King
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The king of good Times presents information about United Breweries and their Kingfisher beer brand. United Breweries was formed in 1857 and is now India's largest beer producer, with Kingfisher accounting for 50% of India's beer market share. Kingfisher has experienced strong growth since 1985 and is marketed as "The King of good times" brand for professionals to relax with. The document discusses Kingfisher's market dominance in India, product portfolio, pricing, placement and marketing strategy.
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As for Victory Brands, I empower businesses to connect with their audiences, through strategic brand-building that helps gives them a purpose.
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Miss goodheart created a PowerPoint to test out the Slideshare tool, which was introduced to her by Sharon Tonner on January 20th, 2011.
Kingfisher 2
1) Kingfisher beer is India's largest selling beer brand and has a 50% market share nationally.
2) It is sold in over 60 countries and on international flights, with every third beer sold in India being a Kingfisher.
3) Kingfisher uses aggressive advertising, sponsoring sports events, and releasing swimsuit calendars to promote the brand within restrictions on alcohol advertising.
Kingfisher Beer
The document discusses Kingfisher beer, the leading beer brand in India owned by United Breweries. It provides details on the history and growth of the company, its portfolio of brands and businesses, market share and strategies. Kingfisher has the largest market share in India and is sold in over 52 countries. The document also analyzes the beer industry using Porter's Five Forces model and discusses Kingfisher's segmentation, targeting, positioning and SWOT analysis.
kingfisher
1. The document discusses the history and marketing strategy of United Breweries and Kingfisher beer in India. It traces the ownership of United Breweries back to 1857 and highlights that Dr. Vijay Mallya became Chairman of UB group in 1983.
2. It analyzes Kingfisher's market share and growth in India's beer market, and discusses its classifications, competitors, and Porter's Five Forces analysis of the Indian beer industry.
3. The document also examines Kingfisher's SWOT analysis and concludes with the sources of information used.
Brewery industry ppt
The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.
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As for Victory Brands, I empower businesses to connect with their audiences, through strategic brand-building that helps gives them a purpose.
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1) Kingfisher beer is India's largest selling beer brand and has a 50% market share nationally.
2) It is sold in over 60 countries and on international flights, with every third beer sold in India being a Kingfisher.
3) Kingfisher uses aggressive advertising, sponsoring sports events, and releasing swimsuit calendars to promote the brand within restrictions on alcohol advertising.
Kingfisher Beer
The document discusses Kingfisher beer, the leading beer brand in India owned by United Breweries. It provides details on the history and growth of the company, its portfolio of brands and businesses, market share and strategies. Kingfisher has the largest market share in India and is sold in over 52 countries. The document also analyzes the beer industry using Porter's Five Forces model and discusses Kingfisher's segmentation, targeting, positioning and SWOT analysis.
kingfisher
1. The document discusses the history and marketing strategy of United Breweries and Kingfisher beer in India. It traces the ownership of United Breweries back to 1857 and highlights that Dr. Vijay Mallya became Chairman of UB group in 1983.
2. It analyzes Kingfisher's market share and growth in India's beer market, and discusses its classifications, competitors, and Porter's Five Forces analysis of the Indian beer industry.
3. The document also examines Kingfisher's SWOT analysis and concludes with the sources of information used.
Brewery industry ppt
The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.
Kingfisher
1) United Breweries Ltd was formed in 1857 in India and has been led by chairmen of Indian origin since 1947. Dr. Vijay Mallya became chairman in 1983.
2) The company's mission is to be the recognized leader in target markets and preferred employer, while recognizing human value and being a partner of choice.
3) Kingfisher has the largest market share of beer in India but faces competition from brands of companies like SABMiller, Anheuser-Busch, and Carlsberg. The Porter's Five Forces model analysis finds moderate threat from new entrants and substitutes but high bargaining power of buyers and low of suppliers.
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This document discusses the product life cycle of Kingfisher beer in India. It begins by providing background on Kingfisher and United Breweries as the market leader in India with 40% share. It then describes the four stages of the product life cycle for Kingfisher: introduction in the 1960s, growth in the 1980s and 1990s as incomes rose and advertising increased, saturation as foreign brands entered in the 2000s causing market share to fall, and a decline or constant sales stage as some brands underperformed while Kingfisher overall maintained its position. The document also outlines Kingfisher's various product lines and competitive strategies used over its life cycle.
