Haywards 5000 is India's largest selling strong beer brand, launched in 1983. It is known for its unique flavor that suits Indian tastes. Foster's lager is an Australian beer brewed with imported ingredients to capture its authentic flavor. It has been internationally acclaimed since 1888. Indus Pride is a new 100% malt beer from SABMiller aimed at passionate Indians. It has a rich taste from using only malt. Royal Challenge is India's second largest selling mild beer, known for its smooth taste. Knock Out is one of the largest selling strong beers in parts of India, with millions of consumers.

1. Sabmiller india's Beer Brands
Haywards 5000
Haywards 5000 is India's largest selling strong beer brand, which perfectly combines
strength with quality credentials that meet the high expectations of today’s demanding
consumers.
Source: http://www.sabmiller.in/brands_haywards_5000.html
Launched in the year 1983, Haywards 5000 is synonymous with strong beer in India.
Haywards 5000 is brewed with the choicest of malts and hops lending itself to a unique
flavour profile to suit the Indian taste and preference. Haywards 5000 is the hallmark of
original and authentic strong beer which other beer brands aspire for. With such
credentials, it is not surprising to see men get together over Haywards 5000. It is the
language of friendship amongst men who are proud of their masculinity and look forward
to a great time with their friends and peers .

2. Foster's
Foster's® Lager is a uniquely Australian beer, brewed with the finest sun-dried malted
barley, the purest water, and Foster's® own specially bred 'Pride of Ringwood' hops
imported directly from Australia to give the beer an authentic flavor.
Foster's® Lager Beer has always been at the forefront of brewing technology and the
Foster's® Lager brewed today is the result of over a century of attention of the brewing
art. Quality has been the strength of Foster's® since its earliest days and remains a
paramount concern at every stage of the beer's journey from brewery to consumer.
Foster's® crisp, clean flavour won it immediate international acclaim when it was first
brewed in Melbourne in 1888. Today, more than one hundred years later, it is still
recognized as one of the world's best beers.
SABMiller India now brews & markets Foster's® in India
Indus Pride

3. THE TRULY INDIAN 100% MALT BEER FOR A 100% CELEBRATION OF
OUR PASSIONS.
The Indian beer consumer has witnessed many beers of different tastes and flavors for
ages. But none so rich and so vibrant and none that is truly 100%, like his passions.
Introducing Indus Pride, a 100% malt beer made using aroma hops and the finest malt
that gives it a rich and vibrant taste specially suited to the Indian palate.
So what is so special about a 100% malt beer?
Most beers use a combination of sugar, maize or rice with malt. 100% malt gives the beer
the full flavor, vibrant sunrise color and brewery fresh clarity. Indus Pride, with its 100%
malt content has a well balanced taste, great mouth feel and is a great drinking
experience.
BREW CHARACTERISTICS

4. Special hops
Essential oils of the special hops are used in Indus Pride to add a distinctive flavor and
aroma to the beer.
Special brewing process
Indus Pride has been brewed with passion to give you a consistent, balanced and fresh
taste. The beer stays stable longer and has a longer shelf life.
Brewed Longer
Indus Pride is brewed longer for 18 days instead of 11 days for other beers. This helps
release the full flavor of the malt and enrich the taste.
Indus Pride is a beer for the confident, fun, vivacious and passionate Indian who believes
in living his passions to the fullest. He is passionate, modern and proud of his roots.
Indus Pride is brought to you by SABMiller group, one of the world’s Largest brewers
with a heritage of over 100 years brewing history and presence across 6 continents and 60
countries.
Indus Pride will offer its consumers and retailers a young, rich and vibrant alternative to
the old, traditional beers. SABMiller group commits to support the brand with outlet
visibility drives and promotional incentives, thus ensuring that the brand moves off the
shelf quickly.
Peroni
Peroni Nastro Azzurro is an intensely crisp and refreshing lager, with
an unmistakable touch of Italian style, brewed in Italy to the original recipe, since 1963
Today, Peroni Nastro Azzurro has become highly representative of classic Italian style
and culture. This premium beer is 5.1% alcohol by volume and expertly brewed using
only the finest quality and variety of spring barley, maize, malts and hops and by
following a meticulous production process.

5. This gives Peroni its unique taste which is refreshing and dry, with a clear-cut, clean
character and clarity, achieved through the exclusive brewing process. This ensures that
the beer has both a fresh and natural quality.
Positioned as ‘Italian style in a bottle’, from presentation to pouring the brand, Peroni
has struck a chord with modern urbanites looking for cosmopolitan class.
Peroni is available in Mumbai, Delhi, Bangalore and Pune. It is available in star hotels
and also in select high-end restaurants, lounge bars, pubs and night clubs.
Royal Challenge Premium Lager
Launched in the year 1993, Royal Challenge Premium Lager is the second largest
selling mild beer in India. Royal Challenge is brewed with the choicest 6 malt barley. Its
long brew duration provides it with a distinct, smooth taste and rich flavour. It has all the
hall marks of a great beer - Color that is golden honey, taste that is smooth and crisp, lace
that sticks to the wall of the glass. Royal Challenge Premium Lager is the beer for the

6. discerning who have the confidence to make their choices based on their superior taste
and knowledge rather than follow the crowd.
The brand has moved from strength to strength since its relaunch by SABMiller in 2004,
and has set itself on a growth momentum that is well ahead of the mild beer industry.
Knock Out
Ever since its launch in 1984, Knock Out has grown from strength to strength to
establish itself as one of the largest selling strong beers brands in the country.
Today there are millions of consumers in the states of Karnataka, Maharashtra, AP, and
some parts of the northern India for whom the brand has come to acquire an iconic status.

7. The popularity of the brand can be gauged by the fact, that despite being available only in
limited markets, around 3 lakh bottles of Knock Out Beers are guzzled by the consumers
everyday.
Now part of SABMiller’s portfolio in India, Knock Out is brewed in modern, state of the
art breweries to ensure consistent conformance to the highest international standards.
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