The document provides an overview and analysis of global and regional hotel industry trends from STR Global. It summarizes key metrics like occupancy rates, average daily rates, and revenue per available room for various regions including the Americas, Central and South America, and some specific country markets from January 2008 to September 2013. The presentation also reviews the hotel development pipeline in Central and South America and provides case studies on Dubai and Dublin to highlight opportunities.
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Argentina and South America figures
1. Figures and Perspective for
Argentina and South America
Elizabeth Winkle
FITHA Buenos Aires, Argentina
11th-12th November 2013
Hospitality Trends 2013 and Outlook 2014 - @ STR Global 2013
2013 STR Global
www.strglobal.com
2. Agenda
Who is STR Global
Global Overview
• Total Market Size
• Branded vs Unbranded Hotels
• Pipeline
• Supply vs Demand
• Occupancy and ADR
Spotlight on Continents, Sub-Continents & Markets
• Americas
• Central & South America
• Key Markets
Pipeline
Case Studies - Opportunities
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3. STR Global Key Offering
Past
Demand
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Future
Supply
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4. Measurements of Performance
• Revenue/available room
(RevPAR)
Net Room Revenue
OR
No. of rooms available
• Supply
Total number of rooms available
• Demand
Total number of rooms sold
• Occupancy
No. of rooms sold
%
No. of rooms available
• ADR
Net Room Revenue
Rooms sold
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Occupancy X ADR
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5. Global picture
Market Size as of September 2013
63,862 hotels
5,702,365 rooms
57,996 hotels
4,335,277 rooms
1,383 hotels
236,004 rooms
5,965 hotels
611,657rooms
3,832 hotels
478,460 rooms
24,029 hotels
3,241,730 rooms
156,879 Hotels 14.5 Million Rooms
2013 STR Global
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6. Global picture
Branded vs Unbranded rooms as of September 2013
39% - 61%
66% - 34%
66% - 34%
37% - 63%
45% - 55%
40% - 60%
2013 STR Global
www.strglobal.com
7. Global picture
Pipeline % increase # of rooms
+3%
+6%
+37%
+6%
+13%
+8%
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8. Global picture
Supply & Demand % change September 2013 YTD
12
10
8
6
4
2
0
North America Central- South
America
Europe
Middle East
Supply
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Africa
Asia
Australia &
Oceania
Demand
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9. Global picture
Occupancy % September 2013 YTD
80
+0.9%
75
+2.2%
70
65
+1.5%
-0.4%
+3.3%
-0.2%
60
-0.6%
55
50
45
40
35
30
North America Central- South
America
2013 STR Global
Europe
Middle East
Africa
Asia
Australia &
Oceania
www.strglobal.com
10. Global picture
ADR $, in € for Europe September 2013 YTD
250
+3.6%
200
-3.5%
+0.8%
150
+3.9%
-1.7%
-1.5%
-3.5%
Africa
Asia
100
50
0
North America Central- South
America
2013 STR Global
Europe (€)
Middle East
Australia &
Oceania
www.strglobal.com
16. Central & South American Countries
13.4%
Honduras
-3.7%
5.8%
-12.6%
YTD Q3 RevPAR %Chg $USD
Panama
Colombia
-4.9%
2.0%
Ecuador
Venezuela
-1.0%
5.8%
Costa
Rica
Peru
-7.1%
-8.3%
Brazil
Uruguay
-8.5%
Chile
2013 STR Global
Argentina
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17. Key Market performance
Occ and ADR % change YTD September 2013 in Local Currency
15
10
5
0
-5
-10
-15
Occupancy
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ADR
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18. Key Market performance
RevPAR % change YTD September 2013 in Local Currency
15
10
5
0
-5
-10
-15
2013 STR Global
www.strglobal.com
21. Central & South America Pipeline Share by Country
Brazil
Panama
Colombia
Chile, 3%
Costa Rica, 4%
Argentina
Costa Rica
Chile
Argentina, 6%
Uruguay
Paraguay
Colombia, 9%
Brazil, 59%
Venezuela
Peru
Panama, 9%
Nicaragua
Honduras
Guatemala
Belize
2013 STR Global
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22. Case Studies - Opportunities
2013 STR Global
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25. Paris Demand % Change – Demand picked up immediately post-Olympics
Daily data 1 Jun 2012– 30 September 2012
25
London Olympics
20
15
10
5
0
-5
-10
-15
-20
June
2013 STR Global
July
Aug
Sept
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26. Contact Details
Elizabeth Randall Winkle
STR Global
+44 (0)207 922 1930
ewinkle@strglobal.com
www.strglobal.com
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This presentation is based on information compiled by
STR Global Ltd. No strategic or marketing
recommendations or advice are intended or implied.
2013 STR Global
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