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Setting Yourself Up In Business –
Warts and All
Insights from someone who has been there….
Jonathan Hirst
Setting Yourself Up In Business –
Warts and All
My background
Started Network Sales & Marketing Ltd in 1996
Set up The Book Recruitment in 2004
Founded ITogether in 2006
Setting Yourself Up In Business –
Warts and All
Start with the end in mind
What do you want out of this new venture
£
Time
Challenge
Retirement/An exit strategy
Setting Yourself Up In Business –
Warts and All
Understand what drives you…
…you’ll need to rely on this in the tough times!
Setting Yourself Up In Business –
Warts and All
Get yourself a great accountant…
They will save you more than they cost
Setting Yourself Up In Business –
Warts and All
Invest in sound legal advice
Setting Yourself Up In Business –
Warts and All
What are you great at?
Setting Yourself Up In Business –
Warts and All
What’s the big idea?
Why will people buy off you?
What makes you different?
Is there a gap in the market?
Are you a ‘me too’?
Setting Yourself Up In Business –
Warts and All
Budgeting
- essential for any business
- a benchmark to judge how well you are doing
- Critical to ensure external financial support
- Not as complicated as they look
Setting Yourself Up In Business –
Warts and All
Sales & Marketing
- Research
- Understand your customers & channels to market
- Ideas Generation
- Work with a freelancer/agency
- Create integrated campaigns
- Start with great onsite SEO
- Plan for the future – think about costs
Setting Yourself Up In Business –
Warts and All
Property
- Look for flexible solutions
- Consider the total cost, not just headline rents
- Avoid taking on excessive space
- Always ask for Incentives
Setting Yourself Up In Business –
Warts and All
Making money
Turnover is Vanity, Profit is Sanity
The importance of managing cashflow
Setting Yourself Up In Business –
Warts and All
Stages in a business’s growth
Employing staff
Making it scaleable
Setting Yourself Up In Business –
Warts and All
General tips
Don’t take anything personally
Everything is down to you
Be consistent, internally and externally
This can be a solitary existence
Enjoy it!
Running Your Own Business
Good luck, be brave.

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Setting yourself up in business warts and all

  • 1. Setting Yourself Up In Business – Warts and All Insights from someone who has been there…. Jonathan Hirst
  • 2. Setting Yourself Up In Business – Warts and All My background Started Network Sales & Marketing Ltd in 1996 Set up The Book Recruitment in 2004 Founded ITogether in 2006
  • 3. Setting Yourself Up In Business – Warts and All Start with the end in mind What do you want out of this new venture £ Time Challenge Retirement/An exit strategy
  • 4. Setting Yourself Up In Business – Warts and All Understand what drives you… …you’ll need to rely on this in the tough times!
  • 5. Setting Yourself Up In Business – Warts and All Get yourself a great accountant… They will save you more than they cost
  • 6. Setting Yourself Up In Business – Warts and All Invest in sound legal advice
  • 7. Setting Yourself Up In Business – Warts and All What are you great at?
  • 8. Setting Yourself Up In Business – Warts and All What’s the big idea? Why will people buy off you? What makes you different? Is there a gap in the market? Are you a ‘me too’?
  • 9. Setting Yourself Up In Business – Warts and All Budgeting - essential for any business - a benchmark to judge how well you are doing - Critical to ensure external financial support - Not as complicated as they look
  • 10. Setting Yourself Up In Business – Warts and All Sales & Marketing - Research - Understand your customers & channels to market - Ideas Generation - Work with a freelancer/agency - Create integrated campaigns - Start with great onsite SEO - Plan for the future – think about costs
  • 11. Setting Yourself Up In Business – Warts and All Property - Look for flexible solutions - Consider the total cost, not just headline rents - Avoid taking on excessive space - Always ask for Incentives
  • 12. Setting Yourself Up In Business – Warts and All Making money Turnover is Vanity, Profit is Sanity The importance of managing cashflow
  • 13. Setting Yourself Up In Business – Warts and All Stages in a business’s growth Employing staff Making it scaleable
  • 14. Setting Yourself Up In Business – Warts and All General tips Don’t take anything personally Everything is down to you Be consistent, internally and externally This can be a solitary existence Enjoy it!
  • 15. Running Your Own Business Good luck, be brave.