The document discusses the structure of the travel and tourism industry. It describes the key players as suppliers, intermediaries, and customers/consumers. It explains that suppliers provide transportation, accommodation, hospitality and other tourism services. Intermediaries connect suppliers and consumers and help facilitate transactions. Tour operators purchase services in bulk from suppliers and combine them into packages, which they sell directly or through travel retailers. The document outlines different types of tour operators and intermediaries. It also discusses regulations around travel packages, linked travel arrangements, and single travel services.
Travel Industry Structure and Legislation (overview)Éva Garán
The document discusses the travel industry, including its structure, legislation, distribution channels, and key players. It provides definitions for important terms like travel packages, linked travel arrangements, tour operators, and travel retailers. It also summarizes Hungarian regulations for travel businesses, including requirements for establishing different types of companies, qualifications for employees, financial guarantees, and the registration process.
This document summarizes Hungarian legal regulations regarding travel contracts and package travel. It outlines key elements that must be included in travel contracts such as pre-contractual information about the parties, financial protection, travel package details, and contractual terms. Regulations addressed include allowable contract and price changes, payment terms, minimum participation requirements, and conditions for termination by customers or organizers. The purpose is to standardize information provided to customers and terms of the contractual relationship in the travel industry.
A travel agency acts as an intermediary between customers and tourism suppliers like airlines and hotels. They research and design travel packages, book reservations, and handle documentation and payments on behalf of customers in exchange for commissions from suppliers. Travel agencies may focus on either business or leisure travel, and some specialize in selling packages from tour operators abroad.
A travel agency acts as an intermediary between customers and suppliers of travel services like airlines and hotels. They sell travel products and services on behalf of suppliers and make a profit from the difference between the discounted price they receive and the advertised price customers pay. Travel agencies have departments for marketing, reservations, documentation, and more. Tour operators design and sell packaged travel products directly to customers or through travel agencies.
Tour operators play a central role in the tourism industry by creating and marketing inclusive tour packages that combine various travel services such as transportation, accommodation, activities, and sightseeing. They contract with suppliers to create these packages, which they sell to consumers at an all-inclusive price. Developing tour packages requires identifying customer needs, researching destinations and attractions, and coordinating various travel components and services. Tour operators must also comply with domestic and international regulations regarding package travel.
A lecture on Intermediaries and their role in the tourism industry for the subject Principles of Tourism II for the students enrolled in the College of International Tourism and Hospitality Management of the Lyceum of the Philippine - Cavite campus.
Tour operation involves organizing package tours that combine various travel components like transportation, accommodation, meals, and activities. There are several factors that influence tour operators' pricing. Tour operators have limited flexibility to set prices as most costs are set by suppliers. They aim to keep prices low through efficient negotiations and restraining profit margins. Other factors that affect pricing include demand patterns, production costs, competitors' prices, and the prices of other packages offered. Tour operators must determine the right price that is affordable to target customers and competitive in the market while maximizing profits across their product lines.
Travel Industry Structure and Legislation (overview)Éva Garán
The document discusses the travel industry, including its structure, legislation, distribution channels, and key players. It provides definitions for important terms like travel packages, linked travel arrangements, tour operators, and travel retailers. It also summarizes Hungarian regulations for travel businesses, including requirements for establishing different types of companies, qualifications for employees, financial guarantees, and the registration process.
This document summarizes Hungarian legal regulations regarding travel contracts and package travel. It outlines key elements that must be included in travel contracts such as pre-contractual information about the parties, financial protection, travel package details, and contractual terms. Regulations addressed include allowable contract and price changes, payment terms, minimum participation requirements, and conditions for termination by customers or organizers. The purpose is to standardize information provided to customers and terms of the contractual relationship in the travel industry.
A travel agency acts as an intermediary between customers and tourism suppliers like airlines and hotels. They research and design travel packages, book reservations, and handle documentation and payments on behalf of customers in exchange for commissions from suppliers. Travel agencies may focus on either business or leisure travel, and some specialize in selling packages from tour operators abroad.
A travel agency acts as an intermediary between customers and suppliers of travel services like airlines and hotels. They sell travel products and services on behalf of suppliers and make a profit from the difference between the discounted price they receive and the advertised price customers pay. Travel agencies have departments for marketing, reservations, documentation, and more. Tour operators design and sell packaged travel products directly to customers or through travel agencies.
