This document is a playbook for Microsoft partners to develop a practice focused on data platforms and analytics. It provides guidance on defining a practice focus, understanding the opportunities in data modernization, business analytics, and IoT. It also includes case studies and a maturity model for data and analytics practices. The playbook was created by Microsoft and partner companies to help other partners optimize and grow their Azure practices focused on data and analytics.
With these key best practices, you can create strong ERP governance that will help you use your platform effectively, with an increased focus on the strategic objectives of your business.
Learn more - http://gt-us.co/1NJKpfZ
Big Data & Data Analytics con Microsoft AzureSoftware Guru
Sesión presentada en SG Virtual 11a. edición
Por: Amin Espinoza y Alejandro Martínez
Microsoft Azure cuenta dentro de su enorme oferta con todas las herramientas para trabajar con Big Data y Análisis de información, una tendencia en crecimiento y con un gran potencial de consolidación dentro del mundo empresarial debido a la enorme posibilidad de ahorro en procesos y aceleración en la toma de decisiones.
13 juin 2016
Groupe Excel et Power BI
Sujet: Les platerformes analytiques de Microsoft
Conférencier: Stéphane Fréchette
Stéphane nous a parlé de toutes les plateformes disponibles en ce moment chez Microsoft, pour faire de la BI et de l'analyse de données, ainsi que du plan de développement futur.
Modern Data Warehousing with the Microsoft Analytics Platform SystemJames Serra
The traditional data warehouse has served us well for many years, but new trends are causing it to break in four different ways: data growth, fast query expectations from users, non-relational/unstructured data, and cloud-born data. How can you prevent this from happening? Enter the modern data warehouse, which is able to handle and excel with these new trends. It handles all types of data (Hadoop), provides a way to easily interface with all these types of data (PolyBase), and can handle “big data” and provide fast queries. Is there one appliance that can support this modern data warehouse? Yes! It is the Analytics Platform System (APS) from Microsoft (formally called Parallel Data Warehouse or PDW) , which is a Massively Parallel Processing (MPP) appliance that has been recently updated (v2 AU1). In this session I will dig into the details of the modern data warehouse and APS. I will give an overview of the APS hardware and software architecture, identify what makes APS different, and demonstrate the increased performance. In addition I will discuss how Hadoop, HDInsight, and PolyBase fit into this new modern data warehouse.
Think of big data as all data, no matter what the volume, velocity, or variety. The simple truth is a traditional on-prem data warehouse will not handle big data. So what is Microsoft’s strategy for building a big data solution? And why is it best to have this solution in the cloud? That is what this presentation will cover. Be prepared to discover all the various Microsoft technologies and products from collecting data, transforming it, storing it, to visualizing it. My goal is to help you not only understand each product but understand how they all fit together, so you can be the hero who builds your companies big data solution.
With these key best practices, you can create strong ERP governance that will help you use your platform effectively, with an increased focus on the strategic objectives of your business.
Learn more - http://gt-us.co/1NJKpfZ
Big Data & Data Analytics con Microsoft AzureSoftware Guru
Sesión presentada en SG Virtual 11a. edición
Por: Amin Espinoza y Alejandro Martínez
Microsoft Azure cuenta dentro de su enorme oferta con todas las herramientas para trabajar con Big Data y Análisis de información, una tendencia en crecimiento y con un gran potencial de consolidación dentro del mundo empresarial debido a la enorme posibilidad de ahorro en procesos y aceleración en la toma de decisiones.
13 juin 2016
Groupe Excel et Power BI
Sujet: Les platerformes analytiques de Microsoft
Conférencier: Stéphane Fréchette
Stéphane nous a parlé de toutes les plateformes disponibles en ce moment chez Microsoft, pour faire de la BI et de l'analyse de données, ainsi que du plan de développement futur.
Modern Data Warehousing with the Microsoft Analytics Platform SystemJames Serra
The traditional data warehouse has served us well for many years, but new trends are causing it to break in four different ways: data growth, fast query expectations from users, non-relational/unstructured data, and cloud-born data. How can you prevent this from happening? Enter the modern data warehouse, which is able to handle and excel with these new trends. It handles all types of data (Hadoop), provides a way to easily interface with all these types of data (PolyBase), and can handle “big data” and provide fast queries. Is there one appliance that can support this modern data warehouse? Yes! It is the Analytics Platform System (APS) from Microsoft (formally called Parallel Data Warehouse or PDW) , which is a Massively Parallel Processing (MPP) appliance that has been recently updated (v2 AU1). In this session I will dig into the details of the modern data warehouse and APS. I will give an overview of the APS hardware and software architecture, identify what makes APS different, and demonstrate the increased performance. In addition I will discuss how Hadoop, HDInsight, and PolyBase fit into this new modern data warehouse.
