The document discusses new patterns of innovation. It outlines two main patterns: 1) Using data generated from physical objects to improve products and services through digitization. 2) Digitizing physical assets. An example provided is Rio de Janeiro's smart city initiative. Trading valuable data between companies following these patterns was also mentioned. Coding a company's capabilities and selling it to other companies was given as another new pattern. The document stresses the importance of asking the right questions to develop innovative business models and of properly investigating and making necessary assumptions. It notes how digitization can reduce costs and customize services to strengthen customer relationships. Constant reframing of business practices is advocated to succeed in the new digital economy.