The document discusses several films that have been remade, comparing the original and remake versions. It analyzes REC and Quarantine, noting that while Quarantine had a bigger budget and box office, REC was considered the better film. It also examines remakes of Karate Kid and War of the Worlds, pointing out that the remakes had much larger budgets, box office returns, and use of modern technology and locations, but the originals are often still preferred and considered classics. Vertical integration and using synergy between related products is discussed as a business strategy used in remakes to maximize profits.

1. Same Film Different Time and Place
There have been many remakes with films especially with the horror genre are most films look old
and are not as effective as what they could be as for A nightmare on elm street the original film was
remade with more special effects to seem more scary and give the viewer
something more to enjoy using the original story line as a base for the new
film. I will be looking at the film REC and Quarantine as REC was a Spanish film
made for a Spanish audience and was distributed by Filmax a small
independent Spanish company that have become quite big off the film and it
was remade for a western audience by America as Quarantine which sold as
much as REC in comparison but wasn’t the better film as REC cost 1.5M euro to
make and it made 31M in the box office were as Quarantine cost 12M to make
and only made 41M and in my opinion REC was the better film.
Vertical integration is when a company is responsible for the production and
the distribution. For example sony has screen gems and they are responsible
for the distribution and production and also they brought out REC and
Quarantine at the same time so they used synergy as they are a vertical
integrated company. They distributed it in the western world alongside rec to double their money as
quarantine was distributed to the cinema and REC come out on DVD. Screen gems bought the rights
to REC to bring it out at the same time as Quarantine to use synergy to maximise their profits.
Rec used stars that were big in Spain and who actually did
documentaries and this was useful as the acting came fluently and
then they added a horror feeling to the film. This film was made
for a Spanish audience so they didn’t have to use stars that were
recognised around the world as with the remake Quarantine it
had to appeal to a different and bigger audience with the western
world such as America and the Uk. This was done by using
different actors that were American and were not too big so it
saved the production money but they were upcoming actors so it
did make the film seem more appealing to the western world. I
thought that finding the an actor that looked like the main
character in Rec was a good decision as it made the two films
more similar and it also added to the synergy aspect as it made
the two films more similar and would make the audience a new
view on cinema and but will recognise the main character.
The technology in Quarantine is better as they had a Hollywood
budget rather than only a million Euros in Rec, this included better recording equipment so the
visual aspect of the film was better quality and so was the sound but i think for a film of this category
the lesser footage made the film more realistic and more scary as it had a better effect on me with
the shaky camera. Also they had more money to spend on makeup and design witch i thought was
better as the infected has more of an effect but you can’t beat the classic with fake blood and abit of
eye liner this was done in a way to make the film seem more realistic and was the more successful

2. film as it made more in terms of how much they spent to how much they made. In my opinion the
lack of technology in Rec made Rec the better film as it had more of a horror feel to the film.
The trends for this hybrid genre are important as it connects a reality television show into a horror
genre. This makes the whole film more exciting as the Director is an Auteur as this movie had never
really been produced with this amount of quality for Rec. This makes Rec a new classic. Also the film
was filmed like a first person shooter so it links into the gaming genre as the footage looks like it
would do in a game. The demand for point of view film after Rec skyrocketed with Cloverfield and
also Quenrtine. Also before Rec there was the Blare witch project but REC professionally brought the
genre a success.
Karate kid is also another film that has been re made and was a success at the box office. The first
film that was realised is 1984 made $90,815,558, and this was in
1984 so the amount it made was over expected. The film was also
nominated for an Oscar. Whereas the re make of the karate kid that
was released in 2010 made $178,591,618 but wasn’t nominated for
anything. The different between these films are the quality and the
story and the actors. It still has the base of the story such as a kid is
bullied and then learns karate to combat that problem and then
learns there is more to fighting than karate.
They re made this film to bring the whole karate kid series to a new
audience also they can bring out new toys and action figures and
posters and all merchandise and this is the company that made the
2010 karate kid are using synergy as they are producing a new
marked to go with the film for example a video game to go along
with the with the film but then the film company will sell them rights
to the game. Also they can bring out the 1984 Karate kid on re release DVD and a box set of them
together to boost sales. This is done so the company can make more money and through marketing
they make millions from an idea.
The Karate kid 2010 uses stars that are big in Hollywood rather than in the old one they uses no as
well known and were famous through the film. The 2010 karate kid
uses Will Smiths son who has inherited his name through his dad and
is already a Hollywood star. Jackie Chan was also used in this film as
he is a big star in Asia so it opens a doorway to a whole different
audience who can watch and enjoy the film and then also see actors
they recognise. This makes the re make more of a successful film as
it has a wide audience. I think that the original is a better made film
as you can tell the difference in the acting compared to the modern
acting. You also get more of an original feel from the movie as with
the film quality. The reason they used Hollywood actors was just to
make more money, as if you see an actor you like then you are more
than likely going to see the film that you recognise the stars rather
than a film that you wouldn’t as you expect a professional standard

3. from them.
The technology in the modern karate kid is so much more advance than the 1984 version although
all the karate is done by Jaden Smith who practiced for the film and also went to karate classes and
learned gymnastics from Damien Walters as Will Smith saw his videos on Youtube and asked him to
teach his son for the Karate kid film. Also Jaden put 110% in learning karate as he managed to do the
splits and as a report says “After his first lesion he had tears in his eyes and it broke Will Smiths heart
but as they finished Jaden was excited to do it again” this shows the dedication that was put into
making this film a success. The film was very advance in teams of filming as it had high quality
cameras to film the whole film and then has a Hollywood budget to reinforce that. They had $40
million dollars to spend on the film and with that the produced a Hollywood blockbuster that made
$359M.
Karate kid 1984quality Karate kid 2010 quality
As you can see from the pictures the modern karate kid has a better quality camera and is also
filmed in more exotic locations. As the modern karate kid was filmed in China and this gave them
more to film as they could film in the old temples and film with karate masters which gives the film
much more of a feel to it. This makes the Karate kid 2010 more appealing with the exotic locations
and the famous actors. It looks more of a better quality film and this is the reason films are re made
as it gives an old classic a new burst of life. You can’t improve on the old karate kid because it is a
classic and is recognised all over the world but with this fresh burst of life for this film it gives the
world a whole new idea on the film and also gives a new generation the old film.
Another remake was war of the worlds as the first one that came out was first radioed and as an
interesting face it was heard as a news report in a depressing story a man killed himself and his
family because he genuinely thought that there were aliens. The first war of the world’s film that
was released was corny and it looked fake but at the time it was ground breaking with the first
stages of CGI and it made a massive impact on how people looked on extra terrestrials. The film had
$2,000,000 as its budget and in that they used CGI and special effect to make the film look more

4. realistic the film made a fortune of the fact of
people wanting to see it and also the synergy
with toys and people wanted to read the book
also made the film a lot more money.
The remake of war of the worlds was massive it
has amazing special effects such as a train flying
past on fire as well as the massive alien ships.
The CGI in this film didn’t look corny and it had a
massive budget spent on it. It had $132,000,000 spent on it and world wide it made $588,929,061
this shows how much of a successful film it was as it more than doubled the budget. This shows that
with the synergy of the film how it brought out the old on DVD and with the sales of the new one
and the book it made so much more revenue. I think that remakes such as this bring a whole new
audience to a film and brings back the old one for a new generation but on the downside it will
never be as good as the original and shall always be second best. The film companies have the right
idea by remaking films to bring in whole new revenue that makes them millions of dollars.