This 3 sentence summary provides the key points from the script for a pitch on promoting hand washing: The script introduces the importance of hand washing in hospitals to prevent the spread of infections and "super bugs" that can potentially kill patients. The proposed idea is to create an eye-catching video with a cartoon effect and 3D animated hands to educate the public about hand washing in an engaging way that catches people's attention. The goal is to not only raise awareness but also potentially save lives by encouraging better hand hygiene.

1. Script for pitch
Hello (shake hands with NHS client), if we was in a hospital right now and I hadn’t washed my hands i
could have been spreading bugs and infections, This is why this brief is very important to me as i
think that without washing your hands then a hospital can be a dangerous place and the spread of
bugs such as the super bug has the potential to kill. This is why this is important to me, if i can
persuade people to clean their hands then my work is not just catching the attention of the public, it
also has the potential to save lives.
My idea is simple, i will show hand washing to the public but with a difference i shall make this
interesting to a younger age by colour grading the video so it has a cartoon effect that is very eye
catching and will catch the attention of the viewer.
Then there is the second part of the video in which i shall be animating a camera around a 3D pair of
hands, this shall be the starter of the main video as it shall have a camera moving round the hands
and the hands will slowly start turning red and will have key words showing up.
I think that this shall be very eye catching and will catch the audience’s attention and potentially
save lives and keep people healthy.
Any questions?