According to #TechSci Research Report- The global Software as a Service (SaaS) Market is expected to reach USD441.26 billion by 2027, growing at a CAGR of 19.31% owing to the rising demand for data backup & recovery. Report URL : https://www.techsciresearch.com/report/software-as-a-service-saas-market/5020.html

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Published: October 2020
www.techsciresearch.com
2015 – 2025
Published: December 2020
www.techsciresearch.com
Published: February 2021
www.techsciresearch.com
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Published: April 2021
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
GLOBAL SOFTWARE AS A SERVICE
(SAAS) MARKET – FORECAST AND
OPPORTUNITIES
2017 – 2027

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Table of Contents
S. No. Contents
1. Software as a Service (SaaS): Service Overview
2. Research Methodology
3. Impact of COVID-19 on Global Software as a Service (SaaS) Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Awareness
5.2. Key Factors Influencing New SaaS Investments
5.3. Type of Subscription Agreement Terms Opted for SaaS Deployment
5.4. Customer Satisfaction
6. Global Software as a Service (SaaS) Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Deployment Type (Public Cloud, Hybrid Cloud, Private Cloud)
6.2.2. By Organization Size (Large Enterprises, SMEs)
6.2.3.
By Application (Customer Relationship Management, Content Communication &
Collaboration , Business Intelligence/Analytics, Enterprise Resource Planning, Human
Resource Management, Supply Chain Management, Others)
6.2.4.
By End-User (IT & Telecom, BFSI, Healthcare, Education, Retail, Manufacturing,
Government, Oil & Gas)
6.2.5. By Region
6.2.6. By Company (2021)
6.3. Market Map
7. North America Software as a Service (SaaS) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
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7.2. Market Share & Forecast
7.2.1. By Deployment Type
7.2.2. By Organization Size
7.2.3. By Application
7.2.4. By End-User
7.2.5. By Country
7.3. North America: Country Analysis
7.3.1. United States Software as a Service (SaaS) Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Deployment Type
7.3.1.2.2. By Organization Size
7.3.1.2.3. By Application
7.3.1.2.4. By End-User
7.3.2. Canada Software as a Service (SaaS) Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Deployment Type
7.3.2.2.2. By Organization Size
7.3.2.2.3. By Application
7.3.2.2.4. By End-User
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7.3.3. Mexico Software as a Service (SaaS) Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Deployment Type
7.3.3.2.2. By Organization Size
7.3.3.2.3. By Application
7.3.3.2.4. By End-User
8. Europe Software as a Service (SaaS) Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Deployment Type
8.2.2. By Organization Size
8.2.3. By Application
8.2.4. By End-User
8.2.5. By Country
8.3. Europe: Country Analysis
8.3.1. United Kingdom Software as a Service (SaaS) Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Deployment Type
8.3.1.2.2. By Organization Size
8.3.1.2.3. By Application
8.3.1.2.4. By End-User
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8.3.2. Germany Software as a Service (SaaS) Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Deployment Type
8.3.2.2.2. By Organization Size
8.3.2.2.3. By Application
8.3.2.2.4. By End-User
8.3.3. France Software as a Service (SaaS) Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Deployment Type
8.3.3.2.2. By Organization Size
8.3.3.2.3. By Application
8.3.3.2.4. By End-User
8.3.4. Italy Software as a Service (SaaS) Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Deployment Type
8.3.4.2.2. By Organization Size
8.3.4.2.3. By Application
8.3.4.2.4. By End-User

