Ejieme Eromosele - Fan Centric Innovation in MediaHilary Ip
Fan Centric Innovation in Media is a presentation about innovating media business models to better serve changing audience behaviors and compete for consumer attention and revenue. It discusses how platforms now win advertising revenue and media must rely more on subscriptions. To double its digital subscribers and grow subscription revenue, one media company needs to improve its customer experience, which requires building world-class customer experience capabilities, measuring experiences, and delivering elegant solutions to identified problems in a systematic way.
This document discusses how leading companies effectively harness ideas from employees, customers, and partners. It analyzes data from over 6.5 million users and 100,000 winning ideas on Spigit's platform. Key findings include: (1) Companies with higher ideation rates (ideas per active user) see significantly higher financial performance; (2) Innovation succeeds at scale through broad participation, frequent ideation projects, and engagement beyond just submitting ideas; (3) High-performing companies encourage collaboration, prioritization, and evaluation of ideas by diverse groups. The document provides recommendations for companies to measure, expand, and institutionalize their ideation programs as a business-wide discipline.
IoD Woman in Leadership Digital Transformation March 2016Niall McKeown
This document discusses digital transformation and the characteristics of digital innovators. It provides three case studies of companies that successfully underwent digital transformation, doubling in size within 18 months or achieving €2 million in revenue within a year. It then outlines six key characteristics of digital innovators, such as having a strategy set by data-driven leaders and understanding the importance of innovation. The document advocates aligning business models to take advantage of technological changes and being able to articulate the current and desired future state of the organization.
The document summarizes key social media trends for 2013, including:
1) The emergence of converged media, which utilizes multiple paid, owned, and earned media channels for consistent messaging.
2) The need for real-time marketing to engage dynamic customers, requiring coordinated paid, owned, and earned execution.
3) Everyone becoming a marketer as marketing extends throughout organizations.
Ulster University Digital Marketing Lecture by Niall McKeown Nov 2016Niall McKeown
1. Strategy creates competitive advantage, while a culture of innovation sustains it. Technology and communications deliver strategy.
2. The document discusses digital business strategy and transformation. It presents frameworks for planning actionable strategies, including the Ionology Digital Strategy Quadrant.
3. Key aspects of digital strategy addressed include resources, customers, market position, and tactics to achieve goals like doubling business in 18 months or growing to €4,000,000 in one year.
The New [Digital] Marketing Operations Archetypes By Jason HellerMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The New Marketing Operations Archetypes: What Works and Why. PRESENTATION: The New [Digital] Marketing Operations Archetypes: What Works and Why - Given by Jason Heller, @jasonheller - CEO, Agiliti
The document discusses innovation management and the challenges businesses face in innovating. It notes that adoption curves for new technologies are accelerating and failure to innovate poses a threat. It outlines an innovation management process from ideas to proposals to projects to products. It asks questions about what innovation means, what makes some companies more innovative, and whether crowdsourcing wisdom works for innovation.
Ejieme Eromosele - Fan Centric Innovation in MediaHilary Ip
Fan Centric Innovation in Media is a presentation about innovating media business models to better serve changing audience behaviors and compete for consumer attention and revenue. It discusses how platforms now win advertising revenue and media must rely more on subscriptions. To double its digital subscribers and grow subscription revenue, one media company needs to improve its customer experience, which requires building world-class customer experience capabilities, measuring experiences, and delivering elegant solutions to identified problems in a systematic way.
This document discusses how leading companies effectively harness ideas from employees, customers, and partners. It analyzes data from over 6.5 million users and 100,000 winning ideas on Spigit's platform. Key findings include: (1) Companies with higher ideation rates (ideas per active user) see significantly higher financial performance; (2) Innovation succeeds at scale through broad participation, frequent ideation projects, and engagement beyond just submitting ideas; (3) High-performing companies encourage collaboration, prioritization, and evaluation of ideas by diverse groups. The document provides recommendations for companies to measure, expand, and institutionalize their ideation programs as a business-wide discipline.
