STR offers a profitability program for hotels to compare their financial performance against competitors by submitting two years of P&L data. Participants receive three complimentary reports, including an individual property comparison to market performance and financial summaries at multiple levels. The document also outlines key performance metrics and changes in revenue, costs, and profits for various European and Asia Pacific markets for the year 2015.

1. © 2016 STR. All Rights Reserved.
Join STR’s Profitability Program!
Compare your hotel’s revenues, costs
and profits against your competition.
Submit 2 years of P&L data and receive 3 complimentary
reports and additional discounts.

2. © 2016 STR. All Rights Reserved.
Submit 2 years of P&L data and receive 3 complimentary
reports and additional discounts.
• Complimentary Report comparing your individual property to
country and market performance.
• Companion File including annual financial data on continent,
subcontinent, country, and market-level in multiple currencies.
• Executive Summary analysing revenues, costs, and profits on
continent, subcontinent, and key country-level.
• 44% discount on Custom P&L Reports.

3. © 2016 STR. All Rights Reserved.
TrevPAR
Dept. Exp.
PAR
Undist. Exp.
PAR
GOPPAR
Key performance measures per available room
Total Revenue
Departmental Expenses
Undistributed Expenses
Gross Operating Profit

4. © 2016 STR. All Rights Reserved.
Europe – TrevPAR, GOPPAR, Expenses % Change, YE 2015
EUR Constant Currency
+0.6 % TrevPAR
-1.2 % DeptExpPAR
+3.4 % UndistExpPAR
+1.1 % GOPPAR
Western Europe
Southern Europe
+7.2 % TrevPAR
+1.3 % DeptExpPAR
+8.9 % UndistExpPAR
+14.6 % GOPPAR
DeptExpPAR = Departmental Expenses Per-Available-Room
UndistExpPAR = Undistributed Expenses Per-Available-Room
+2.7 % TrevPAR
+0.5 % DeptExpPAR
+2.0 % UndistExpPAR
+5.3 % GOPPAR
Northern Europe
+3.2 % TrevPAR
+0.7 % DeptExpPAR
+1.4 % UndistExpPAR
+7.1 % GOPPAR
Eastern Europe

5. © 2016 STR. All Rights Reserved.
Asia Pacific – GOPPAR % Change, Margin, & Actual, YE 2015
Key Markets, USD Constant Currency
0%
10%
20%
30%
40%
50%
$0
$50
$100
$150
$200
Tokyo Hong Kong Singapore Sydney Shanghai Bangkok Kuala
Lumpur
New Delhi
GOP ($) % Margin
14% -8% 9% 14% 52% -15% 23%-9%

6. © 2016 STR. All Rights Reserved.
Europe – Payroll Actuals, YE 2015
Key Markets, EUR, Per Available Key
20%
25%
30%
35%
40%
45%
50%
€ 0
€ 10,000
€ 20,000
€ 30,000
€ 40,000
€ 50,000
€ 60,000
Rooms F&B Other GOP Margin
Per Available Key GOP Margin
24% 40% 26% 31% 25% 27% 33% 30% 30% 30% 37% 42%Ratio to Total Revenue

7. © 2016 STR. All Rights Reserved.
STR Coverage – Our P&L Sample
2015 Hotels & Hotel Rooms
+5,600
+1M
+1,200
+260K
+100
+20K
+120K
+450
+1,000
+290K
Hotels
Rooms

8. © 2016 STR. All Rights Reserved.
Deadline for 2016 data submission
If you have any further questions, please email
profitability@str.com
Friday, 24th February 2017