Our guest speaker for the evening was Sarah Duignan, Director of Account Management at STR. In her presentation Sarah covered: Performance, forecasts and anaylsis of the Dublin market International market comparison and anaylsis Positive news even in recessionary times Insight into the impact of the new terminal at Dublin Airport and the Convention Centre

1. A good past year.. What does the future hold?
Presentation Title
Worldwide & European Hotel Performance with a special focus on
Subtitle
Ireland & Dublin
Sarah Duignan
Director of Account Management, STR Global
Date and Location
HSMAI Ireland
DIT Cathal Brugha Street, 21st February 2012
STR Global Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all
or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited

2. Agenda
The World Regions – are they really our oyster?
Europe – Supply, Supply, Supply
Ireland – where do we fit into the picture?
Do Dublin & Cork stack up against UK cities?
What does the future hold?
Q&A

3. Demand growth with muted supply growth
Year End 2011, YOY % change, supply, demand, revPAR
Europe € Central & South
North America
America
Middle East
Asia
Pacific SUPPLY
D
E
M
A
N
D Africa

4. Review by month – Africa in free fall
Monthly RevPAR % chg

5. Agenda
The World Regions – are they really our oyster?
Europe – Supply, Supply, Supply
Ireland – where do we fit into the picture?
Do Dublin & Cork stack up against UK cities?
What does the future hold?
Q&A

6. Europe – supply spurt continues
Year end 2011 Seasonal adjusted supply ( # monthly rooms ), occ, ADR
1,460,000,000 120
1,440,000,000 100
1,420,000,000
80
1,400,000,000
60
1,380,000,000
40
1,360,000,000
1,340,000,000 20
1,320,000,000 0
Sep-07
Jan-07
Jan-08
Sep-08
Jan-09
Sep-09
Jan-10
Sep-10
Jan-11
Sep-11
Jul-08
May-07
Jul-07
Nov-07
May-08
Nov-08
May-09
Jul-09
Nov-09
May-10
Jul-10
Nov-10
May-11
Jul-11
Nov-11
Mar-07
Mar-08
Mar-09
Mar-10
Mar-11
Supply Occ revPAR

7. Europe – nominal year on year growth
Year end 2010/2011
YE 2011 Occ ADR RevPAR
Total 66% €100 €66
Eastern 58% €85 €49
Northern 71% €92 €65
Southern 63% €101 €63
Western 66% €114 €75
YE 2010 Occ ADR RevPAR
Total 64% €97 €63
Eastern 55% €83 €45
Northern 68% €91 €62
Southern 60% €98 €59
Western 65% €110 €72
7

8. Key European Cities
Jan-Dec 2011, %chg, Occ and ADR (local currency)

9. Good in gateways
Jan-Dec 2011 occupancy

10. Importance of exchange rates
Jan-Dec 2011 ADR €

11. Agenda
The World Regions – are they really our oyster?
Europe – Supply, Supply, Supply
Ireland – where do we fit into the picture?
Do Dublin & Cork stack up against UK cities?
What does the future hold?
Q&A

12. Dublin – flat supply, steady demand, revPAR slow
Year end 2011 Seasonally adjusted supply, demand (# monthly rooms), RevPAR

13. Cork – no new supply, steady demand & revPAR growth
Year end 2011 Seasonally adjusted supply, demand (# monthly rooms), RevPAR

14. Belfast – spurt in supply, demand creeping back
Year end 2011 Seasonally adjusted supply, demand (# monthly rooms), RevPAR

15. Agenda
The World Regions – are they really our oyster?
Europe – Supply, Supply, Supply
Ireland – where do we fit into the picture?
Do Dublin & Cork stack up against UK cities?
What does the future hold?
Q&A

16. Selected Irish & UK cities – occupancy on the up
Year end 2011, %chg, Occ and ADR (UK£ & EUR €*)

17. Selected Irish & UK cities – good occupancy base
Jan-Dec 2011 occupancy

18. Selected Irish & UK cities – ADR struggling to grow
Jan-Dec 2011 ADR

19. Agenda
The World Regions – are they really our oyster?
Europe – Supply, Supply, Supply
Ireland – where do we fit into the picture?
Do Dublin & Cork stack up against UK cities?
What does the future hold?
Q&A

20. Forecast – Selected Cities
2012 RevPAR forecast % chg, local currency
Declines expected Growth expected
Leeds Heathrow
Manchester Gatwick
Edinburgh London
Birmingham
Glasgow

21. Forecast – Dublin quarter by quarter 2012

22. Contact details
Sarah Duignan
Director of Account Management
+44 (0)207 922 1950
sduignan@strglobal.com
www.strglobal.com
STR Global, Ltd is the exclusive owner of all rights in this presentation
and its content. Reproduction of all or a portion of this presentation for
any purpose without prior approval of STR Global is strictly prohibited.