Tour operators play a central role in the tourism industry by creating and marketing inclusive tour packages that combine various travel services such as transportation, accommodation, activities, and sightseeing. They contract with suppliers to create these packages, which they sell to consumers at an all-inclusive price. Developing tour packages requires identifying customer needs, researching destinations and attractions, and coordinating various travel components and services. Tour operators must also comply with domestic and international regulations regarding package travel.
A lecture on Intermediaries and their role in the tourism industry for the subject Principles of Tourism II for the students enrolled in the College of International Tourism and Hospitality Management of the Lyceum of the Philippine - Cavite campus.
Tour operation involves organizing package tours that combine various travel components like transportation, accommodation, meals, and activities. There are several factors that influence tour operators' pricing. Tour operators have limited flexibility to set prices as most costs are set by suppliers. They aim to keep prices low through efficient negotiations and restraining profit margins. Other factors that affect pricing include demand patterns, production costs, competitors' prices, and the prices of other packages offered. Tour operators must determine the right price that is affordable to target customers and competitive in the market while maximizing profits across their product lines.
Tour Mappers Presented by The Greater Portland Convention and Visitors BureauMeetinMaine
TourMappers is a Boston-based receptive tour operator established in 1986 that contracts properties, attractions, and transportation to market and sell U.S. travel products and services to international markets like the UK, Europe, Australia, and New Zealand. Working with receptive operators provides advantages for international tour operators by offering one-stop shopping for booking hotels, activities, and services, and benefits properties and vendors by providing global exposure and increased bookings and revenue.
A tour operator is defined as a person or business that makes arrangements for travel services, including carriage of tourists and their luggage, lodging, transportation, entertainment, sightseeing excursions, or guide services. Tour operators design, develop, market, and operate trips, selling packages through travel agents, corporations, non-profits, or directly to consumers. They interact with sponsors by developing itineraries, marketing trips, and handling administrative tasks like reservations and payments.
TOUR OPERATOR & TYPES OF TOUR OPERATOR .pptxkittustudy7
A tour operator is a business that plans and operates tours for customers. They are responsible for booking travel and accommodations, planning activities and itineraries, and ensuring customer safety and tour success. There are different types of tour operators based on their target markets, geographical areas served, and business models, including mass market, specialist, outbound, inbound, domestic, direct sell, retail, and wholesale operators. Tour operators must be well-organized, network well, use technology, be knowledgeable about destinations, and have friendly, enthusiastic attitudes. They rely on reference materials like maps, calendars, brochures, souvenirs, and promotion materials at different stages of organizing a tour.
Marketing ,Promotions & Sales in Travel AgencyMonte Christo
This document discusses marketing, promotions, and sales for travel agencies. It begins by outlining learning objectives related to understanding marketing concepts like the marketing mix and its components. It then discusses various marketing activities and tools used in the tourism industry, including advertising through different media channels. The marketing mix of product, price, place, and promotions is explained. Promotions are described as the link between marketing and sales.
The document provides information on travel agencies, tour operators, and the tourism industry in the Philippines. It discusses the key roles and functions of travel agencies and tour operators, how they differ, and the services they provide. It also outlines the steps to set up a travel agency, including the requirements for sole proprietorships, partnerships, and corporations. The summary discusses the main types of travel documents, tours, and reasons why people utilize tour operators and travel agencies.
Tour operators organize and package different elements of the tourism experience like transportation, accommodation, food, and other services into inclusive package tours. They purchase these elements in bulk from suppliers at discounts and then sell the packaged tours through travel agents or directly to customers. The main types of tour operators are mass market operators that sell high volumes of package tours, specialist operators that focus on specific destinations or types of tours, domestic operators that offer tours within a country, and inbound operators that organize tours for international visitors to a country. Tour operators traditionally relied on printed brochures distributed through travel agents to market and sell their package tours, but now also use websites and online marketing.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote Indonesia as a travel destination and strengthen the tourism industry.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote tourism in Indonesia and encourage growth in the tourism industry.
The document discusses different types of distribution channels used in the travel industry, including one-level, two-level, and three-level channels. It also describes key participants in the industry like travel agents, tour operators, consolidators, and specialty channelers. Travel agents act as intermediaries between suppliers and customers, while tour operators purchase and package various travel components together for sale.