IoD Woman in Leadership Digital Transformation March 2016Niall McKeown
This document discusses digital transformation and the characteristics of digital innovators. It provides three case studies of companies that successfully underwent digital transformation, doubling in size within 18 months or achieving €2 million in revenue within a year. It then outlines six key characteristics of digital innovators, such as having a strategy set by data-driven leaders and understanding the importance of innovation. The document advocates aligning business models to take advantage of technological changes and being able to articulate the current and desired future state of the organization.
The document summarizes key social media trends for 2013, including:
1) The emergence of converged media, which utilizes multiple paid, owned, and earned media channels for consistent messaging.
2) The need for real-time marketing to engage dynamic customers, requiring coordinated paid, owned, and earned execution.
3) Everyone becoming a marketer as marketing extends throughout organizations.
Ulster University Digital Marketing Lecture by Niall McKeown Nov 2016Niall McKeown
1. Strategy creates competitive advantage, while a culture of innovation sustains it. Technology and communications deliver strategy.
2. The document discusses digital business strategy and transformation. It presents frameworks for planning actionable strategies, including the Ionology Digital Strategy Quadrant.
3. Key aspects of digital strategy addressed include resources, customers, market position, and tactics to achieve goals like doubling business in 18 months or growing to €4,000,000 in one year.
The New [Digital] Marketing Operations Archetypes By Jason HellerMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The New Marketing Operations Archetypes: What Works and Why. PRESENTATION: The New [Digital] Marketing Operations Archetypes: What Works and Why - Given by Jason Heller, @jasonheller - CEO, Agiliti
The document discusses innovation management and the challenges businesses face in innovating. It notes that adoption curves for new technologies are accelerating and failure to innovate poses a threat. It outlines an innovation management process from ideas to proposals to projects to products. It asks questions about what innovation means, what makes some companies more innovative, and whether crowdsourcing wisdom works for innovation.
Discover tips and strategies on how to spread the impact of your research throughour your organization and how to use your insight community as a tool for collaboration.
This deck was first presented at the 2015 Vision Critical Summit.
An interactive gaming publisher sought a way to transform its data model and capture mechanism to improve tracking and analysis of promotional activities and estimate the ROI for various promotional tactics. Learn more: http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-is-no-game-for-interactive-publisher.html
Digital technology is everywhere. As a consequence, companies need fully embrace the digital transformation. To succeed, it is no longer sufficient to optimize front offices and increase customer experience by using digital. Instead, companies need a solid enterprise-wide transformation to reap the full potential of digital. We team up with clients to explore and define a digital strategy and road map to this end, thereby also creating a kick starter for change.
A Step-by-Step Guide To Digital TransformationNiall McKeown
The document provides guidance on delivering successful digital transformation through leadership. It emphasizes that leadership, not technology, delivers transformation. It outlines a step-by-step approach including developing a digital business strategy focused on customers and markets. It stresses the importance of culture, people alignment, education to fill skills gaps, and agile innovation to solve business challenges. The goal is to redefine markets and displace competitors through constant innovation.
Governance structures may no longer be needed as technology adoption rates remain low and the landscape continues to change. Existing governance aims to solve problems that have yet to arise. There is a need to rethink current approaches and allow growth, innovation, and productivity driven by new technologies to move societies forward.
Insights 2021 | Powering Human ExperienceJodie Roberts
This document summarizes insights from a presentation on insights and research trends for 2021. It discusses how research is being conducted in turbulent and uncertain times, and that insights are needed more than ever as organizations fly blind. It highlights winners and losers from the pandemic and economic changes. Research is facing challenges of doing more with less as budgets decrease but demands increase. Key trends include greater automation, a 360-degree customer view, democratizing insights, integration, iterative learning, and showing ROI. The presentation provides tips on transitioning to focus on speed, stakeholders' needs, and delivering value across organizations through collaboration and agile approaches.
