The document proposes a partnership between SaaSPlex, a global VAS supplier, and a service provider to address the VAS and SaaS market opportunity for SMB customers. SaaSPlex would provide a service delivery platform and marketplace to allow the service provider to offer third-party VAS using a simple interface integrated with their systems. The SaaSPlex platform enables unified service delivery, administration and support, and reduces time to market for new services.

1. SaaSPlex Cloud for Telco/Cellco/ISP

2. Contents SaaS Growth What is SaaSPlex SaaSPlex Proposal Market Addressed by SaaSPlex Solution SaaSPlex benefits for Service Provider USPs of SaaSPlex Platform

3. SaaS Growth

4. What is SaaSPlex SaaSPlex is an externally hosted e-Commerce, Service Delivery Platform that supports the Sale, Provisioning, Billing and settlement of Value Added Services (VAS) for service providers. The SaaSPlex platform provides rich administrative features for enabling unified services delivery and support experience. The functional components of the platform include help desk services, billing, collections, settlement , a hosted services-delivery ecosystem and infrastructure management. From and end-user perspective it includes: Web portal to purchase software services Single point of Sale and Provisioning Single sign-on to services Seamless delivery of services It is a hosted and fully managed solution with hosting environments located in Ireland and the USA (the cloud).

5. SaaSPlex Proposal The proposal is to develop and jointly invest in a managed service partnership with “SaaSPlex”, a Global VAS supplier , to address VAS & Software as a Service (SaaS) market opportunity in the SME space. SaaSPlex will provide a Service Delivery Platform and are a vendor-agnostic service aggregator (marketplace) that enables unified services delivery, customer administration and support capabilities. The SaaSPlex platform will allow any service provider to offer “best of breed” third party Value Added Services while utilising a simple interface to their current business support systems. Key Values: Time to Market for New Services <4 weeks Build channel and partner portals “ real time” bundle creation “ real time” promotions

6. Market Addressed by SaaSPlex Market addressed: SaaSPlex addresses the need to deliver VAS direct to customers Primary market addressed are customers located in SMB Available services: Email and Online Collaboration - Zimbra VOIP IM CRM – Salesforce.com, SugarCRM ERP, Finance, Invoicing - vTiger And more……..

7. SaaSPlex Benefits for Service Provider from a Commercial Perspective Churn reduction – the product is inherently “sticky” and reduces the rate of churn, a major cost and strategic issue for all carriers Increased Revenue – the product directly increases ARPU (Average Revenue per User) by the value added sale Increased Margin – the product uses existing spare capacity on the network (fixed/mobile) therefore has a low cost of sale and increased margin Increased sales of existing products – the product will drive demand for existing data services for new customers and will move existing customers to higher bandwidth speeds increasing their existing product revenues by up selling/ cross selling Bundled sales – the SaaSPlex value added sale will be added to the traditional products to make them more attractive

8. USPs of SaaSPlex Platform Good product catalogue with many services listed. SaaSPlex Platform is a highly scalable and flexible service delivery system. SaaSPlex Marketplace portal delivers most requirements out of the box cutting down on development costs (Re-branding, simple navigation, customer admin, billing info., Single Sign On and is built on Open Source Technology) SaaSPlex portal provides product and customer behaviour analytics SaaSPlex is hosted in the Amazon EC2 Cloud SaaSPlex can provide Level 1, 2 & 3 support on an outsourced basis SaaSPlex provides the capability to launch new services more quickly due to established product delivery processes. SaaSPlex is an experienced SaaS aggregator with experience of partnering Bundled default applications Customer Relationship Management Web mail Online Calendaring and Collaboration Document Management

9. SaaSPlex Platform Infrastructure offering Application Provisioning End result for Channel SaaSPlex Platform Business Applications: Email + Calendar VOIP Invoicing + POs CRM + Revenues, - Churn, + Network Utilisation

10. How it works

11. Operator Branded Webtop