The document discusses the relationship between hospitality, travel, and tourism. It notes that while travel encompasses all movement of people, tourism specifically refers to travels involving visiting attractions and enjoying hospitality services. The industries are interdependent, with attractions, accommodations, transportation, and other services relying on each other. Tour packages combine multiple components for convenience. Frequent flyer and guest programs incentivize return visits. The document also outlines different types of travel intermediaries and how they distribute travel products and services.
Business of Inbound tour operators at a glanceDoanh Tưng Tửng
This document provides an overview of the structure of the international travel industry. It defines key terms like inbound/outbound operators and discusses the different types of travel operations including travel agencies, tour operators, ground operators, and local service providers. The main types of operations are described in terms of their target markets, the products and services they offer, and their typical distribution channels. Understanding the structure of the industry and roles of different players is important for tour operators to make strategic business decisions.
Travel agents can be either retail agents who sell directly to customers, or wholesale agents who sell to other agencies. They organize travel by assembling different components like accommodation, transportation, and activities. Full service agencies handle all types of travel while specialized agencies focus on certain interests or business travelers. Online travel agents allow customers to book travel online. The key functions of travel agencies are providing information, planning itineraries, making reservations and payments, and coordinating with suppliers.
Tour Operation - Planning and DevelopmentÉva Garán
The document discusses the process of tour operation, including planning and preparation of package tours. It describes researching market trends, destinations, competitors and internal performance to identify target markets and develop product plans. Draft itineraries are created outlining destinations, transportation, accommodations, meals and activities. Volume is planned by package type, market and destination. The goal is to select attractive destinations, provide value to customers and generate profit.
This document discusses travel agencies and tour operators. It defines travel agencies as firms that sell travel services like tours, transportation, accommodation, and sightseeing to customers. Tour operators are wholesalers that assemble travel package components and design tours. The key differences are that tour operators are responsible for providing the actual vacation services while travel agencies sell packages from various tour operators to clients. Both play important roles in the tourism industry by distributing tourism services and providing customer assistance.
The travel services sector involves a complex network of different organizations including travel agencies, online travel agencies, tour operators, and destination marketing organizations. Travel agencies act as intermediaries between travelers and suppliers while online travel agencies allow travelers to independently plan components of their trip online. Tour operators package and sell entire trips by working with different suppliers to offer trips at better rates than individual components. Destination marketing organizations promote and market specific destinations to travelers.
A tour operator assembles travel packages by contacting suppliers of transportation, accommodations, and other services. There are four main types of tour operators: local operators service domestic destinations within the area they are based; domestic operators service destinations nationwide; inbound operators service foreign visitors to the Philippines; outbound operators arrange travel for Filipinos abroad. Assembling quality packages, meeting travelers' needs, and delivering secured itineraries are the main functions of a tour operator.
The document discusses the Philippine tourism industry and the roles of travel agencies and tour operators. It notes that tourism is a key contributor to the Philippine economy. It then provides details on the functions of travel agencies, including providing travel information and arrangements, processing documentation, and assisting with refunds or cancellations. The document also distinguishes between tour operators and travel agencies, and outlines the typical organizational structure and responsibilities of travel agency departments.
Buymytrip is a platform that connects tourists with local tour guides in India. The platform aims to offer personalized tours led by knowledgeable local guides at affordable prices. This allows tourists to experience destinations like locals and supports local economies by providing income opportunities for entrepreneurial guides. Buymytrip handles marketing, bookings and payments, taking a 25% commission from tour prices set by guides. The founders aim to expand the platform globally and onboard 2000 guides and 200,000 tourists by 2019.
HanaTour is the largest travel agency in Korea operating 23 overseas branches and 33 domestic offices. They provide a publisher program for partners to promote their destinations through HanaTour's extensive B2B and B2C sales channels. This includes educating HanaTour's network of over 7,500 retail agents, TV home shopping promotions, co-op advertising, and featuring partners on HanaTour's website and mobile apps which receive millions of users each year. The program aims to maximize partners' sales increases and achieve economies of scale through HanaTour's leading position in the Korean tourism industry.