The document discusses new patterns of innovation. It outlines two main patterns: 1) Using data generated from physical objects to improve products and services through digitization. 2) Digitizing physical assets. An example provided is Rio de Janeiro's smart city initiative. Trading valuable data between companies following these patterns was also mentioned. Coding a company's capabilities and selling it to other companies was given as another new pattern. The document stresses the importance of asking the right questions to develop innovative business models and of properly investigating and making necessary assumptions. It notes how digitization can reduce costs and customize services to strengthen customer relationships. Constant reframing of business practices is advocated to succeed in the new digital economy.
Data Driven Transformation for Sales - SMART Territory ManagementBarry Magee
This document discusses implementing a data-driven territory management strategy to improve client engagement and sales effectiveness. It proposes identifying client needs through data analytics, creating "Client on a Page" profiles, and selecting optimal clients to contact using a "SMART" system. An initial pilot showed increased lead conversion rates, win rates, and revenue from the SMART-selected clients compared to rep-selected clients. The document recommends fully integrating the approach into systems and processes to maximize adoption and business benefits.
This document discusses how crowdsourcing and leveraging people as assets can generate new ideas that drive innovation within enterprises. It argues that companies should source ideas both from their own employees and customers using technology like idea marketplaces and contests on social media. Best practices for idea generation include engaging customers and employees to participate in an integrated collaboration suite that facilitates sharing and discussion of ideas. Tracking social interactions can provide insights into how innovative ideas are generated within organizations.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
This document discusses metrics for measuring return on investment (ROI) from social media marketing campaigns. It defines key terms like sticky ideas, tipping point methodology, and the 80/20 principle. It provides examples of both qualitative and quantitative metrics and approaches to measuring ROI. Qualitative metrics focus on satisfaction and loyalty while quantitative metrics measure direct results like sales. The document also discusses factors that can help create tipping points for ideas to spread widely, like targeting the right people, having a sticky idea, and choosing the right context.
Digital transformation: the human touch Connect2Teach
Having led digital efforts in largest international tech firms, I have learnt that successful and sustaining transformation projects tend to have these three factors in common:
1. A purpose-led strategy that defines and communicates desirable outcome prior to implementation.
2. Put customer at the CENTRE. Bring external perspectives into processes where functions can quickly become internally focused.
3. Involve everyone and set innovation processes to enable structured idea origination, validation and roll out.
Underlying all these is the thirst and curiosity to learn and unlearn, as an individual and an organisation.
IPA Eff Fest: Phil Barden, Decode Marketing The_IPA
Presentation given by Phil Barden of Decode Marketing at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
26 Is Not Enough: Obama's SupplierPay & Why It's Just the Beginning Tradeshift
As encouraging and impressive as QuickPay and SupplierPay are, we think even more can be done. We challenge the rest of the Fortune 1000 to follow suit. There’s too much at stake not to have every leading enterprise aboard this mission. Today, companies can take it upon themselves to deliver the same value to suppliers and small businesses, with or without a government initiative.
Learn three steps can you take to relieve your suppliers of the constraints of long payment terms: http://bit.ly/1vbeK0U
Do You Have the Right Business Strategy for Your Digital Maturity Level?
Assessing your digital maturity can unlock further transformation programme funding
Digital maturity isn't about having the latest technology
Digital maturity should be assessed in the context of your organisation
The document outlines 10 building blocks and attributes that can improve an organization's digital performance. These include having a digital vision driven from the CEO, a well-communicated digital strategy understood at all levels, relying on data and analytics to create value, encouraging a test and learn mentality, prioritizing investments in key areas rather than small changes, agreeing on a digital strategy at the C-level, focusing on the customer experience, having a multi-year roadmap with measured outcomes, engaging external partners, and investing in digital skills.
Harvard Business Review’s Digital TransformationLean Startup Co.
