Growth is a mindset, not an outcome. Share and learn growth ideas at SaaSBOOMi, the pay-it-forward community for SaaS founders, over a one-day virtual summit, where startups candidly exchange their playbooks, talk about their successes and failures, and dive deep into the workings of distribution-led thinking

1. Retrospective
9th May, 2020
www.saasboomi.com

2. Only the curated delegates

3. Would you recommend SaaSBOOMi Growth to other SaaS founders?
NPS = 94

4. How organised was the event?
NPS = 83

5. Please rate the sessions you attended
State of Union: Marketing in this New World
Order
NPS = 42
Marketing for Category Creators vs Followers
NPS = 48
NPS =
Demand Gen: Your Safety Net to Catch those
Whales and Sharks!
NPS = 25
Structuring and Growing Your Marketing Team
NPS = 64

6. Please rate the sessions you attended
Five Growth Hacks For Your Marketing Engine To
Take Off without Buying Rocket Fuel
NPS = 63
Two to Tango - Sales and Marketing Alignment
NPS = 48
Light at the End of COVID19
NPS = 49

7. This is your title
“1. Setting up your marketing team for success with PEAR framework shared by Vikram
2. Sales & Marketing alignment points shared by Almitra
3. ABM strategy by Ashwini” - Akshay (Infeedo)
“1. The PEAR approach not just to marketing activities but also really great for self-introspection and evaluating KPIs and how
the team is performing both individually and as a whole.
2. Writing use cases / case studies to aid the marketing team. But this approach can also be applied in our team from a
feature development / prioritization perspective.
3.Setting up the marketing stack with JTBD approach” - Kunal (PushOwl)
“1. Implement the marketing framework that Vikram recommended with team (based on how it fits our context)
2. Come up with a structured way of mStack budgeting instead of reacting to costs
3. Experiment with content / webinar / paid channels based on the the learnings I got” - Mathew (Typito)
Three takeaways from the event

8. This is your title
“Keep up the good work. Please make a session focused only on b2b sales for saas companies” - Geeta (Delta X)
“We need to make shorter like a series of conferences, as this virtual therefore the attention get diverted. Also recording
should be given to participants if possible.” - Utsav (Xiarch)
“There were too many action points all through the day . All of it couldn't be noted.. To put them to action will definitely need a
recording where we can go through it again and again and implement to reap the benefits.” - Manisha (SuperProcure)
“Congrats on the amazing session! It was very useful. Some things that might help:
1. A glossary of terms used that's available to everyone attending (not everyone knows the abrev. used in some presentations)
2. The session could be spread over 2 days, it's difficult to absorb so much info in one session - specially with short breaks
and so much screen time.” - Sahaj (Atlan)
“Break out rooms for networking during Virtual conferences. We missed the networking from the real world conference during
this virtual conferences.” - Mithun Raj (DemandFarm)
Thank you for your critical feedback

9. This is your title
“SaaSBOOMi Growth is a must-attend event for entrepreneurs & marketing professionals. This intimate conference is
jam-packed with informative and practical sessions by thought leaders and functional ninjas from some of India’s biggest and
trusted SaaS firms. Glad to have been a part of it!” - Aastha (Veris)
“I recommend SaaSBOOMi to every founder starting a SaaS business. It’s a treasure of learnings from people who've done
this before. It’s an inspiration to do better!” - Abhimanyu (LiveHealth)
“The sheer insights that SaaS founders and leaders can get from any and all of the sessions is unparalleled! First-time
attendee, life-long fan (yes, already!)” - Kunal (Pushowl)
“The virtual summit of SaaSBOOMi was one of the best knowledge sharing and networking events which has given valuable
insights and phenomenal perspectives to my business. The online conference was chock-full of the latest sales and marketing
strategies and practices from the nationwide SaaS experts. It was a terrific investment of time and I would like to thank the
community for being so open in sharing their experiences, which is true: "Pay it forward" culture in its true sense.”
- Ajay (Salezshark)
Testimonials

10. That’s all!