Our complete, premium mapping services mean we use the latest in GIS Mapping software. Our experts help you make the right territory & sales area mapping decisions.

1. Sales Area Mapping

2. Sales area mapping uses a mathematical formula to forecast the
success of the location of a business.
It looks at where competitors are located, opening hours of the
business, demographics, traffic and pedestrian measurements and
area (urban or rural).

3. In addition to their role in prioritising and assessing new site potential,
sales prediction models can also assist to:
• Assess the economics of store relocations
• Assess possible sales cannibalisation impacts of a new outlet on
existing outlets
• Assess actual vs. potential performance for any existing outlet.

4. Geocoding is when an address is given spatial coordinates and therefore
becomes a spot on a map. Spectrum uses geocoding to mark your customers
or members so we can show you where they come from.
Once the customers are plotted, information can be measured like this:
•Membership density (members / 1,000 persons) at certain radius or
postcode.
•Which customers use which store?
•Similarity between leads generated and sales actually concluded.
Geo-coding

5.  Estimate the performance of proposed outlets at any location
 Select the most appropriate facility for a given location
 Perform scenario planning
 Alleviates gut feel from decision making
 Compare actual vs. potential performance of existing outlet
Benefits

6. For more details, please visit:
http://www.spectrumanalysis.com.au