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The Psychology of Selling
Programme Outline
                                                  1. Professional
                                                   Consultative
                                                      Selling
                                                  The Psychology
                            15. Into Action          of Selling          2. Positive
                             Achieving Success                         Mental Attitude
                             Staying on Target                         Building Confidence




          13. 14.                                                                             3. Different
         Handling                                                                             Buyer Types
                                                                                             Selling to different
        Objections &                                                                         Buyer & Personality
          Closing                                                                                   Types


                                                 TRUSTED ADVISOR
                                                      SALES
                                                   PROGRAMME
                                                                                         4. 5. 6.
       12. Presenting                                                                    Sales Planning
       Approach & Tone of                                                                Goal Setting
             Voice                                                                       Time
                                                                                         Management



                                10. 11.                                7. 8.
                             Negotiating                               Prospecting &
                            Influencing &                              Setting
                             Persuading               9.               Appointments
                                                  Communication
                                                    Building Rapport
                                                    Body Language
2 Buying Motivators
The Stress Gap



                 DESIRE FOR GAIN




                            FEAR OF LOSS
The Ideal Salesperson - KASH
                                               Outlook

  Information        Knowledge       A
                                     ttitude
                                               Beliefs
                                               Values
    Education                                  Conditioning
 Experiences                                   Approach
     Osmosis

                         S   kills




          Talents                              Repetition
    Competencies                               Routine
         Abilities                             Custom
      Techniques                               Tradition
The Customer Buys....

               You 1st



            Product 2nd


            Your Company
                 3rd
The Doctor of Selling – 8 Stage Process

                      PREPARATION



                      INTRODUCTION




                   EXAMINATION

                    DIAGNOSIS

                   PRESCRIPTION

                      INFORMATION



                    DIRECTION / ADVICE



                       FOLLOW UP
                                          Ref. Brian Tracy
The New Model Of Selling

                            The New Model of Selling
                                     TRUST             40%
  10%           TRUST
                                     NEEDS
                                                       30%
  20%           NEEDS
                                   PRESENTING
            PRESENTING                                 20%
  30%
                                    CLOSING
               CLOSING
  40%                                                  10%
        The Old Model of Selling
SUMMARY..
Find out more......


        Phone:
         +353 (0) 1 294 5252

         +353 (0) 86 2606093

        Email    kevin@transform.ie

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The Psychology of Selling

  • 1.
  • 3. Programme Outline 1. Professional Consultative Selling The Psychology 15. Into Action of Selling 2. Positive Achieving Success Mental Attitude Staying on Target Building Confidence 13. 14. 3. Different Handling Buyer Types Selling to different Objections & Buyer & Personality Closing Types TRUSTED ADVISOR SALES PROGRAMME 4. 5. 6. 12. Presenting Sales Planning Approach & Tone of Goal Setting Voice Time Management 10. 11. 7. 8. Negotiating Prospecting & Influencing & Setting Persuading 9. Appointments Communication Building Rapport Body Language
  • 4. 2 Buying Motivators The Stress Gap DESIRE FOR GAIN FEAR OF LOSS
  • 5. The Ideal Salesperson - KASH Outlook Information Knowledge A ttitude Beliefs Values Education Conditioning Experiences Approach Osmosis S kills Talents Repetition Competencies Routine Abilities Custom Techniques Tradition
  • 6. The Customer Buys.... You 1st Product 2nd Your Company 3rd
  • 7. The Doctor of Selling – 8 Stage Process PREPARATION INTRODUCTION EXAMINATION DIAGNOSIS PRESCRIPTION INFORMATION DIRECTION / ADVICE FOLLOW UP Ref. Brian Tracy
  • 8. The New Model Of Selling The New Model of Selling TRUST 40% 10% TRUST NEEDS 30% 20% NEEDS PRESENTING PRESENTING 20% 30% CLOSING CLOSING 40% 10% The Old Model of Selling
  • 10. Find out more......  Phone: +353 (0) 1 294 5252 +353 (0) 86 2606093  Email kevin@transform.ie