The document discusses starting an online furniture customization business. It covers creating wireframes, finding consultants, communicating with web developers, examples of markup for a Shopify template, and lessons learned. The goal is to create an aesthetically pleasing online store where customers can customize modern furniture designs to their individual tastes affordably.

2. Shopping for furniture is confusing online.
Very little furniture available in the medium price range.
Customising furniture is time consuming and costly.
WHY?

3. WHY?
No affordable stores with simple styles in all colours currently
offered in fashion.
No stores offering ability to customise.
WHY?

4. To create an aesthetically pleasing online furniture store with
modern simple designs, that you customise to suite your individual
tastes.
GOAL

5. WHERE TO START WHEN YOU KNOW NOTHING
Create a set of wire frames.
Write a brief.

6. SAMPLE: REDDIE CUSTOMISATION WIRE FRAME
Select your
table size

7. Select your
leg type
SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

8. Select your
leg type
SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

9. Select your
colours
SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

10. SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

11. We will ship
to you in
8-10 weeks
SAMPLE: REDDIE CUSTOMISATION WIRE FRAME

12. FINDING THE RIGHT CONSULTANTS
Expand your network.
Build relationships in entrepreneurial communities.
Utilise contacts through co-working spaces.
Follow your gut.

13. COMMUNICATING WITH A WEB-DEVELOPER
Over-communicate.
Have a clear brief.
Have a schedule and stick to it.
Communicate visually as much as possible
E.g. markups on paper.

14. EXAMPLE OF SHOPIFY TEMPLATE MARKUP

15. CAN WE MOVE THIS UP SO
IT SHOWS ON THE FRONT
PAGE?
“SHOP NOW” SHOULD TAKE
YOU TO THE CUSTOMIZING
PAGE
DESIGN YOUR OWN FURNITURE ONLINE
AFFORDABLE AND HAND MADE....WHAT ARE YOU WAITING FOR
START DESIGNING
CHANGE RED FEATURE CO-
LOUR TO BLUE
HOME TRADESTART DESIGNING ABOUTGALLERY TERMS AND CONDITIONS
EXAMPLE OF SHOPIFY TEMPLATE MARKUP

16. 450W X X 450 D X 45H
SUZY SIDE TABLE
900HKD
add to cart add to cart add to cart add to cart
450W X 450 D X 450H
PEGGY SIDE TABLE
900HKD
READY MADE DESIGNS
EDIT DESIGN
450W X 450 D X 450H
VINNY SIDE TABLE
900HKD
450W X X 450 D X 450H
BOB SIDE TABLE
900HKD
REMOVE FROM THE BLOG
I WILL GIVE YOU IMAGES
REMOVE FROM FEATURED
COLLECTIONS
EXAMPLE OF SHOPIFY TEMPLATE MARKUP

17. A: 4 wood
options
VINNY
WILLIAM
BOB
SUZY PEGGY
A-wood top 4
options
B: 4 wood leg
options
B -8 metal
base options
4 wood op-
tions
FINISHES
FINISH B
FINISH A
FINISHESSTYLES
FINISH A
FINISH B
STYLES
EXAMPLE OF SHOPIFY TEMPLATE MARKUP

18. HOME
TRADE
BLOG
ABOUT
GALLERY
TERMS AND
CONDITIONS
KEEP TEXT AS PER TEMPLATE.
REMOVE - FEATURED COLLECTION
RENAME “Featured products” with “READY MADE STYLES”
ADD AN EDIT STYLE- icon that takes you to customizing page.
CHANGE RED TO BLUE
“Brilliant complextions- change to
“design your own furniture”
“now stocking .....” change to “ affordable and handmade”
READY MADE STYLES
450w x 450d x 450h
BOXY BOB SIDE TABLE
450HKD
EDIT STYLE
EDIT STYLE
START DESIGNING
KIT & KO
KIT & KO
A custom furniture store that provides
AFFORDABLE -CUSTOM FURNITURE
HAND MADE LOCALLY
that you can customise online
We have many colours and finishings
to choose from to ensure that your
piece is unique to YOU.
What are you waiting for
START DESIGNING
EXAMPLE OF MOBILE TEMPLATE MARKUP

19. THE CONTENT IS JUST AS IMPORTANT AS CODE
Good photography.
Acurate 3d renderings.
Clear written content.

20. THE FINISHED PRODUCT....

29. THE FINISHED PRODUCT IS NEVER FINISHED...
Site optimisation.
Google Analytics.
Advertising the site. Google Ad-words.
Constantly updating Reddie to make more user friendly.

30. LESSONS
Have a clear brief.
Never be afraid to ask stupid questions.
Expand your network to find the right people.
Over communicate and have everything in writing.
Ensure your content is as good as the code.
Be patient, it will take longer than you expect. Factor this in to
your schedule.
Be open to changing direction, to get to a better place.

31. BENEFITS OF STARTING AN ONLINE BUSINESS
Old office.

32. OLD OFFICE....BENEFITS OF STARTING AN ONLINE BUSINESS
New office.