SaMPL Lab is a cultural and creative living lab located in Padova, Italy that is dedicated to research and activities involving ICT, creativity, cultural heritage, arts, and music production. It is a multidisciplinary collaboration focused on creative economy and cultural heritage. SaMPL Lab partners with universities, research centers, and companies on projects involving multimedia content processing, virtual reality, and interactive cultural heritage applications. It also organizes public events and workshops to engage users and citizens.