Think of big data as all data, no matter what the volume, velocity, or variety. The simple truth is a traditional on-prem data warehouse will not handle big data. So what is Microsoft’s strategy for building a big data solution? And why is it best to have this solution in the cloud? That is what this presentation will cover. Be prepared to discover all the various Microsoft technologies and products from collecting data, transforming it, storing it, to visualizing it. My goal is to help you not only understand each product but understand how they all fit together, so you can be the hero who builds your companies big data solution.
When you’re in charge of sales for a large enterprise, chances are that your sales teams are dispersed.
They’re managing a diverse portfolio of products and services. And they’re trying their hardest to stay ahead of an increasing field of competition.
It’s never easy—but according to Forrester Research the right sales application can make a world of difference.
Get insights into the potential cost savings and benefits of SAP Cloud for Sales, today’s modern sales application.
Learn how you can achieve:
· 12% productivity improvement across sales
· 20% improved forecasting effectiveness
· 10% reduction in sales cycle times
Plus, give your sales team unparalleled advantage of engaging with the right customers at the right time, everytime - easily and faster than ever before.
Engage customers like never before: http://sqz.co/Kx9p8DX
HeyCoach is a tech interview coaching company that helps software engineers get placed in top product-based companies. The company was founded by two software engineers who were frustrated with the lack of quality tech interview coaching available. HeyCoach's mission is to help engineers get the jobs they want by providing them with the best possible coaching.
HeyCoach's Super 30 program is comprehensive and customized to each individual engineer's needs. The program covers all aspects of tech interviews, including Data Structures and Algorithms, System design, behavioral questions, and mock interviews.
In addition to its coaching program, HeyCoach also offers a number of other resources to help engineers prepare for tech interviews. These resources include practice problems and a community forum where engineers can ask questions and get help from other engineers.
HeyCoach has a proven track record of success. The company has helped thousands of engineers get placed in top product-based companies, including Google, Facebook, Amazon, and Microsoft. HeyCoach's Super 30 program is highly effective because it is tailored to each individual engineer's needs and because it provides engineers with access to the best possible resources.
If you are a software engineer who is looking to get placed in a top product-based company, then HeyCoach is the perfect coaching company for you. HeyCoach's Super 30 program is comprehensive, customized, and effective. With HeyCoach's help, you can get the job you want.
Here are some of the key features of HeyCoach's Super 30 program:
Comprehensive curriculum: The 4-month structured HeyCoach Super 30 program covers all aspects of tech interviews, including data structures and algorithms, system design, behavioral questions, and mock interviews.
Customized coaching: HeyCoach's coaching program is customized to each individual engineer's needs. This means that the program will focus on the areas where the engineer needs the most help.
Access to MAANG Professionals: The 150+ professionals from top product-based companies provide the engineers with the most up-to-date information on what to expect in tech interviews.
Practice problems: HeyCoach also offers a number of practice problems that can help engineers prepare for tech interviews. These problems are designed to help engineers improve their problem-solving skills and their ability to think critically.
How to Better Leverage SharePoint through Microsoft TeamsChristian Buckley
Presentation from the Digital Workplace Conference Australia, held in Melbourne, AU on August 15th and 16th, 2018. The presentation tries to answer the "which tool to use when" and explain how Office 365 Groups, the Microsoft Graph, and converging architecture are providing a unified front-end and back-end collaboration experience in Office 365.
How to Choose the Right Employee Experience Platform A Comprehensive Guide.pdfXoxoday Empuls
When choosing an employee experience platform, you can’t go wrong with a solution that offers a particularly recherché selection of features. Here is the complete guide to help you choose the right employee experience platform.
https://blog.empuls.io/employee-experience-platform/
How to Better Leverage SharePoint through Microsoft TeamsChristian Buckley
Updated for the SharePoint Conference North America (#SPC18) in Las Vegas, and again for the Digital Workplace Conference Australia (#DWCAU) held in Melbourne, August 15+16, 2018.
What does-x api-mean-for-your-learning-data and analytics-strategy-slideshareJames Stack
An introductory presentation on learning analytics. It includes a learning analytics maturity model and a schema for thinking about xAPI, data modelling, xAPI activity providers and how analytics should inform continuous improvement.
Starter Kit for Collaboration from Karuana @ Microsoft ITKaruana Gatimu
How does Microsoft IT approach the collaboration space? This Real World IT presentation is shared with customers worldwide to accelerate their ability to achieve more from their investments.
Also includes links to success.office.com templates in context of how to use them to kick start better adoption of what is available in your enterprise.