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8.3.5. Spain Software as a Service (SaaS) Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Deployment Type
8.3.5.2.2. By Organization Size
8.3.5.2.3. By Application
8.3.5.2.4. By End-User
9. Asia-Pacific Software as a Service (SaaS) Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Deployment Type
9.2.2. By Organization Size
9.2.3. By Application
9.2.4. By End-User
9.2.5. By Country
9.3. Asia-Pacific: Country Analysis
9.3.1. China Software as a Service (SaaS) Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
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9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Deployment Type
9.3.1.2.2. By Organization Size
9.3.1.2.3. By Application
9.3.1.2.4. By End-User
9.3.2. Japan Software as a Service (SaaS) Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Deployment Type
9.3.2.2.2. By Organization Size
9.3.2.2.3. By Application
9.3.2.2.4. By End-User
9.3.3. India Software as a Service (SaaS) Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Deployment Type
9.3.3.2.2. By Organization Size
9.3.3.2.3. By Application
9.3.3.2.4. By End-User
9.3.4. South Korea Software as a Service (SaaS) Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
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9.3.4.2.1. By Deployment Type
9.3.4.2.2. By Organization Size
9.3.4.2.3. By Application
9.3.4.2.4. By End-User
9.3.5. Singapore Software as a Service (SaaS) Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Deployment Type
9.3.5.2.2. By Organization Size
9.3.5.2.3. By Application
9.3.5.2.4. By End-User
10. South America Software as a Service (SaaS) Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Deployment Type
10.2.2. By Organization Size
10.2.3. By Application
10.2.4. By End-User
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Software as a Service (SaaS) Market Outlook
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10.3.1.1. Market Share & Forecast
10.3.1.1.1. By Type
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Deployment Type
10.3.1.2.2. By Organization Size
10.3.1.2.3. By Application
10.3.1.2.4. By End-User
10.3.2. Colombia Software as a Service (SaaS) Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Deployment Type
10.3.2.2.2. By Organization Size
10.3.2.2.3. By Application
10.3.2.2.4. By End-User
10.3.3. Argentina Software as a Service (SaaS) Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Deployment Type
10.3.3.2.2. By Organization Size
10.3.3.2.3. By Application
10.3.3.2.4. By End-User
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11. Middle East & Africa Software as a Service (SaaS) Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Deployment Type
11.2.2. By Organization Size
11.2.3. By Application
11.2.4. By End-User
11.2.5. By Country
11.3. Middle East & Africa: Country Analysis
11.3.1. UAE Software as a Service (SaaS) Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Deployment Type
11.3.1.2.2. By Organization Size
11.3.1.2.3. By Application
11.3.1.2.4. By End-User
11.3.2. Saudi Arabia Software as a Service (SaaS) Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast

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11.3.2.2.1. By Deployment Type
11.3.2.2.2. By Organization Size
11.3.2.2.3. By Application
11.3.2.2.4. By End-User
11.3.3. South Africa Software as a Service (SaaS) Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Deployment Type
11.3.3.2.2. By Organization Size
11.3.3.2.3. By Application
11.3.3.2.4. By End-User
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Company Profiles
14.1. IBM Corporation
14.2. Microsoft Corporation
14.3. SAP SE
14.4. Oracle Corporation
14.5. Salesforce.com, Inc.
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14.6. Amazon Web Services Inc.
14.7. VMware Inc.
14.8. Alphabet Inc.
14.9. Hewlett Packard Enterprise Development LP
14.10. Adobe Inc.
14.11. Cisco Systems Inc.
14.12. Workday Inc.
14.13. Zoom Video Communications Inc.
14.14. ServiceNow, Inc.
14.15. Atlassian Corporation Plc
15. Strategic Recommendations
16. About Us & Disclaimer
12

