Patricia Boo presents an overview of the global hotel market performance and markets in Central and South America.

1. STR Global 2014
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Performance Overview
SAHIC 2014
Patricia Boo
Senior Business Development Manager
Quito, Ecuador
15th September 2014

2. STR Global 2014
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Our Coverage
+49,700 Hotels & +6.7 Million Hotel Rooms

3. STR Global 2014
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Our Coverage
Hotels & Hotel Rooms
+8.5K
+1.1M
+6.1K
+1.2M
+650
+118K
+760
+122K
+33K
+3.9M
+560
+147K
Hotels
Rooms

4. STR Global 2014
www.strglobal.com
Global performance RevPAR
Total 2013, % Chg in USD, Europe in Euro
+5.3%
+6.0%
-4.2%
-3.0%
+1.2% €
-5.2%

5. STR Global 2014
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Turning Tides
RevPAR 2013
Indexed at 2008
> 30%
11% to 30%
0% to 10%
0% to -10%
-11% to -30%
> -30%
39% of countries
below 2008 levels
237k additional rooms
Americas +76k
APAC +111k

6. STR Global 2014
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Global performance RevPAR
July 2014 YTD, % Chg in USD, Europe in Euro
+7.3%
+5.4%
-2.5%
+4.3%
+4.7%€
-2.1%

7. STR Global 2014
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Global picture Supply & Demand
Supply & Demand % Change, July 2014 YTD
-2
0
2
4
6
8
10
North America
Central &
South America
Europe
Middle East
Africa
Asia
Australia &
Oceania
Supply
Demand

8. STR Global 2014
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Global picture Occ
Occupancy %, July 2014 YTD
+3.4%
-1.6%
+1.9%
+2.3%
-1.9%
+0.7%
+2.4%
30
35
40
45
50
55
60
65
70
75
80
North America
Central &
South America
Europe
Middle East
Africa
Asia
Australia &
Oceania

9. STR Global 2014
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Global picture ADR
ADR in USD, in EUR for Europe, July 2014 YTD
+3.8%
+5.9%
+2.8%
+3.1%
-0.7%
-2.1%
-4.4%
0
50
100
150
200
250
North America
Central &
South America
Europe (€)
Middle East
Africa
Asia
Australia &
Oceania

10. STR Global 2014
www.strglobal.com
Spotlight Americas
Market performance – Occ %, ADR $ and RevPAR $, July 2014 YTD
Central
America
Occ
59.2%
-1.8%
ADR
$ 120
+2.6%
RevPAR
$ 71
+0.8%
North America
Occ
65.1%
+3.4%
ADR
$ 115
+3.8%
RevPAR
$ 75
+7.3%
Caribbean
Occ
71.8%
+0.2%
ADR
$ 208
+7.7%
RevPAR
$ 149
+8.0%
South America
Occ
61.1%
-1.6%
ADR
$ 149
+6.5%
RevPAR
$ 91
+4.8%

11. STR Global 2014
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South America Classes Occ and ADR
July 2013 & 2014 YTD, in USD
$0
$50
$100
$150
$200
$250
$300
$350
0%
10%
20%
30%
40%
50%
60%
70%
80%
Luxury
Upper Upscale
Upscale
Upper Midscale
Occ 13
Occ 14
ADR 13
ADR 14
+21%
+9.1%
-6.2%
+0.7%
-1.9%
-3.5%
+3.3%
-2.7%

12. STR Global 2014
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South America Countries Occ, ADR
July 2014 YTD, in USD
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
40%
45%
50%
55%
60%
65%
70%
Colombia
Argentina
Brazil
Peru
Chile
Ecuador
Occupancy
ADR

13. STR Global 2014
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South America Countries Occ, ADR % Chg
July 2014 YTD, in local currency
-10%
0%
10%
20%
30%
40%
50%
Colombia
Argentina
Brazil
Peru
Chile
Ecuador
Occupancy
ADR

14. STR Global 2014
www.strglobal.com
South America Markets Occ, ADR
July 2014 YTD, in USD
$0
$50
$100
$150
$200
$250
$300
40%
50%
60%
70%
80%
Bogota
Buenos
Aires City
Sao Paulo
City
Guayaquil
Santiago
Lima
Quito
Rio de
Janeiro
Occupancy
ADR

15. STR Global 2014
www.strglobal.com
South America Markets Occ, ADR % Chg
July 2014 YTD, in local currency
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
Bogota
Buenos
Aires City
Sao Paulo
City
Santiago
Lima
Quito
Rio de
Janeiro
Guayaquil
Occupancy
ADR

16. STR Global 2014
www.strglobal.com
Central & South America Pipeline by Chain Scale
As of August 01, 2014, Pipeline by Room Count
6%
9%
24%
22%
22%
11%
6%
Luxury Chains
Upper Upscale Chains
Upscale Chains
Upper Midscale Chains
Midscale Chains
Economy Chains
Unaffiliated

17. STR Global 2014
www.strglobal.com
Central and South America – Pipeline by country
# Rooms, as of August 01, 2014
0
50
100
150
200
250
300
350
400
Brazil
Mexico
Colombia
Panama
Argentina
Chile
Costa Rica
Peru
Paraguay
Thousands
Existing
Pipeline

18. STR Global 2014
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SAHIC – Performance Overview
Patricia Boo
pboo@strglobal.com
Brazil:+55 (11) 30932765
UK :+44 2079221967