Eric Hellweg, Harvard Business Review , @ehellweg
Eric Hellweg, HBR’s Executive Director of Product Management and Digital Strategy, will discuss how the team at HBR has transformed the brand from a primarily print product to one with digital at its core, using lean principles and by instilling a “product management mindset” –and a true product management function—inside this traditional media organization.
Lehigh Valley Business_Digital TransformationGene Ferro
Digital transformation is the integration of digital technologies to change business processes and provide a better customer experience. Some companies like Netflix, AirBnB, and Uber have successfully transformed their industries by leveraging technologies like mobile apps, websites, and video. While many executives see digital transformation as critical, implementing meaningful changes can be challenging due to legacy systems, siloed organizations, and risk-averse cultures. To start a digital transformation process, companies should educate leadership, understand the customer journey, identify business objectives, and focus on incremental improvements rather than trying to transform everything at once. Those that embrace digital evolution will be poised for growth.
Discover tips and strategies on how to spread the impact of your research throughour your organization and how to use your insight community as a tool for collaboration.
This deck was first presented at the 2015 Vision Critical Summit.
An interactive gaming publisher sought a way to transform its data model and capture mechanism to improve tracking and analysis of promotional activities and estimate the ROI for various promotional tactics. Learn more: http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-is-no-game-for-interactive-publisher.html
Digital technology is everywhere. As a consequence, companies need fully embrace the digital transformation. To succeed, it is no longer sufficient to optimize front offices and increase customer experience by using digital. Instead, companies need a solid enterprise-wide transformation to reap the full potential of digital. We team up with clients to explore and define a digital strategy and road map to this end, thereby also creating a kick starter for change.
A Step-by-Step Guide To Digital TransformationNiall McKeown
The document provides guidance on delivering successful digital transformation through leadership. It emphasizes that leadership, not technology, delivers transformation. It outlines a step-by-step approach including developing a digital business strategy focused on customers and markets. It stresses the importance of culture, people alignment, education to fill skills gaps, and agile innovation to solve business challenges. The goal is to redefine markets and displace competitors through constant innovation.
Governance structures may no longer be needed as technology adoption rates remain low and the landscape continues to change. Existing governance aims to solve problems that have yet to arise. There is a need to rethink current approaches and allow growth, innovation, and productivity driven by new technologies to move societies forward.
Insights 2021 | Powering Human ExperienceJodie Roberts
This document summarizes insights from a presentation on insights and research trends for 2021. It discusses how research is being conducted in turbulent and uncertain times, and that insights are needed more than ever as organizations fly blind. It highlights winners and losers from the pandemic and economic changes. Research is facing challenges of doing more with less as budgets decrease but demands increase. Key trends include greater automation, a 360-degree customer view, democratizing insights, integration, iterative learning, and showing ROI. The presentation provides tips on transitioning to focus on speed, stakeholders' needs, and delivering value across organizations through collaboration and agile approaches.
The document discusses new patterns of innovation. It outlines two main patterns: 1) Using data generated from physical objects to improve products and services through digitization. 2) Digitizing physical assets. An example provided is Rio de Janeiro's smart city initiative. Trading valuable data between companies following these patterns was also mentioned. Coding a company's capabilities and selling it to other companies was given as another new pattern. The document stresses the importance of asking the right questions to develop innovative business models and of properly investigating and making necessary assumptions. It notes how digitization can reduce costs and customize services to strengthen customer relationships. Constant reframing of business practices is advocated to succeed in the new digital economy.
Data Driven Transformation for Sales - SMART Territory ManagementBarry Magee
This document discusses implementing a data-driven territory management strategy to improve client engagement and sales effectiveness. It proposes identifying client needs through data analytics, creating "Client on a Page" profiles, and selecting optimal clients to contact using a "SMART" system. An initial pilot showed increased lead conversion rates, win rates, and revenue from the SMART-selected clients compared to rep-selected clients. The document recommends fully integrating the approach into systems and processes to maximize adoption and business benefits.