This document provides an overview of key factors for success in the tourism industry. It discusses 10 areas that tourism operators must develop skills in: 1) Planning, 2) Research, 3) Customer Service, 4) Finding a Competitive Edge, 5) Financial Management, 6) Understanding Seasonal Demand, 7) Networking, 8) Pricing, 9) Distribution and Marketing, and 10) Product Development. For each area, it provides details on strategies and considerations for tourism businesses. The overall message is that properly managing all 10 areas is essential for achieving success in the highly competitive tourism industry.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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TourMappers is a Boston-based receptive tour operator established in 1986 that contracts properties, attractions, and transportation to market and sell U.S. travel products and services to international markets like the UK, Europe, Australia, and New Zealand. Working with receptive operators provides advantages for international tour operators by offering one-stop shopping for booking hotels, activities, and services, and benefits properties and vendors by providing global exposure and increased bookings and revenue.
A tour operator is defined as a person or business that makes arrangements for travel services, including carriage of tourists and their luggage, lodging, transportation, entertainment, sightseeing excursions, or guide services. Tour operators design, develop, market, and operate trips, selling packages through travel agents, corporations, non-profits, or directly to consumers. They interact with sponsors by developing itineraries, marketing trips, and handling administrative tasks like reservations and payments.
TOUR OPERATOR & TYPES OF TOUR OPERATOR .pptxkittustudy7
A tour operator is a business that plans and operates tours for customers. They are responsible for booking travel and accommodations, planning activities and itineraries, and ensuring customer safety and tour success. There are different types of tour operators based on their target markets, geographical areas served, and business models, including mass market, specialist, outbound, inbound, domestic, direct sell, retail, and wholesale operators. Tour operators must be well-organized, network well, use technology, be knowledgeable about destinations, and have friendly, enthusiastic attitudes. They rely on reference materials like maps, calendars, brochures, souvenirs, and promotion materials at different stages of organizing a tour.
Marketing ,Promotions & Sales in Travel AgencyMonte Christo
This document discusses marketing, promotions, and sales for travel agencies. It begins by outlining learning objectives related to understanding marketing concepts like the marketing mix and its components. It then discusses various marketing activities and tools used in the tourism industry, including advertising through different media channels. The marketing mix of product, price, place, and promotions is explained. Promotions are described as the link between marketing and sales.
The document provides information on travel agencies, tour operators, and the tourism industry in the Philippines. It discusses the key roles and functions of travel agencies and tour operators, how they differ, and the services they provide. It also outlines the steps to set up a travel agency, including the requirements for sole proprietorships, partnerships, and corporations. The summary discusses the main types of travel documents, tours, and reasons why people utilize tour operators and travel agencies.
Tour operators organize and package different elements of the tourism experience like transportation, accommodation, food, and other services into inclusive package tours. They purchase these elements in bulk from suppliers at discounts and then sell the packaged tours through travel agents or directly to customers. The main types of tour operators are mass market operators that sell high volumes of package tours, specialist operators that focus on specific destinations or types of tours, domestic operators that offer tours within a country, and inbound operators that organize tours for international visitors to a country. Tour operators traditionally relied on printed brochures distributed through travel agents to market and sell their package tours, but now also use websites and online marketing.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote Indonesia as a travel destination and strengthen the tourism industry.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote tourism in Indonesia and encourage growth in the tourism industry.
The document discusses different types of distribution channels used in the travel industry, including one-level, two-level, and three-level channels. It also describes key participants in the industry like travel agents, tour operators, consolidators, and specialty channelers. Travel agents act as intermediaries between suppliers and customers, while tour operators purchase and package various travel components together for sale.
The document discusses the relationship between hospitality, travel, and tourism. It notes that while travel encompasses all movement of people, tourism specifically refers to travels involving visiting attractions and enjoying hospitality services. The industries are interdependent, with attractions, accommodations, transportation, and other services relying on each other. Tour packages combine multiple components for convenience. Frequent flyer and guest programs incentivize return visits. The document also outlines different types of travel intermediaries and how they distribute travel products and services.
Business of Inbound tour operators at a glanceDoanh Tưng Tửng
This document provides an overview of the structure of the international travel industry. It defines key terms like inbound/outbound operators and discusses the different types of travel operations including travel agencies, tour operators, ground operators, and local service providers. The main types of operations are described in terms of their target markets, the products and services they offer, and their typical distribution channels. Understanding the structure of the industry and roles of different players is important for tour operators to make strategic business decisions.
Travel agents can be either retail agents who sell directly to customers, or wholesale agents who sell to other agencies. They organize travel by assembling different components like accommodation, transportation, and activities. Full service agencies handle all types of travel while specialized agencies focus on certain interests or business travelers. Online travel agents allow customers to book travel online. The key functions of travel agencies are providing information, planning itineraries, making reservations and payments, and coordinating with suppliers.
