Global Curiosity Asia Final Report
•Download as PPTX, PDF•
1 like•263 views
The document provides a summary of a final report discussing plans for the Sol Meas brand, including a logo, namecards, promotional video, website prototype, and catalogue. It also discusses standard operating procedures and provides marketing advice for a fabric garden and white building. Key points covered include brand image focused on traditional Cambodian dance inspired by golden silk, high and low-end logo and namecard design options, a website prototype, and marketing strategy recommendations to increase value and segment the brand from competitors.
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Global Curiosity Asia Final Report
Similar to Global Curiosity Asia Final Report (20)
Recently uploaded
Recently uploaded (20)
Global Curiosity Asia Final Report
- 2. Agenda • Sol Meas Brand Image • Logo, Namecard • Promo Video • Website Prototype • Catalogue • SOP • Fabric Garden & White Building Advice
- 3. Sol Meas Brand Image Sol Meas Combination Golden Khmer Silk Our Concerns Khmer Easy for foreigners to pronounce Sounds good What We Think About This Brand Natural Elegant Colorfu l Pure Handmade Unique Breakthough Apsara
- 4. Sol Meas Brand Image Sol Meas, golden silk in Khmer, inspired by the Cambodia famous traditional dance Robam Apsara. Sol Meas consider the most representative element of the Robam Apsara is the royal golden silk used in their costume, which is also highly related to our primary designs—golden cocoon. The elegant, smooth and beautiful dance moves are the image that we want to deliver to our customers.
- 5. Low-end Logo & Namecard Namecard Logo Copyright Remind
- 6. High-end Logo & Namecard Logo Namecard Copyright Remind
- 7. Promo Video
- 10. photo too small not middle aligned adds pressure
- 11. too plain —> more fancy suggestions big photos white, black, gold
- 12. website prototype arcadia argo (all rights reserved) http://www.arcadiaagro.com/index.php
- 16. THE si lk flor al w i n d collect i on This collection including 8 pieces of finest handcrafts jewels, inspired by the cozy summer wind and the prosperous flowers.
- 17. Tel ＋855 (0)12-965-743 web www.globlcuriosity.asia THE si lk flor al w i n d collect i on Feel the natural beauty of incredible Cambodia.
- 21. SOP
- 22. SOP Marketing Research —Target Audience Define —Test your product and know the willingness-to- pay price by your target audience. Design Board Final Decision －Operation team, marketing team and design team －File
- 23. SOP Marketing Materials Produce －Record the cost and the productivity Logistics －Record inventory in each place Channel Record Feedback
- 24. Fabric Garden & White Building Advice Marketing Strategy • Strength：environmental friendly, plasticity, individual, low-cost, stable productivity • Weakness：replaceable, lack of system, lack of brand image, the price is too high • Goal: increase additional value, segment our brand with other similar products Advice： 1. Start a workshop 2. Develop new products
- 25. Fabric Garden & White Building Advice Decoration Advice • Unify the stands. • No dusts. • Placed by their categories and colors. • Placed the featured products in customers’ vision angle. • Placed all the products inside the table cloth.