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Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer globally, and Kingfisher, one of the top brands in India, which positions itself as enabling good times.
Heneiken
Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer in the US, and Kingfisher, one of the top brands in India, which positions itself as promoting good times.
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This document summarizes Kingfisher beer's marketing mix in India. It is the top-selling beer in India with over 36% market share. Kingfisher offers a variety of beers including Kingfisher Premium, Kingfisher Strong, Kingfisher Ultra, and Kingfisher Blue. It uses promotions like sponsoring sports teams and events, fashion awards, and festivals to promote its brand and tagline "King of Good Times." Kingfisher is distributed throughout India and in 52 other countries, where it aims to provide consumers with a light, easy-drinking beer to enjoy good times.
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The document discusses the history and rise of microbreweries in the United States. It notes that microbreweries are growing rapidly across the country, with Oregon and California leading the way. The craft beer industry contributes over $55 billion annually to the US economy and provides over 400,000 jobs. The document also outlines the brewing process and explains what motivates microbrewery owners to open local breweries and share their passion for beer.
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Annual Report 2011Annual Report 2011W here innovationis .docx
Annual Report 2011Annual Report 2011
W here innovation
is always bre wing
THE BOSTON BEER COMPANY
41007_5c.indd 141007_5c.indd 1 3/28/12 3:53 PM3/28/12 3:53 PM
NUMBER OF DIFFERENT
RECIPES BREWED
100
NUMBER OF BEERS BREWED
AND RELEASED
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NUMBER OF NEW BEERS
INTRODUCED (INCLUDING
LONGSHOT)
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NUMBER OF AWARDS
AND MEDALS
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We served 54 of those Samuel Adams®
beer styles, however, to beer lovers. That’s
a record for us. We are especially proud
to report that 23 styles were new to our
line-up. Later in this report, we’ll talk
about the explosion of new breweries
across the country. It is an exciting time
to be in the craft beer business. As the
leader in the craft category, we think
Samuel Adams has continued to lead
in creativity and variety. Among those
54 beers, we have pushed boundaries
to create many exciting, innovative
beer styles sure to surprise and enchant
even the most adventurous craft beer
afi cionado.
If we wanted to characterize 2011 for you in a single word, that
word would be “innovation”. Never before has our industry
experienced such a pace of innovation. Drinkers demand it.
Despite our being the largest craft brewer (at 1% of total US
beer sales), we maintained our agility, and in 2011 that paid
off. All departments from brewing to operations to sales and
marketing, teamed up to maintain our leadership position.
Think about it; every beer we bring to market has to go
through its own regulatory approval process. It needs its own
unique packaging, and our sales force needs to introduce it to
wholesalers, retailers and drinkers. While 2011 was a year when
we had to balance speed and excellence, chaos
and effi ciency, and creativity and order, we are
proud of what we accomplished in 2011, and
we always look forward to this opportunity to
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A Look Back at 2011
For years we have joked about how in 1984
we were invisible, and how over the years we
grew from invisible, to insignifi cant, then
infi nitesimal and then tiny. We longed to be
small, and we’re proud to say, in 2011, we crossed
that threshold to small. The Boston Beer Company
now offi cially has just over 1% of the U.S. beer
market. We depleted more than two million
barrels of beer, 2.41 million to be precise. Given
that our original goal was to sell 5,000 barrels
a year of just one style of beer, Samuel Adams
Boston Lager®, and just within Massachusetts,
this is a pretty staggering accomplishment. Our
total Boston Beer Company depletions growth in
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The Boston Beer Company
now of fi cially has just over
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the Wall.” Who has not been part of a team returning from an outing and
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Sabmiller Indias Beer Brands
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Kingfisher
1) United Breweries Ltd was formed in 1857 in India and has been led by chairmen of Indian origin since 1947. Dr. Vijay Mallya became chairman in 1983.
2) The company's mission is to be the recognized leader in target markets and preferred employer, while recognizing human value and being a partner of choice.
3) Kingfisher has the largest market share of beer in India but faces competition from brands of companies like SABMiller, Anheuser-Busch, and Carlsberg. The Porter's Five Forces model analysis finds moderate threat from new entrants and substitutes but high bargaining power of buyers and low of suppliers.