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The document discusses the process of tour operation, including planning and preparation of package tours. It describes researching market trends, destinations, competitors and internal performance to identify target markets and develop product plans. Draft itineraries are created outlining destinations, transportation, accommodations, meals and activities. Volume is planned by package type, market and destination. The goal is to select attractive destinations, provide value to customers and generate profit.
This document discusses travel agencies and tour operators. It defines travel agencies as firms that sell travel services like tours, transportation, accommodation, and sightseeing to customers. Tour operators are wholesalers that assemble travel package components and design tours. The key differences are that tour operators are responsible for providing the actual vacation services while travel agencies sell packages from various tour operators to clients. Both play important roles in the tourism industry by distributing tourism services and providing customer assistance.
The travel services sector involves a complex network of different organizations including travel agencies, online travel agencies, tour operators, and destination marketing organizations. Travel agencies act as intermediaries between travelers and suppliers while online travel agencies allow travelers to independently plan components of their trip online. Tour operators package and sell entire trips by working with different suppliers to offer trips at better rates than individual components. Destination marketing organizations promote and market specific destinations to travelers.
A tour operator assembles travel packages by contacting suppliers of transportation, accommodations, and other services. There are four main types of tour operators: local operators service domestic destinations within the area they are based; domestic operators service destinations nationwide; inbound operators service foreign visitors to the Philippines; outbound operators arrange travel for Filipinos abroad. Assembling quality packages, meeting travelers' needs, and delivering secured itineraries are the main functions of a tour operator.
The document discusses the Philippine tourism industry and the roles of travel agencies and tour operators. It notes that tourism is a key contributor to the Philippine economy. It then provides details on the functions of travel agencies, including providing travel information and arrangements, processing documentation, and assisting with refunds or cancellations. The document also distinguishes between tour operators and travel agencies, and outlines the typical organizational structure and responsibilities of travel agency departments.
Buymytrip is a platform that connects tourists with local tour guides in India. The platform aims to offer personalized tours led by knowledgeable local guides at affordable prices. This allows tourists to experience destinations like locals and supports local economies by providing income opportunities for entrepreneurial guides. Buymytrip handles marketing, bookings and payments, taking a 25% commission from tour prices set by guides. The founders aim to expand the platform globally and onboard 2000 guides and 200,000 tourists by 2019.
HanaTour is the largest travel agency in Korea operating 23 overseas branches and 33 domestic offices. They provide a publisher program for partners to promote their destinations through HanaTour's extensive B2B and B2C sales channels. This includes educating HanaTour's network of over 7,500 retail agents, TV home shopping promotions, co-op advertising, and featuring partners on HanaTour's website and mobile apps which receive millions of users each year. The program aims to maximize partners' sales increases and achieve economies of scale through HanaTour's leading position in the Korean tourism industry.
This document provides an overview of key factors for success in the tourism industry. It discusses 10 areas that tourism operators must develop skills in: 1) Planning, 2) Research, 3) Customer Service, 4) Finding a Competitive Edge, 5) Financial Management, 6) Understanding Seasonal Demand, 7) Networking, 8) Pricing, 9) Distribution and Marketing, and 10) Product Development. For each area, it provides details on strategies and considerations for tourism businesses. The overall message is that properly managing all 10 areas is essential for achieving success in the highly competitive tourism industry.
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7. Suppliers (Supply side)
• Everybody who can offer and sell
something to the visitors:
• the travel and tourism industry:
• transportation;
• accommodation;
• hospitality;
• cultural service providers;
• …
Garán, 2019
8. Intermediaries
• Called connected industry in some
literature.
• The individuals and companies who create
the link between the suppliers and the
consumers.
• Their main tasks are:
• to bring buyers and sellers in the field
together;
• to reduce transaction costs and
supply/ownership costs between
buyers and sellers instead of
completely eliminating an intermediary
(such as a distributor).
Garán, 2019
9. Customers/consumers
(Demand side)
• Leisure travellers:
• group or individual individual
travellers.
• Business travellers:
• Regular (!) business travellers:
• individual travellers.
• MICE travellers:
• tour operators usually deal with
incentives for MICE
Garán, 2019
11. 1. Tour Operators an their roles in the
distribution
• They purchase services from suppliers in andvance . (They invest into the product)
• Combine these services and create new products = package
• Store and sell or offer packages for sale, either directly or through another trader.