13. Service Overview

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Service Overview
Scope of Report: Software as a Service (SaaS)
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022
Forecast Period
2023 – 2027
Year Range
GLOBAL SOFTWARE AS A
SERVICE (SAAS) MARKET
BY DEPLOYMENT TYPE
• Public Cloud
• Hybrid Cloud
• Private Cloud
BY REGION
• Europe
• North America
• Asia-Pacific
• South America
• Middle East & Africa
SaaS is one of the three main categories of cloud computing, along with infrastructure as a
service (IaaS) and platform as a service (PaaS). Various IT professionals, business users and
personal users use SaaS applications. Basically, Software as a service (SaaS) is a software
distribution model in which a cloud provider hosts applications and makes them available to
end users over the internet. In this model, an independent software vendor may contract a
third-party cloud provider to host the application.
Market Segmentation
BY APPLICATION
• Customer Relationship
Management
• Human Resource Management
• Content Communication &
Collaboration
• Business Intelligence/Analytics
• Enterprise Resource Planning
• Supply Chain Management
• Others
14
BY ORGANIZATION SIZE
• SMEs
• Large Enterprises
BY END-USER
• Manufacturing
• Healthcare
• IT & Telecom
• Retail
• Education
• Government
• BFSI
• Oil & Gas

15. Research Methodology

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Research Methodology
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was
conducted to determine
overall market size,
segmental market size
and top players in the
Global Software as a
Service (SaaS) Market.
In order to conduct
industry experts’
interviews, TechSci
formulated a
detailed discussion
guide.
List of industry
players and
industry
specialists was
developed.
TechSci conducted
interviews with
industry experts
and industry
players for data
collection and
verification.
Data obtained as
a result of
primary and
secondary
research was
validated through
rigorous
triangulation.
The data was
scrutinized using MS-
Excel, statistical tools
and internal proprietary
database to obtain
qualitative and
quantitative insights
about Global Software
as a Service (SaaS)
Market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
Secondary Research
Primary Research
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Research Methodology
17
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the Global Software as a Service (SaaS)
Market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors
such as increasing use of artificial intelligence and machine learning, rise of blockchain technology, growing usage of mobile
devices, etc. and speculated a robust growth during the forecast period. The study includes market forecasting, which would
enable our clients to take better decisions while planning their strategy to achieve sustainability in the Global Software as a
Service (SaaS) Market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2021 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders and industry experts.
The team interviewed more than 20 companies, 50 industry experts and other value chain stakeholders in the Global Software
as a Service (SaaS) Market to obtain the overall market size during 2017-2021, which was validated by the Delphi technique.
Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2017-
2021.

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Research Methodology
18
Respondents were asked about the current and future market growth rates, as well as market shares by deployment mode, by
organization size, by application, by end-user, by region and by company. Removing the outlier responses, the geometric
mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at
the final revenue shares. Revenue shares generated across various segments were further triangulated from other
stakeholders depending upon the component.
Methodology Followed for Calculation of Market Shares:
Market shares by deployment mode, by organization size, by application, by end-user, by region and by company were
calculated based on the responses received through primary surveys with industry experts, in which the respondents were
asked about the market shares of the leading Software as a Service (SaaS) players. The final shares were calculated by taking
the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Moreover, respondents
were asked about the leading companies operating in the Global Software as a Service (SaaS) Market.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logical checks and analyzed the
survey results in SPSS/Tableau Software.

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Research Methodology
19
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
the Global Software as a Service (SaaS) Market, TechSci Research used various forecast techniques such as:
o Moving Average
o Time Series Analysis
o Regression Analysis
o Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.
TechSci Research also used the impact analysis during short, medium and long term period to estimate and analyze market
demand scenario.
Note: (a): Sum of some shares may not be 100% due to round off till two decimal places.
(b) The market data for 2021 is actual only for 9 months (till Sep 2021), for rest 3 months (Oct 2021- Dec 2021), the
data is estimated.
Partial List of Companies
Interviewed
IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, Salesforce.com, Inc.,
Amazon Web Services Inc., VMware Inc., Alphabet Inc., Hewlett Packard Enterprise
Development LP, and Adobe Inc. among others
Partial List of Secondary
Sources
Company Annual Reports, Press Releases, Industry Magazines, Industry Reports, Company
Websites, TechSci Research Proprietary Database & Knowledge Repository, etc.

