This document provides tips for leading a sales meeting with a customer. It recommends understanding changes in the market and industry. Key tips include linking small leads to sales, practicing time management, using reverse thinking and follow-ups, following opportunities and converting expectations into sales, respecting others' time, knowing the customer and their market as well as competitors and their market, working within allocated budgets, reviewing orders and payments, considering government policies, having confidence in your company and products, and learning to balance speed and be a winner in your actions.