
6
3
2
4
Sales volume provider B
Sales volume provider C
MARKET GROWTH
19. CAUSE 1 CAUSE 3CAUSE 2 CAUSE 4 CAUSE 6CAUSE 5
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
( innovation,
PEST factors,
event, etc. )
20. 0,00 %
0,00 %
0,00 %
0,00 %
0,00 %
0,00 %
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
PRODUCT NAME AND FUNCTION
COMPANY 1
COMPANY 2
COMPANY 3
COMPANY 4
COMPANY 5
COMPANY 6
21.
22. This text can be replaced with
your own text.
If you don’t want to use the
style and size of the font as
used in this placeholder it’s
possible to replace it by
selecting different options.
Your inserted text will
retain the same style and
format as the placeholder
text.
23. This is a placeholder text. This
text can be replaced with your
own text.
If you don’t want to use the
style and size of the font as
used in this placeholder it’s
possible to replace it by
selecting different options.
The text demonstrates how your
own text will look when you
replace the placeholder with
your own text.
24. Characteristics:
Core motive:
FEATURE A
FEATURE B
INDIVIDUAL
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
Characteristics:
Core motive:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
Characteristics:
Core motive:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor inciduteter ut labore et dolore magna
aliqua.
26. low
low
medium
medium
high
high
A-Type customer B-Type customer C-Type customer
A A
A
B
B
B C
C C
This text can be replaced
with your own text.
If you don’t want to use the
style and size of the font as
used in this placeholder it’s
possible to replace it by
selecting different options.
Your inserted text will retain
the same style and format as
the placeholder text.
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
CUSTOMER
27. Customers who bought after
they reclaimed.
Orders or purchases reclaimed. Customers who reclaimed.
Customers who bought
multiple times.
This text can be
replaced with your own
text.
If you don’t want to use
the style and size of the
font as used in this
placeholder it’s possible
to replace it by
selecting different
options.
Your inserted text will
retain the same style
and format as the
placeholder text.
28. Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
Feedback on
products or
services.
29. CRITERIA /
REQUIRMENT
EXPECTATION
WEIGHT
[ W ( 0-1 ) ]
DEGREE OF FULLMENT [ E ]
VALUE
NO. POOR GOOD EXCELLENTAVERAGE
1 2 3 4 5 6 7 8 9 10
This text can be
replaced with
your own text.
If you don’t want
to use the style
and size of the
font as used in
this placeholder
it’s possible to
replace it by
selecting
different options.
Your inserted text
will retain the
same style and
format as the
placeholder text.
TOTAL SCORE
[ W ] * [ E ]
30. 1
2
2
2
3
3
4
4
5
6
6
7
7
10
8
18
9
16
10
12
DETRACTORS PASSIVES PROMOTORS This text can be
replaced with
your own text.
If you don’t want
to use the style
and size of the font
as used in this
placeholder it’s
possible to replace
it by selecting
different options.
Your inserted text
will retain the
same style and
format as the
placeholder text.
NET PROMOTOR SCORE
+ 5
% PROMOTORS - % DETRACTORS
31. Sum up the most important features of your target group.
e.g. age, sex, income, consumer behaviour, etc.
Milleu, living situation, mobility, political orientation, values, interests, etc.
This is a placeholder text.
This text can be replaced with your own
text.
BUYING
MOTIVATION
This is a placeholder text.
This text can be replaced with your own
text.
This is a placeholder text.
This text can be replaced with your own
text.
32. Shortcomings Reasons / Explanations MeasuresNO.
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures
1
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures2
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures3
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures4
Shortcomings of the customer
satisfaction service
Problem description and
reasons
Improvement measures5
Shortcomings of the customer
satisfaction service
Problem description
and reasons
Improvement measures6
33. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Placeholder to add your text.
34.
35. Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
Name the most relevant strenght of the
competitor
Concentrate on the strenghts relevant to
the consumer
36. COMPETITOR 1
( logo )
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
COMPETITOR 2
( logo )
COMPETITOR 3
( logo )
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
What are potential objectives of this competitor
Think of marketing achievements or product
innovations likely to happen in the near future
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
Think of ways for your competitor to reach three
potential goals.
What will be the next step?