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Cadbury began operations in India in 1948 and today has 5 manufacturing facilities and 5 sales offices. Cadbury enjoys over 70% value market share in India, the highest for any Cadbury brand worldwide. The document proposes introducing "BeerCules", a beer brand by Cadbury, to diversify into the alcohol industry. It provides details on the beer market in India such as categories, pricing, popular brands and marketing challenges due to regulations. The marketing and sales strategies outlined target different segments and focus on brand association, partnerships and festivals to promote trial of the new product.
Kingfisher beer
This document discusses the product life cycle of Kingfisher beer in India. It begins by providing background on Kingfisher and United Breweries as the market leader in India with 40% share. It then describes the four stages of the product life cycle for Kingfisher: introduction in the 1960s, growth in the 1980s and 1990s as incomes rose and advertising increased, saturation as foreign brands entered in the 2000s causing market share to fall, and a decline or constant sales stage as some brands underperformed while Kingfisher overall maintained its position. The document also outlines Kingfisher's various product lines and competitive strategies used over its life cycle.
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Fosters beer ppt
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This document summarizes Kingfisher beer's marketing mix in India. It is the top-selling beer in India with over 36% market share. Kingfisher offers a variety of beers including Kingfisher Premium, Kingfisher Strong, Kingfisher Ultra, and Kingfisher Blue. It uses promotions like sponsoring sports teams and events, fashion awards, and festivals to promote its brand and tagline "King of Good Times." Kingfisher is distributed throughout India and in 52 other countries, where it aims to provide consumers with a light, easy-drinking beer to enjoy good times.
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The History of the Microbrewery
The document discusses the history and rise of microbreweries in the United States. It notes that microbreweries are growing rapidly across the country, with Oregon and California leading the way. The craft beer industry contributes over $55 billion annually to the US economy and provides over 400,000 jobs. The document also outlines the brewing process and explains what motivates microbrewery owners to open local breweries and share their passion for beer.
Boulevard Project
Boulevard Beer Co. currently produces a range of year-round and seasonal beers but lacks product and packaging innovation. They have opportunities to expand their product lines, introduce new packaging formats, and increase merchandising and promotions at retail and on-premise locations to capture more of the growing craft beer market. The document outlines strategies for new products, packaging innovations, retail and on-premise displays, cross-merchandising, and holiday promotions.
Annual Report 2011Annual Report 2011W here innovationis .docx
Annual Report 2011Annual Report 2011
W here innovation
is always bre wing
THE BOSTON BEER COMPANY
41007_5c.indd 141007_5c.indd 1 3/28/12 3:53 PM3/28/12 3:53 PM
NUMBER OF DIFFERENT
RECIPES BREWED
100
NUMBER OF BEERS BREWED
AND RELEASED
54
NUMBER OF NEW BEERS
INTRODUCED (INCLUDING
LONGSHOT)
23
NUMBER OF AWARDS
AND MEDALS
287
2011
by the numbers
We served 54 of those Samuel Adams®
beer styles, however, to beer lovers. That’s
a record for us. We are especially proud
to report that 23 styles were new to our
line-up. Later in this report, we’ll talk
about the explosion of new breweries
across the country. It is an exciting time
to be in the craft beer business. As the
leader in the craft category, we think
Samuel Adams has continued to lead
in creativity and variety. Among those
54 beers, we have pushed boundaries
to create many exciting, innovative
beer styles sure to surprise and enchant
even the most adventurous craft beer
afi cionado.
If we wanted to characterize 2011 for you in a single word, that
word would be “innovation”. Never before has our industry
experienced such a pace of innovation. Drinkers demand it.
Despite our being the largest craft brewer (at 1% of total US
beer sales), we maintained our agility, and in 2011 that paid
off. All departments from brewing to operations to sales and
marketing, teamed up to maintain our leadership position.
Think about it; every beer we bring to market has to go
through its own regulatory approval process. It needs its own
unique packaging, and our sales force needs to introduce it to
wholesalers, retailers and drinkers. While 2011 was a year when
we had to balance speed and excellence, chaos
and effi ciency, and creativity and order, we are
proud of what we accomplished in 2011, and
we always look forward to this opportunity to
bring you up to date about what’s brewing.
