On Tuesday, June 8th, 2017, the Sales Enablement Society officially launched it’s Atlanta Chapter and jumped head on into the growing discussion around Sales Enablement as a strategic function.

1. sesociety.org
Atlanta takes the leading line as they join the fast-
growing global discussion on Sales Enablement

2. sesociety.org
On Tuesday, June 8th, 2017, the Sales Enablement Society officially launched it’s
Atlanta Chapter and jumped head on into the growing discussion around Sales
Enablement as a strategic function.
Our wonderful chapter leader Tonya Schultz launched the discussion and introduced our
topic/goal of the session: to temporarily take over conference planning for the upcoming SES
conference, also referred to as the mecca of sales enablement, on October 26th-28th and
effectively capture and define the experience in such a way that people can envision it and
want to be there.

3. sesociety.org
1. A valuable experience for attendees
2. A unique and authentic tone in promoting the conference
3. A sponsor roadmap
Conference Planning Contingencies for Success

4. sesociety.org
We broke into three work groups and choose (or were assigned by other
groups!) a deliverable based on the contingencies at hand. The mission:
1. Define the member experience and value of the conference
2. Create a fun ad-hoc highlight of why come to the conference for SES
Founder Scott Santucci to read LIVE on DisrupTV
3. Think like a sponsor to define the viability communication strategy in
promoting the conference
Round Table Workgroups

5. sesociety.org
We had a great time discussing the value for members and what would be the real value adds of the
conference and felt most would be tangential to the culture of the SES as a whole. We got a sneak peak at
some of the conference plans from the official conference planning committee and think they have hit the
nail on the head with the vision and structure of the event!
RT 1: Membership Experience
• Mentorship Program
• Pre conference engagement
• “Birds of a feather” your function + mentality
• Use Ted Talks and storytelling
• Intentional activities to help people connect
• Deepen the network
• Tone of latest in enablement and innovation
• Build credibility in organizations
• Adapt to SE practice
• How do we create FOMO
• Trends
• Access to research
• Learning tracks by functional area
• Use case/success stories
• Alignment to Initiatives
• Accelerate programs
• Professional advancement
• Role definition
• ROI Calculator workshop
• Peer Groups
• Industry reports and analysis
• Answers to the biggest challenges
• Access to research
• Take-aways and actionable insights

6. sesociety.org
SES Founder Scott Santucci,
featured on an episode of
DisrupTV on June 9th,
shared our ad-hoc take on
promoting the event. If you
want to see it watch the live
recording here.
RT 2: Disruptive TV Ad-Hoc Script

7. sesociety.org
The discussion around sponsorship experience, led by brave group of ATL SES members stayed primarily
wide with a few deep dives during the exercise.
An overview of the discussion is as follows:
RT 3: Sponsorship
• Vendors do need a sense of ROI for investment. Brand exposure and ability
to tell their “experience” story.
• Spirit and principles of the SES need to be maintained (i.e. not a selling
event) so find sponsors with similar values.
• There are attendee’s that want to learn and bring home intelligence on how
to take near term action.
• Vendor participation should be synced with agenda and outcomes of
conference.

8. sesociety.org
Suggested Sponsor Roadmap Participation:
Conference team should define thought leadership topics aligned with meeting outcomes
with general guide.
Allow for breakout round robin short presentations to present topics with associated
workshop/engagements with only brief promo of vendor purpose and general capabilities.
Allow for vendor room for those that wish to know more about product and services.
A follow-up discussion on allowing to interview participants and creating YouTube type
channel.
RT 3: Sponsorship ct.

9. sesociety.org
This was the first of many productive discussions for the Atlanta Sales Enablement Society
Chapter. Attending this meeting was a mix of Sales Enablement Practitioners, Executives,
Managers and Contributors; Marketing and Sales Leaders; and Vendors with similar values
looking to improve or contribute to sales team's effectiveness.
Want to get involved or just looking for more information about the Sales Enablement Society
in Atlanta? Please contact us at atlantaenablement@gmail.com and visit our website at
www.sesatl.org.
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