This document discusses how crowdsourcing and leveraging people as assets can generate new ideas that drive innovation within enterprises. It argues that companies should source ideas both from their own employees and customers using technology like idea marketplaces and contests on social media. Best practices for idea generation include engaging customers and employees to participate in an integrated collaboration suite that facilitates sharing and discussion of ideas. Tracking social interactions can provide insights into how innovative ideas are generated within organizations.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
This document discusses metrics for measuring return on investment (ROI) from social media marketing campaigns. It defines key terms like sticky ideas, tipping point methodology, and the 80/20 principle. It provides examples of both qualitative and quantitative metrics and approaches to measuring ROI. Qualitative metrics focus on satisfaction and loyalty while quantitative metrics measure direct results like sales. The document also discusses factors that can help create tipping points for ideas to spread widely, like targeting the right people, having a sticky idea, and choosing the right context.
Digital transformation: the human touch Connect2Teach
Having led digital efforts in largest international tech firms, I have learnt that successful and sustaining transformation projects tend to have these three factors in common:
1. A purpose-led strategy that defines and communicates desirable outcome prior to implementation.
2. Put customer at the CENTRE. Bring external perspectives into processes where functions can quickly become internally focused.
3. Involve everyone and set innovation processes to enable structured idea origination, validation and roll out.
Underlying all these is the thirst and curiosity to learn and unlearn, as an individual and an organisation.
IPA Eff Fest: Phil Barden, Decode Marketing The_IPA
Presentation given by Phil Barden of Decode Marketing at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
26 Is Not Enough: Obama's SupplierPay & Why It's Just the Beginning Tradeshift
As encouraging and impressive as QuickPay and SupplierPay are, we think even more can be done. We challenge the rest of the Fortune 1000 to follow suit. There’s too much at stake not to have every leading enterprise aboard this mission. Today, companies can take it upon themselves to deliver the same value to suppliers and small businesses, with or without a government initiative.
Learn three steps can you take to relieve your suppliers of the constraints of long payment terms: http://bit.ly/1vbeK0U
Do You Have the Right Business Strategy for Your Digital Maturity Level?
Assessing your digital maturity can unlock further transformation programme funding
Digital maturity isn't about having the latest technology
Digital maturity should be assessed in the context of your organisation
The document outlines 10 building blocks and attributes that can improve an organization's digital performance. These include having a digital vision driven from the CEO, a well-communicated digital strategy understood at all levels, relying on data and analytics to create value, encouraging a test and learn mentality, prioritizing investments in key areas rather than small changes, agreeing on a digital strategy at the C-level, focusing on the customer experience, having a multi-year roadmap with measured outcomes, engaging external partners, and investing in digital skills.
Harvard Business Review’s Digital TransformationLean Startup Co.
Eric Hellweg, Harvard Business Review , @ehellweg
Eric Hellweg, HBR’s Executive Director of Product Management and Digital Strategy, will discuss how the team at HBR has transformed the brand from a primarily print product to one with digital at its core, using lean principles and by instilling a “product management mindset” –and a true product management function—inside this traditional media organization.
Lehigh Valley Business_Digital TransformationGene Ferro
Digital transformation is the integration of digital technologies to change business processes and provide a better customer experience. Some companies like Netflix, AirBnB, and Uber have successfully transformed their industries by leveraging technologies like mobile apps, websites, and video. While many executives see digital transformation as critical, implementing meaningful changes can be challenging due to legacy systems, siloed organizations, and risk-averse cultures. To start a digital transformation process, companies should educate leadership, understand the customer journey, identify business objectives, and focus on incremental improvements rather than trying to transform everything at once. Those that embrace digital evolution will be poised for growth.
Software Exec Summit Social Business Deck 72011pchandor
(1) Social business connects people within organizations and externally to drive collaboration, innovation and business results.
(2) Implementing social business solutions can provide measurable benefits including increased revenues through faster responses to market needs, reduced product development times through improved access to expertise, and lower communication costs.