A Look Back at 2011
For years we have joked about how in 1984
we were invisible, and how over the years we
grew from invisible, to insignifi cant, then
infi nitesimal and then tiny. We longed to be
small, and we’re proud to say, in 2011, we crossed
that threshold to small. The Boston Beer Company
now offi cially has just over 1% of the U.S. beer
market. We depleted more than two million
barrels of beer, 2.41 million to be precise. Given
that our original goal was to sell 5,000 barrels
a year of just one style of beer, Samuel Adams
Boston Lager®, and just within Massachusetts,
this is a pretty staggering accomplishment. Our
total Boston Beer Company depletions growth in
2011 was 7.2%.
The Boston Beer Company
now of fi cially has just over
1% of the U.S. beer market.
“One Hundred Bottles of Beer on
the Wall.” Who has not been part of a team returning from an outing and
heard that song sung ad infi nitum, right down to the last beer? For The Boston Beer Company
the “team” is our 840 employees, and in 2011 we really did brew one hundred distinct beers. .
case study on mountain man beer company
The document discusses the alcohol industry and Mountain Man Brewing Company (MMBC). MMBC is a family-owned brewery in West Virginia that produces Mountain Man Lager. It is facing declining sales for the first time as beer drinkers' tastes change. Chris Prangel, who has returned to manage marketing, wants to launch Mountain Man Light beer to attract younger drinkers. This could help compensate for core brand losses but risks cannibalizing lager sales. Maintaining the status quo is not viable as competition is growing. Chris must decide whether launching a light brand is economically feasible and sustainable for MMBC.
United Spirits Ltd
The document provides information about United Spirits Limited (USL), which is India's largest spirits company and one of the top three spirits companies worldwide. It discusses USL's founders, mission, brands, marketing strategies, technology, distribution network and achievements. Specifically, it notes that USL was formed through mergers and acquisitions, has 140 brands including 19 "millionaire brands", a network of 74 distilleries and bottling units, 48 depots, and reaches over 64,000 retail outlets through its distribution. It also highlights USL's focus on innovation, quality and marketing to achieve sales of over 90 million cases in 2008-2009.
SAB-Miller_SYSPRO_Success_Story.pdf
SABMiller is a multinational brewing and beverage company headquartered in London. It was founded in South Africa in 1895 and has since expanded globally through acquisitions. It is now the second largest brewer in the world, operating in over 80 countries with over 200 beer brands. SABMiller has successfully implemented SYSPRO enterprise resource planning software across its global operations to help manage its fast growth. A company representative testifies to how SYSPRO's scalability will continue to support their expanding business needs.
Sabmiller Indias Beer Brands
Haywards 5000 is India's largest selling strong beer brand launched in 1983. Foster's Lager is an Australian beer brewed with imported ingredients to capture its authentic flavor. Indus Pride is a 100% malt Indian beer with a rich taste suited to the local palate. Peroni is an Italian lager with 5.1% alcohol that is crisp and refreshing. Royal Challenge is a mild Indian beer brewed for its smooth taste, while Knockout is a strong local brand consumed by millions across parts of India.
Alliebudweiser (1)
This document discusses Budweiser's current advertising campaigns and strategies. It analyzes Budweiser's target audiences, competitors, and brand identity. It also proposes new ad campaigns aimed at younger consumers. The campaigns--"Best Buds", "King of Beers", and "American Heritage"--would focus on relationships and tie into Budweiser's existing themes while appealing more to millennials. The goal is to create long-term brand loyalty among new legal-age drinkers.
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King
- 1. The king of good Times sUdheeR kUmAR ReddY medURi siVA kUmAR PResenTATion on K.L.S INSTITUTE OF MANAGEMENT EDUCATION & RESEARCH. BELGAUM
- 4. “Drinking beer will not reduce your sorrow neither drinking milk so lets ‘cheers’ to beer”
- 5. 1857 - mR. ThomAs LeishmAn foRmed UniTed BReweRies LTd. 1947 - mR. ViTTAL mALLYA BecAme The fiRsT chAiRmAn of indiAn oRigin. 1974 - inTeRnATionAL BeeR exPoRTs BegAn To Aden And middLe eAsT. 1983 - dR. VijAY mALLYA BecAme The chAiRmAn of The UB gRoUP. inTRodUcTion “Beer is proof that God loves us and wants us to be happy.”