• Because of volume buying they are able to discuss for discount:
• they pass cost savings to consumers.
• They ensure financial security to supplier.
• They satisfy wide variety of needs.
Garán, 2019
12. Tour Operators might
be
• Mass market tour operators:
• arrange travel for the majority of
holidaymakers travelling on inclusive
tours;
• can sell holidays/trips on lower price
because they buy services in big volume
(in bulk) from the suppliers;
• produce holiday packages /trips usually
to well-known and highly developed
resorts;
• their packages are standardised and
rigidly packaged;
• their packages are usually holiday
packages that are consumed „en
masse”;
• use their purchasing power.
Garán, 2019
13. Tour Operators might
be … cont
• Specialist tour operators:
• deal with niche products and markets;
• might focus on a particular activity, on
travelling to a geographic area or on
certain type of holiday maker;
• prefer regular flights to charter flights;
• try to keep the groups small;
• do not (?) compete with price;
• market their products to individuals
with different needs, incomes;
• take the local culture, local life,
environment into account.
Garán, 2019
14. 2. Travel Retailers
• Sell or offer for sale travel services combined by an organiser and sign contracts
on behalf of the organiser
• They act as agent
• They maintain a delicate balance between serving the client and promoting the
interest of the principal he/she represents. How?
• Providing convenient location
• Acting as counselor
• Being sales representative
Garán, 2019
15. Travel retailing and retailers will be discussed in this subject in details
Garán, 2019
17. Travel and
Tourism Industry
Regulation in the
European Union
• DIRECTIVE (EU) 2015/2302 OF THE EUROPEAN
PARLIAMENT AND OF THE COUNCIL
of 25 November 2015 on
Package Travel and Linked Travel
Arrangements,
Garán, 2019
18. Regulations in
the industry in
Hungary
2005 CLXIV Trade Act.
213/1996. Gov. Decree on Tour Operation and Travel
Retailing – amended by the 473/2017.
472/2017 Gov. Decree on Travel contract related to
travel services, with special attention on travel packages
and linked travel arrangements.
Garán, 2019
19. • The crucial point of the regulations: what
is sold or offered to the travellers?
• The type of the product sold/offered
determines:
• the legal requirements of setting up
and running a business in the travel
industry;
• the liabilities of the players in the
transactions;
• the legal aspects of the producer and
seller and buyer.
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20. • Types of the products in
tourism.
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21. Travel package
• Covers all sales which include two or more different types of travel
services for the same trip/holiday which are booked under a single
contract with one supplier.
• It also includes sales where services are booked with different suppliers
under separate contracts as long as one of the following conditions is
met:
• The travel services are bought at a single point of sale (shop, call
centre or website) where the customer selects the services before
agreeing to pay, i.e. before he/she concludes the first contract.
• The services were sold at an inclusive price.
• The services were advertised/sold as a "package" or under a
similar term.
• Customers are entitled to choose from a selection of travel services,
for example a travel gift-box.
• A combination of one travel service such as accommodation and
another tourist service (guided tour or admission to a concert) can
only be classed as package travel if the additional service accounts
for 25% or more of the overall value of the trip, or is an essential
feature of the trip.
Garán, 2019
22. Note!
• There are services that can never be considered as travel service:
• accommodation for residential purposes;
• financial services (insurance);
• services which are intrinsically part of another travel service (transfers,
luggage transport, meal privided as part of accommodation access to the
hotel facilities, overnight on transportation facilities);
• everything what represents less than 25 % of the value of the combination.
Garán, 2019
23. Linked travel arrangements (LTAs)
• Are travel services that are bought from different traders in
separate contracts but are linked. They are classed as linked
when one trader facilitates the booking of the subsequent
service(s), and they are purchased for the purpose of the same
trip or holiday.
• Linked travel arrangements only apply if the combination of
travel services do not constitute a package and a supplier
facilitates the:
• booking on the basis of a single visit or contact with his/her
point of sale, e.g. during one visit to a travel agent,
or
• second booking, which is made in a targeted manner and
the conclusion of a contract for the second travel service
from another supplier is made within 24 hours of the
confirmation of the booking of the first travel service
Garán, 2019
24. Click-through packages
• Online bookings (flight, accommodation etc.) made by a
customer at different points of sale - are also classed as
'packages', as long as the first service provider transmits
the customer's name, email address and payment details
to the second provider and the second contract is
concluded within 24 hours of the first contract.