(3) IBM has successfully transformed into a social business itself, realizing cost savings and productivity gains through the implementation of social collaboration tools for its 400,000 employees worldwide.
Here are different Types of Innovation in Business, you can use for boosting the company's conversion rate or brand value.
To know more details, visit us at : https://mitidinnovation.com/recreation/types-of-innovation-in-business/
The document discusses new trends in customer intelligence that are presenting challenges and opportunities. It notes that post-recession budgets are tight while data and customer expectations are growing. This has resulted in a need for customer intelligence professionals to capture more data sources, integrate data, derive insights, and apply intelligence across organizations. New types of agencies called Customer Engagement Agencies are emerging that focus on customer strategies and experiences rather than just campaigns.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Are you a Digital Transformation leader? Can you create a high-performance strategy in the digital age? Have you got what it takes to avoid the tumbling barrels of distracting digital tactics, over hyped technology or the belief that your market is immune to disruption? Have you allocated the right resources to deliver a focused plan of transformation?
Innovation process management whitepaperNeeraj Thakur
The document outlines an Innovation Process Management (IPM) solution based on the Microsoft platform to help companies manage ideas from capture through selection. The IPM solution enables companies to widen their idea pipeline, formalize the innovation process, and optimize return on investment through six stages: strategize, capture, formulate, evaluate, define, and select. The solution is built on technologies like Office SharePoint Server, Office InfoPath, and Microsoft Enterprise Project Management to facilitate collaboration and management of the innovation process.
1) A recent study from Cambridge University identified four ways to foster disruptive innovation within established firms: encouraging risk taking, accepting failure, making organizational buy-in easy, and developing incentive programs for radical projects.
2) The study also identified common barriers to disruptive innovation, such as organizational inertia, cultural resistance, lack of incentive, and aversion to risk.
3) While the study focused on manufacturing case studies, the characters Megan and Potter discuss how the findings are equally applicable to other industries like services, retail, and exploration.
Strategic Source Solutions is a Stanford technology entrepreneur team with a vision of sharing client risk to expand businesses beyond historic markets. They discuss challenges like emerging markets shifting economic power, the need for innovation, and challenges from new global competitors. They propose learning about situations and people, creating solutions, doing by implementing plans, and adapting when needed. The document discusses issues like balancing local autonomy and global scale, organizational structure, transparency, talent, and mastery through stages of increasing expertise. Their goal is finding ways to engage and share risks to help clients build and expand business.
The document discusses why most organizations struggle with innovation effectively. It states that organizations often lack the proper context, culture, courage, understanding of sustainability and meaning, and processes to support innovation. Specifically, it notes that organizations don't consider all stakeholders, don't have an innovative culture, lack the courage to take risks, focus only on financial capital and ignore other forms of capital, and work backwards from price and features rather than starting with meaning. The document also provides frameworks for different innovation cultures and core meanings that can be leveraged to create more meaningful innovations.
This document discusses how emerging technologies can enhance organizational perspectives and decision making. It provides an agenda for a workshop that will explore trends like big data, cognitive sciences, augmented reality, social network analysis, and crowdsourcing. Case testimony from industries like banking, pharmaceuticals, transportation, and fast fashion will be used to demonstrate how these technologies have driven business performance. The goal is to help managers develop leadership perspectives for using data to prepare for future success and improve decision making.
The global product lifecycle encompasses a range of principles which truly put the learner and customer at the centre. Using the Agile, Lean And Lean Startup principles, The product lifecycle focuses on learning fast through feedback with the customer and learner, and pulls together all the supporting capabilities behind the vision of a product. This includes looking at Agile beyond technology and considers how you fund and consider budgets, how can teams be rotated with HR to work on the next idea, how can the organisation improve innovation, the importance of culture and more.