37. CRITICAL RESOURCES
( PERFORMANCE
POTENTIAL )
NO. POOR MODERATE
COMPETITOR ONE
TOTAL
Product line x
Research and development
Productivity increase potencial
Sales market ( market share )
Marketing concept
Finance situation
Production
Raw materials and energy
Location
Cost situation differentation
Quality of management
Leading systems
1 2 6543
POOR MODERATE
OWN COMPANY
1 2 6543
POOR MODERATE
COMPETITOR TWO
1 2 6543
1 2
GOOD
10987 P
109876543 1 2
GOOD
10987 P
109876543 2
GOOD
10987 P
1098765431
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
38.
39. Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
Impact on thinking,
acting and planning of
the company and it’s
employees
41. SUPPORTACTIVITIES
MAIN ACTIVITIES
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43. Brand image of
company, separate
product brands
Positioning of
company market
share of provider od
product brands
Capital resources Number of
employees, structure
qualification and
motivation
Location quality Distribution organization Relation to
cooperation and
distribution partner
Number of customers
Credit status
Infrastructure
Business locations
Distribution in target
area
Customer potential
Customer retention
( loyalty vs fluctuation )
44. Research / Development
Know How
Patent
Development status
Marketing concept
Standards
Brands
Technology
Capacity
Productivity
Insert description and notes in key words.
Insert description and notes in key words.
Insert description and notes in key words.
45. Procurement systems
Supplier relationship
Purchasing power
Insert description and notes in key words.
Capital requirements
Investment intensity
Organization
Value chain
Insert description and notes in key words.
Insert description and notes in key words.
47. Environment related tasks
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Economy related tasks
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Society related tasks
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48. PHASE 1
Identify the improvement
PHASE 2
Analyze the process
PHASE 3
Develop the optimal solution
PHASE 4
Implement solution
PHASE 5
Check the implementation of
the solution
PHASE 6
Standardize the solution
PHASE 7
Plan for future
2
3
45
6
7 1
49. Experience, staff, production and
management processes
Patents, copyright, design rights,
trademarks, etc.
Capital, goods, resources, real estate,
production plants, stock, etc.
Insert description and notes in key
words.
Insert description and notes in key
words.
Insert description and notes in key
words.
50. II COMPETENCE GAPS
I COMPETENCE STANDARDS
III STRATEGICALLY RELEVANT KEY
COMPETENCIES
IV COMPETENCE POTENTIAL
EXTERNAL ANALYSIS – VALUE OF EXPERTISE
low high
lowhigh
INTERNALANALYSIS–CUSTOMERVALUE
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Skill
One
Skill
Three
Skill
Two
52. 1 2 3 4
Identification of
companies specific
success factors
Derivation of
evaluation criteria
Weighing of
evaluation criteria (
optional )
Determination of
evaluation scale
Identification of all
participants
Evaluation of criteria
in relation to
competitors
Discussion on extreme
values ( positive /
negative )
Significant strenght
and weaknesses
Creating improvement
suggestions
Catalogue of resulting
measures
53. 1 2 3 4 5
Range of service
Pricing
Image
Market share
Market growth
Sales development
Distribution
Sales network
Complaint management
Advertising
Sensitivity to economic situations
Adherence of schedules
Customer structure
Order processing
Customer service
Market research
Sales representatives
Sales planning
Market cultivation
Customer loyalty
54. SUCCESS FACTOR
EVALUATION
Range of service
Pricing
Image
Market share
Market growth
Sales development
Distribution
Sales network
Complaint management
Advertising
Sensitivity to economic situations
Adherence of schedules
Customer structure
Order processing
Customer service
Market research
Sales representatives
Sales planning
Market cultivation
Customer loyalty
WEIGHING
LOW MEDIUM HIGH
POOR NEUTRAL GOOD
09 9
Insert spheres depending on
characterics
Insert spheres depending on
characterics
8 7 6 5 4 3 2 1 87654321
55. CRITERIA Opportunities Threats
Market situation
Market structure
Market potential / Market volume
Customer structure
Competitor
Environment / frame conditions
Strenght
Weakness
Laws / Taxes
Society
Ecology
Techonological development
Product range
Prices
Organization / Management
Cash flow
Locations
Marketing perfromance
Innovation ability
Financial resources
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
56.
57. Enter your text here.Enter your text here.
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58. Strategic objective for s-b:
Pursuit of new opportunities that
match the company’s strenght.
Strategic objective for w-o:
Strategic objective for s-t: Strategic objective for w-t:
Eliminate weaknesses to exploit new
opportunities.