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Industry Brief
20
Increasing trend of work from home and surging disposable income to drive the Global Software as a Service market in the forecast period.
According to TechSci Research report, “Software as a Service (SaaS) Market - Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027”, the
Global Software as a Service market was valued over USD149 billion in 2021 and is forecast to grow at CAGR of 19.31% to reach USD441.26 billion by 2027. Software as a
Service (SaaS) allows companies to run applications at minimal cost while improving internal functionality of the companies therefore, many companies have adopted software
as a service during pandemic to rearrange their operations and optimize efficiencies. For this, companies or organizations only have to pay the subscription price and all the
information & software are located at the data center of service provider or company.
Software applications are hosted in the cloud using the SaaS model, eliminating the need for local storage. Data is stored on multiple data centers to ensure that if one fails, the
other data center can continue to provide the service in the event of a disaster. SaaS solutions also eliminate the time-consuming task of performing weekly backups by
triggering automatic backups without user intervention, ensuring the integrity of company data. The model can also be used remotely by multiple users simultaneously, providing
more robust and secure data backups and recovery.
SaaS has helped replace an internal IT model in which technicians directly employed by a company modify elements of its software architecture as required. SaaS solutions
have helped customers free up their technical staff, focusing on more strategic infrastructure investments. It helps relieve the customer of the burden of IT infrastructure and
operations. With the advantage of configuration over customization, functional administrators can frequently configure the system themselves with minimal training, rather than
requesting technical IT support.
Global Software as a Service (SaaS) market is segmented on the basis of deployment type, organization size, application, end user, and regional distribution. On the basis of
deployment type, the market is segmented into public cloud, private cloud & hybrid cloud. Public Cloud segment dominated the overall Software as a Service market in 2021
with a share of 44.91% due to growth in demand for software as a service (SaaS) as numerous users seek more purpose-built and customized solutions, which can meet their
specific business outcomes. Public Cloud is lower in cost as companies or organizations that deploy it need not purchase hardware or software and only need to pay for the
service they use.
Leading players operating in Global Software as a Service market include: IBM Corporation; Microsoft Corporation; SAP SE; Oracle Corporation; Salesforce.com, Inc.; Amazon
Web Services Inc.; VMware Inc.; Alphabet Inc.; Hewlett Packard Enterprise Development LP; Adobe Inc.; Cisco Systems Inc.; Workday Inc.; Zoom Video Communications Inc.;
ServiceNow, Inc.; Atlassian Corporation Plc
“The North American region is the largest in the Global Software as a Service Market with a share of 44.17% in 2021 owing to digitalization of every industry vertical in the
United States. The major factors that further drive the growth of the software as a service market in North America are the presence of a dynamic business environment,
increasing adoption of multiple software services for cost savings, and an indispensable need to achieve better productivity and efficiency through centralized cloud
governance.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data – Snapshot
21
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Billion)
Global Software as a Service (SaaS) Market Size, By Value (USD Billion), 2017-2027F
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xx%
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Public Cloud 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Hybrid Cloud 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Private Cloud 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Europe Software as a Service (SaaS) Market Share, By Deployment Type, By Value, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Customer Relationship
Management
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Content Communication &
Collaboration
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Business Intelligence/Analytics 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Enterprise Resource Planning 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Human Resource Management 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Supply Chain Management 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
United Kingdom Software as a Service (SaaS) Market Share, By Application, By Value, 2017-2027F

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Report Name: GLOBAL SOFTWARE AS A SERVICE (SAAS) MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
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23. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality
analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it
considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible
for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this
document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior
approval of TechSci Research.
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TechSci Research – Europe
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Peterborough,
United Kingdom
Email: sales@techsciresearch.com
www.techsciresearch.com
TechSci Research – Asia-Pacific
B – 44, Sector – 57, Noida, National Capital
Region, U.P. - India
Tel: +91-120-4523900
Email: sales@techsciresearch.com
www.techsciresearch.com
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