For more info follow @leanplc
IBM Retail | The new role of the Chief Information Officer: A studyIBM Retail
The role of the Chief Information Officer (CIO) is being refined in today's organization. IBM initiated a study of over 2,500 CIOs worldwide to understand the differences between responses from organizations with high and low PBT growth. Learn how today's CIO can make the biggest impact in your organization.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
This document outlines the vision and initiatives of MAKE, which is part of the JWT network. MAKE aims to become a creative solutions business by 2020 that can deliver pioneering ideas and innovation by plugging into a network of experts. It discusses several projects MAKE has worked on, including developing a device to transmit a baby's heartbeat for fathers during ultrasounds in China. The document also outlines MAKE's approach to incubating ideas from concept to commercialization by working with local offices, management teams, and partners.
The document discusses factors for success and failure in innovation. It outlines an innovation growth model with 5 phases (adhoc, program, co-creation, eco-innovation, value chain innovation) and the challenges of moving between each phase. Key success factors discussed are people, management processes, tools, and opening innovation processes to external partners through co-creation.
The document discusses the evolving landscape of legal marketing. It notes that traditional marketing methods are no longer as effective and that lawyers and marketers now need to embrace digital technologies and new strategic approaches. Specifically, it outlines how yesterday's brochures and newsletters have evolved into content marketing, thought leadership, and targeted communications. The document emphasizes that modern marketing requires a balanced, strategic plan that leverages various touchpoints to engage clients and position the firm as a thought leader. It also stresses the importance of immediacy, metrics, and continually adapting strategies to remain effective.
World Innovation Forum Survey Full Details FinalDianne
The document discusses a survey on innovation conducted by Capgemini. Some key findings:
- Innovation leaders (over 75% success rate) significantly outperform the market financially over 5 years.
- Most companies continued innovating during the recession, with leaders using it as a transformation opportunity.
- Successful innovation is customer-focused, intentional, and creates value.
- Day-to-day business demands are the top barrier to breakthrough innovation.
- Innovation leaders engage employees at all levels and take advantage of external partners and customers more than others.
- Having executive commitment to innovation and aligning innovation with strategic vision correlates with success.
Similar to Sales And Marketing In The New Economy (20)
1. Sales and Marketing in
the New Economy
XChange Latin America
Gaylord Texan, Dallas TX
August 22, 2012
Ruben Bravo
2. Why
Information and knowledge for successful business.
What
Discuss key elements that affect your business today and in the near future.
Capabilities that have proven their value for the new business environment.
How
The new economy
Focus points
Which capabilities
Impact on Sales and Marketing
3. The business world is defined by:
Volatility
Uncertainty
Complexity
Ambiguity
4. VUCA is a neutral force.
It is our challenge to transform it
and find the opportunity within.
5. Awareness Vision Innovation Agility
Political Focus Experiment Process
Economical Inspiring Collaborate Technology
Social Alignment Metrics and
Technological Analytics
Legal
Environmental
6. Let’s focus on just one of the important dilemmas in IT Services
Business:
How organizations and people buy
is dramatically changing!
7. How organizations buy is changing because
they have access to:
• information
• relevant references (Connections, friends,
family, etc.)
• global providers
• new methodology
• new business models
Anytime, anywhere
11. Buyers expect a complete experience.
They want to buy, they do not want to be sold to.
But at the same time they will not only buy your product/service,
but open to buy more of your services and will share referrals and are talk
about their experience.
12. The old saying is still valid:
People do business with people they know, like and trust!
Now they have all digital tools to do it:
Anytime, anywhere
13.
14. Product and Services
Marketing
A great and
Customers = valuable
experience
Sales
Customer Service
21. Your sales process should also adapt:
From Consultative Selling To Sales 2.0
22.
23.
24.
25. In a world
you need:
Vision
Focus Innovation
Inspiring Experiment
Alignment Collaborate
Awareness Agility
Political Process
Economical Technology
Social Metrics and Analytics
Technological
Legal
Environmental
26. A satisfied customer is the
best business strategy of all.
Michael LeBoeuf
A good plan violently executed now is
better than a perfect plan executed
next week.
George S. Patton