Strenghts to ward off threats. Defense strategies as targets for
threats.
59. MARKET GROWTH
MARKET QUALITY
Profitability of branch
Tolerance for price policy
ENERGY / ACCOMODATION
Interference of accomodation
Influence on profitability
Technological level
Protectability of know how
Intensity of investments
Intensity / structure of competition
Structure of potential costumer
Entry barriers
Distribution requirements
Variability of competition conditions
Substitution possibilities
Existence of alternatives
ENVIRONMENT SITUATION
Economic dependency
Inflation effects
Dependency on legislation
Dependency on public
Risk of public interference
Pollution of nature
TOTAL 1,0
Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
60. Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
REL. MARKET POSITION
Market share
Size and financial power
REL. R & D POTENTIAL
Status of research
Development vs market position
Growth rate
Profitability
Risk
Market potential
Process efficiency
Cost advantages
Innovation ability
Licence relations
Adaptability
REL. EMPLOYEE QUALIFICATION
Proffesionalism and culture
Innovation climate
TOTAL
REL. PRODUCT POTENTIAL
Potential increase of productivity
Environment friendly production
Delivery conditions
Innovation potential
1,0
Criteria Weigh Coeff. ( 0,0 – 1,0 ) Index
64. Insert company vision
Is the process to reach the vision in
action ?
Which steps have already been
implemented to get it on it’s way?
Insert company vision
Which steps need to be done to
reach vision?
How can steps be implemented?
Insert company vision
Are there any obstacles to overcome?
How can these be circumuented?
Which goals can be deducted from
the companys’ visions and their
status quo ?
How can these goals be reached on
the short term? ( concrete steps and
measures )
Goals and targets
65. TARGET:
Enter your target
text here.
STATUS
Enter your
target text
here.
STATUS
Enter your
target text
here.
STATUS
TARGET: TARGET:
PROJECT PROJECT PROJECT PROJECTPROJECT
TARGET:
Enter your
target text
here.
STATUS
Enter your
target text
here.
STATUS
TARGET:
Enter your
target text
here.
STATUS
TARGET:
67. Close connection to general economic
company objectives
Revenue / profitability
Profit contribution / return – on – investmet ( ROI )
Growth ( revenue / sales / profit )
Rationalizing
Capacities
Security ( risk distribution )
Market position / market share
Connecting to mental processes of
buyer ( purchase behavior )
Customer retention
Customer satisfaction
Name recognition
Attitude ( image / sympathy )
Repurchase rate
Level of distribution
Effects of knowledge
Strenght of purchase intention
68. Retention of the economic and legal independency, increasing
development of flexibility
Increase in sales, improvement of company image
Preparation of contract conclusions
Managing consumer data, raise
purchase interest, increasing
popularity of brand
72. How are the research
objects defined?
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text.
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text.
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text.
What is theoretical
benefit of measure?
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text.
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text.
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text.
Where will the
objects be used?
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text.
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text.
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text.
How frequently is the
survey conducted?
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text.
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text.
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text.
What are the
estimated costs?
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text.
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text.
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text.
How many employees
are surveyed?
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text.
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text.
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text.
73. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
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74. Summarize the results of
the survey
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CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
Summarize the results of
the survey
CATEGORY 1
CATEGORY 2
CATEGORY 3
CATEGORY 4
79. Customer individual market
development
Standardized market
development
Individualisation of customer
relationship
Levelofindividualisationofaproduct
Individualisation degree of
customer relationship
highlow
highlow
Individualisation of product
80. What is the central
orientation of the
marketing strategy
?
Concentration of
companys’ activities on
particularly attractive and
promising market
In which market is the
company active ?
How does the planning
process impact the
management and
employees? Who has to
contribute?
Determination of market
entry time in complience of
the previous development
and production effort
When will the
company become
active on the market ?
81. Product innovations
Product improvement
Product differentiation
Marking
Naming
Service performance
Assortiment planning
Packaging, etc.
Price
Price deduction
Rebates and discounts
Delivery conditions
Payment conditions
...
Media advertisement
Sales promotion
Direct marketing
Public relations
Sponsoring
Fairs
Exibitions
Employee communication
...
Distribution systems
Sales organization
Logistic systems
...
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The text demonstrates
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83. This is a placeholder
text. All phrases can be
replaced with your own
text.
Insert your own text here.
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This is a placeholder
text. All phrases can
be replaced with your
own text.
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phrases can be replaced with your
own text.
