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The New Patterns of Innovation
by
Rashik Parmar, Ian Mackenzie, David Cohn and David Gann
P P T b y : Tu s h a r U p a s a n i
INNOVATION
New Business Ideas or Models are Hit-
or-Miss
Reasons for Failure:
Ill Equipped for Out of Box
Thinking
Lack of capabilities to
handle Changes
To Improve a Product or Service, we need
to use the data generated by the physical
objects
Second pattern to follow is
digitizing physical assets
Example:
Rio De Jeneiro (Smart City Initiative)
Trading Valuable Data
between companies
P.N: It’s not a picture but a video, Please >>Play
Coding a
Company’s
Capabilities
&
Sell it to other
Companies
INSIGHTS .
Idea of Innovation lies in art of asking right
questions & the finding their answers
Best Unique Business Model are result of:
 Collation & Prioritization of ideas
 Proper investigation
 Necessary assumptions taken
INSIGHTS .
Digitization typically slashes distribution cost &
makes the ability to secure favourable store
location less critical
Customization of services & offering customers
more choices strengthens customer intimacy &
bring transformation in the industry
Managerial Relevance .
Proper implementation of
operational & managerial
processes
Encourage new ideas of doing
business
Managerial Relevance .
Constantly, keep reframing the ‘way’ of doing
business, for the new digital economy
Thank You

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