• If there is no transfer of the customer's details between
the suppliers, these bookings are considered as linked
travel arrangements (LTAs).
Garán, 2019
25. Solo items (single travel
services)
• when travellers buy, and pay, and contracts for services
separately .
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26. Trade Act (2005 CLXIV)
defines the type of activities and
businesses
• Tour operation (equal to the organiser
in the EU Directive)
• means the business activities of a
trader who combines and sells or
offers travel services (packages,
linked travel arrangements – see
472/2017),
• either directly or
• through another trader or
• together with another trader,
or
• the trader who transmits the
traveller's data to another
trader.
Garán, 2019
27. Trade Act (2005 CLXIV)
defines the type of activities
and the businesses – cont’
• Travel retailing:
• means the business activities of a
trader other than the organiser who
sells or offers for sale travel services
combined by an organiser and
signes contracts on behalf of the
organiser
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28. Trade Act (2005 CLXIV)
defines the type of activities
and the businesses – cont
• Trading activities facilitating linked
travel arrangement:
• are the activities of a trader who
offers and sell travel services due to
the 472/2017 Gov. Decree and these
activities result the sales of LTA.
Garán, 2019
29. 213/1996 Gov. Decree
on Tour Operation and Travel
Retailing
• This Decree applies to everybody who
• deals with tour operation,
• travel retailing and
• facilitates linked travel
arrangements
in the territory of Hungary.
Garán, 2019
30. 213/1996 Gov. Decree
onTour Operation and Travel
Retailing – cont’
• BUT 213/1996. Gov. Decree does not apply to:
• packages and linked travel arrangements
covering a period of less than 24 hours
unless overnight accommodation is
included;
• packages offered, and linked travel
arrangements facilitated, occasionally and
on a not-for-profit basis and only to a
limited group of travellers;
• packages and linked travel arrangements
purchased on the basis of a frame
agreement for business travel services
between a trader and another natural or
legal person who is acting for purposes
relating to his trade, business, craft or
profession.
Garán, 2019
32. Terms and definitions
• Inbound, Outbound and Domestic
• Long haul - Short haul
• Short haul: travellers coming or
going from/to a nearby area.
(Usually, if the traveler’s
destination is further away
than one day’s driving
distance, they are considered
to be long haul)
• Package travel, Group travel,
Independent travelers (FIT)
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35. One of the riskiest
businesses
The reasons
• Different currencies used
• Purchase and sales on different
currencies – there is long period of
time between purchase and sales
• Affects of external factors
• Changes in the demand
• Political changes
• Economic changes
....
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36. One of the riskiest
businesses
The reasons …cont’
• Characteristics of packages:
• Intangible product – bought „blind
• can not be seen, touched or
experienced by the consumer
before use
• tour operators prepare brochures
which represent their products –
but can not give accurate
impressions
• Discretionary product:
• income and price elastic
• does not belong to the products
what are necessary to consumes
Garán, 2019
37. One of the riskiest
businesses
The reasons … cont’
• It is heterogenous:
• packages are by their very nature
varied.
• Perishable:
• are only saleable up to the date of the
departures, especially if you organize
fixed date trips.
• Suffer fom inseparability :
• The behavior of each participiant is
involved (driver, porter, guides, …)
• the human beings participating in the
business are inseparable parts of the
pruduct.
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38. One of the most
creative businesses
• Pro-activity and creativity is needed.
• Uniqueness is one of the keys of success.
• Range of available products/services are
unlimited
• Range of possible combination is unlimited
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40. Sales patterns/structure of big tour
operators
• Nowadays the bookings are made
much closer to the date of departure
(6-9 weeks).
• While in the past the majority of
bookings happened 4-6 months before
the journey.
• Due to the increasing demand for
authenticity, there are less bookings to
the traditional destinations.