- 6. “Alcohol may be man's worst enemy, but the bible says love your enemy.”
- 7. Beverage Alcohol Pharmaceuticals Aviation Fertilizers International Trading Media Construction Fashion Clothing
- 9. • UB Group • The UB Group, is the market leader • The Group has a huge turnover • Swimsuit Calendar. • Won more than 6 International Awards About the company
- 11. Beer • 50% market share nationally. • Sold in over 52 countries and also on international flights. • Every third beer sold in India is Kingfisher. • India’s 1st global consumer brand – Kingfisher. Spirits • 54% market share in the domestic market. • 2nd largest player in the world. About the company
- 12. As A Brand
- 14. Classifications •Lager: It is stored for a specified period before being bottled or canned. • Pilsner: A type of lager beer, it is light with 3.0 - 3.8% alcohol and has a medium hp flavor. • Ale: Top fermented, this kind of beer has distinct hop aroma. The alcohol content is around 4 - 5%. •Stout: Dark with burnt flavor and strong malt aroma; it is heavily hopped and contains 5 - 6.5% alcohol. • Porter: This is less dark than stout, even less hopped and is somewhat sweet. Alcohol content is around 5%. • Creamy Ale: A highly carbonated beer that is produced by a combination of Ale and lager. • Malt: A strong flavored, high alcohol content beer that ranges in flavor and colors.
- 15. Market Share & Growth
- 16. BEER MARKET SHARE In INDIA UB 50% SAB Miller 36% COBRA 9% Others 5%
- 17. KINGFISHER BRAND MARKET SHARE (BEER) SAB Miller 36% COBRA 9%Others 5% Other UB Brands 21% UB Kingfisher Brand 29%
- 18. 0 0.5 1 1.5 2 2.5 3 1985 1990 1995 1997 1999 2000 2001 2003 2005 2006 HECTOLITRES(INMILLIONS) KINGFISHER BRAND GROWTH (BEER)
- 19. competitors
- 20. Fighting Competitions Presently distributing brands of Beer in India. 1. SAB Miller : Haywards, Royal Challenge, Knock Out, Foster 2. Anheuser-Busch : Budweiser 3. Carlsberg (South Asian Breweries) 4. Heineken (Asia Pacific Breweries) 5. Castle Lager 6. Cobra
- 21. 3 P’s Of Marketing
- 22. product • No.1 selling product in its segment. • Good quality raw material is used to maintain the quality standards. • Consistency of product quality is high. • Always tastes fresh due to good quality and well developed distribution network.
- 23. price • In both mild and strong beer segments kingfisher uses competitive pricing strategy. 650ml 330ml • Rs.65 • Rs.35
- 24. • It is available throughout India, and is dominant particularly in south and west India. • UB has 16 company owned breweries apart from 9 contract breweries in 20 different location across the country. • Kingfisher also has a presence in 60 countries. • It has some sixteen hundred shops apart from pubs and bars. Better retailing outlets are also to be opened under the Kingfisher Brand. place
- 26. STP for Kingfishers Beer
- 27. segmentation • Geographic segmentation: It is available through out India and is dominant in particularly in south and west India. • Demographic Segmentation- Age basis Youth: 16 to 25yrs. (kingfisher mild) Adults: 25yrs & above (kingfisher strong) • Segmentation based on Situation: Birthdays, Anniversary, New year parties etc. “Alcohol is the cause and the solution to many of life's problems.”
- 28. TargeTing • Kingfisher has 2 different products for different market segments. “Friends don't let friends drink Light Beer”
- 29. PosiTioning • Kingfisher positioned itself as a brand for successful & professional individuals who are always ready to take a break, party or just chill out. • It has positioned itself as “The King of good times”. rePosiTioning
- 31. Worldwide known Brand Oldest & Largest Player In India Huge Finances backing from UB Group Strongest Worldwide Distribution System. Different Brands under Same Company High Concentration on Strong Beer Market
- 32. Beer consumption is increasing Reduction in Taxes Brand Extension Benefits High Taxes & Regulations Prohibition on Advertising Indian Culture is a Major Hindrance Many International Player Entering In India
- 34. Statutory warning: Consuming alcoholic drinks is injurious to health.