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86. Subcategories
of product line
Relatedness of products
within the category
Number of products
in one product line
Line 4
Line 1
Line 2
Line 3
0
5
10 0
5
10
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87. Briefly describe strenghts in relation to
customer satisfaction, competition, etc.
Weaknesses concerning product
quality, range of product line and
development potential.
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88. Characteristic A1 ( opposing A2 )
Product Product
Characteristic B2 ( opposing B1 )
Product
Product
Product
Product
Characteristic A2 ( opposing A1 )
Product Product
Characteristic B1 ( opposing B2 )
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89. SALESANDPROFIT
Development Introduction Growth Maturity Saturation Degeneration Elimination If you don’t want to
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90. Sensory characteristics of the product which could
be used for marketing ( such as smell, colors,
sounds, music, etc. )
Material, product design, jingle, sound, logo, audio
branding, etc.
Pictures or testimonials which can stir up emotions,
memories, desires and wishes of the customer
Active engagement with the product ( direct or
indirect ) for example via social media channels,
blogs, promotions, cultural events, sweeps takes
Marketing actions which invite customer to
interact, move, or use the product in ceratin way
93. Product design Brand in relation to other
brands on the market
Difference in
performance compared
with competitive
offerings
Standarded quality No specials, action prices
or sales
No specials, action prices
or sales
Perception and recognition
of product on market
through advertising
1 2
Packaging
Trademark
3
4
Consistency high quality
5 6 7
94. CORPORATE
DESIGN
APPEARANCE : logos,
fonts, color, layout.
BEHAVIOR FROM
INSIDE TO OUTSIDE: to
employees, customers
and suppliers
CORPORATE
COMMUNICATION
CORPORATE
BEHAVIOR
INTERNAL AND EXTERNAL CORPORATE
COMMUNICATION: press releases, ads,
posters, TV, spots, staff newspaper, customer
magazine, website, banners, company
celebration, trade and show appearance,
packing design
105. DESCRIPTION
Logistic, travel time,
costs, price difference
DESCRIPTION
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here.
DESCRIPTION
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here.
DESCRIPTION
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here.
DESCRIPTION
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here.
106. Locally or online
Respective fees for company
and / or customer
Does the time of order / delivery
coincide with payment ?
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text.
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109. REACHREACH
ABOVE THE LINE
Classical
marketing |
recognizable
for everybody
BELOW THE LINE
Alternative
marketing |
mainly visible
only for
targeted group
Low frequency Medium frequency High frequency
HIGH PRIORITY MEDIUM PRIORITY LOW PRIORITY
TV
PRINT
Event
marketing
Sponsoring
SEO
Online
marketing
Public
Radio
PR
Mobile
marketing
Fairs &
exibitions
Direct
marketing
Product
placement
Cinema
110. Action / measure Medium Scope
TV spot ( example )
TV stations
A, B, C, D
Geographic
& frequency
Targeted group Frequency
Definition
Contacts /
Person
BudgetGRP CPM
240 GRP
Gross rating
point
xx.xx. $ xx.xx. $ - cost
per mile
111. If you want to replace this placeholder you need to click
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Task 1
Task 2
Task 3
Task 4
Task 5
Name / initials
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112. CONTACTS
Frequency of addressing
the target persons
INTENSITY
The number of applied
media ( mediamix )
REPETITION
Frequency and timely intervals of
the contacts.
DOMINANCE
Size, formats, advertising
and spot lenghts
IMPACT
Design of advertising
RANGE
Percentage of the reached
target group
115. Integrationadvantage
Differentiation advantage
highlow
highlow
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116. Your inserted text will
retain the same style
and format as the
placeholder text.
PRODUCTION DISTRIBUTION RETAIL CUSTOMER
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This is a placeholder
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MANUFACTURER WHOLESALER RETAILER CUSTOMER
117.
118. EXPENCE ITEM Product 1 TOTAL
Public relation
Product 2 Product 3 Product 4
Advertisement
Cost of supplies
OVERALL EXPENDITURE
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $
xx $ xx $ xx $ xx $ xx $
119. TASK TIMENO.
Description / Title XX days1.
2.
3.
4.
5.
6.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Description / Title XX days
Description / Title XX days
Description / Title XX days
Description / Title XX days
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120. TASK A TASK C
TASK B
TASK F
TASK 3
TASK D
TASK 3
TASK 3
TASK 6
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