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41. 40%
36%
2%
10%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Accomodation, meal Flight, taxes Excursions, transfers Commission to the
agents
Gross margin
+
Direct costs of the package tour 88%
Indirect costs of
the package tour
33.33%
25.00%
16.67%
25.00%
Distribution of the 12 %
gross margin
Payroll (4% of the package
price)
Marketing expenses (3% of
the package price)
Office expences (2% of the
package price)
Trading profit (3% of the
package price)
Approximative COST
STRUCTURE
OF A
PACKAGE TOUR
Garán, 2019
44. Highly competitive industry with
limited flexibility to set prices
• There are no self-produced elements included
in the packages
• The price of the combined elements are set by
the suppliers
• Possibility of the cost reduction is limited
– might threaten the business
• The only discretional part of the price is
the mark-up
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45. • Uniqueness enables producers to establish higher
prices and more flexibility to determine their
prices
• No or low level of comparability
• Higher value for the customers
• Uniqueness means being different
• Being different than competitors (USP is the
key point of differentiation)
Garán, 2019
46. • Areas of uniqueness :
• Product related ones:
• combination of the elements;
• new destinations;
• schedule of departures;
• quality of package elements;
• …
• Sales related ones:
• new sales methods;
• sales campaigns;
• …
• Customer relation related ones:
• clubs;
• personal mailings;
• well established follow ups
…
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47. How Tour Operators Can
Keep their Prices Low ?
• By efficient negotiaton for lower
prices:
• volume buying (good projection is
needed);
• creative payment strategy.
• By restraining profit:
• profit margin reduction.
• By changing the cost structures:
• finding the most efficient way of
product creation and sales.
• operational costs cut.
Garán, 2019
48. What is the right price?
• Must be right for the target market:
• the people who should be satisfied with
the products can afford them!
• Must be right in comparison to the
competitors’ prices:
• the price and value relationship is highly
comparable.
• Must be right in comparison to the
price of other packages offered by the
company
• re-allocate or not to re-allocate the
demand?
• the image must not be threatened!
Garán, 2019
51. Phases of
Product’s life
cycle
• Introduction phase
• there is no pressure for immediate profit
• the product is promoted to create awareness
• if the product has no or few competitors, a
skimming price strategy* is employed
• limited numbers of products are available in
new channels of distribution.
*where a high price is set for a new or exclusive product and then is
lowered by stages as sales are built up
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52. Phases of
Product’s life
cycle – cont’
• Growth phase
• Competitors start to attract the market
with very similar offerings
• Products become more profitable
• Spendings on advertisements are high
• Market share tends to stabilise.
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53. Phases of
Product’s life
cycle – cont’
• Maturity phase
• Those products that survive the earlier
stages tend to spend longest in this phase
• Sales grow at a decreasing rate and then
stabilise. Producers attempt to differentiate
products and brands are key to this.
• Price wars and intensive competition occur.
At this point the market reaches saturation.
• Producers begin to leave the market due to
poor margins.
• Promotion becomes more widespread and
use a greater variety of media.
Garán, 2019
54. Phases of
Product’s life
cycle – cont’
• Decline phase:
• At this point there is a downturn in the
market. (more innovative products are
introduced or consumer tastes have
changed).
• There is intensive price-cutting, special
offerings and many more products are
withdrawn from the market.
• Profits can be improved by reducing
marketing spend and cost cutting.
Garán, 2019
55. 2. Production costs
• The operational costs of the
company (out of scope of our
subject)
• Production costs of the packages
(out of scope of our subject)
• Costs of the package elements
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56. 3. Competitors’ prices
• What other products on your market
compete most directly with your offering(s)
• Tools for being competitive:
• Cut the price
• Offer another destination on the
same/lower price (for the same or similar
target market)
• Employ market leader pricing policy
• Make the same product more unique
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57. 4. Your other products
• The objective is
• to maximise profit across your
entire product line
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58. 5. The additional factors that affect
the pricing of tour operators
• Seasonal effects
• ROE (HERE: Rate of Exchange)
• Differences in discretionary income
level (buying power) of different
market segments
• Promotional campaigns (early
booking reward, last minute)
60. • Fixed costs (of the packages!):
• DO NOT vary, they stay the same no matter how
many rooms/seats you let or tourists you carry
• Price of the services contracted with
guarantee
• Price of the chartered transportation
facilities
• Tour leader’s cost
• Special coach’s costs….
• Total fixed costs do not increase if the number
of sold packages increase
• Per unit fixed costs are high at low number of
packages and decline as number of packages
expands
Garán, 2019
61. • Variable costs (of the packages!):
• they are dependent on how many
rooms/seats you let or tourists you carry.
• Rooms,
• F&b services
• Tickets
• Regular transportation, etc
• Total variable costs increase as the number
of sold packages increases