(Feb 2015)
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by National Arts Strategies in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.
Best SalesForce CRM Training Institute: NareshIT is the best SalesForce CRM Training Institute in Hyderabad and Chennai providing Online SalesForce CRM Training classes by realtime faculty with course material and 24x7 Lab Facility.
When you’re in charge of sales for a large enterprise, chances are that your sales teams are dispersed.
They’re managing a diverse portfolio of products and services. And they’re trying their hardest to stay ahead of an increasing field of competition.
It’s never easy—but according to Forrester Research the right sales application can make a world of difference.
Get insights into the potential cost savings and benefits of SAP Cloud for Sales, today’s modern sales application.
Learn how you can achieve:
· 12% productivity improvement across sales
· 20% improved forecasting effectiveness
· 10% reduction in sales cycle times
Plus, give your sales team unparalleled advantage of engaging with the right customers at the right time, everytime - easily and faster than ever before.
Engage customers like never before: http://sqz.co/Kx9p8DX
HeyCoach is a tech interview coaching company that helps software engineers get placed in top product-based companies. The company was founded by two software engineers who were frustrated with the lack of quality tech interview coaching available. HeyCoach's mission is to help engineers get the jobs they want by providing them with the best possible coaching.
HeyCoach's Super 30 program is comprehensive and customized to each individual engineer's needs. The program covers all aspects of tech interviews, including Data Structures and Algorithms, System design, behavioral questions, and mock interviews.
In addition to its coaching program, HeyCoach also offers a number of other resources to help engineers prepare for tech interviews. These resources include practice problems and a community forum where engineers can ask questions and get help from other engineers.
HeyCoach has a proven track record of success. The company has helped thousands of engineers get placed in top product-based companies, including Google, Facebook, Amazon, and Microsoft. HeyCoach's Super 30 program is highly effective because it is tailored to each individual engineer's needs and because it provides engineers with access to the best possible resources.
If you are a software engineer who is looking to get placed in a top product-based company, then HeyCoach is the perfect coaching company for you. HeyCoach's Super 30 program is comprehensive, customized, and effective. With HeyCoach's help, you can get the job you want.
Here are some of the key features of HeyCoach's Super 30 program:
Comprehensive curriculum: The 4-month structured HeyCoach Super 30 program covers all aspects of tech interviews, including data structures and algorithms, system design, behavioral questions, and mock interviews.
Customized coaching: HeyCoach's coaching program is customized to each individual engineer's needs. This means that the program will focus on the areas where the engineer needs the most help.
Access to MAANG Professionals: The 150+ professionals from top product-based companies provide the engineers with the most up-to-date information on what to expect in tech interviews.
Practice problems: HeyCoach also offers a number of practice problems that can help engineers prepare for tech interviews. These problems are designed to help engineers improve their problem-solving skills and their ability to think critically.
How to Better Leverage SharePoint through Microsoft TeamsChristian Buckley
Presentation from the Digital Workplace Conference Australia, held in Melbourne, AU on August 15th and 16th, 2018. The presentation tries to answer the "which tool to use when" and explain how Office 365 Groups, the Microsoft Graph, and converging architecture are providing a unified front-end and back-end collaboration experience in Office 365.
How to Choose the Right Employee Experience Platform A Comprehensive Guide.pdfXoxoday Empuls
When choosing an employee experience platform, you can’t go wrong with a solution that offers a particularly recherché selection of features. Here is the complete guide to help you choose the right employee experience platform.
https://blog.empuls.io/employee-experience-platform/
How to Better Leverage SharePoint through Microsoft TeamsChristian Buckley
Updated for the SharePoint Conference North America (#SPC18) in Las Vegas, and again for the Digital Workplace Conference Australia (#DWCAU) held in Melbourne, August 15+16, 2018.
What does-x api-mean-for-your-learning-data and analytics-strategy-slideshareJames Stack
An introductory presentation on learning analytics. It includes a learning analytics maturity model and a schema for thinking about xAPI, data modelling, xAPI activity providers and how analytics should inform continuous improvement.
Starter Kit for Collaboration from Karuana @ Microsoft ITKaruana Gatimu
How does Microsoft IT approach the collaboration space? This Real World IT presentation is shared with customers worldwide to accelerate their ability to achieve more from their investments.
Also includes links to success.office.com templates in context of how to use them to kick start better adoption of what is available in your enterprise.
(Feb 2015)
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by National Arts Strategies in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.
Best SalesForce CRM Training Institute: NareshIT is the best SalesForce CRM Training Institute in Hyderabad and Chennai providing Online SalesForce CRM Training classes by realtime faculty with course material and 24x7 Lab Facility.
Similar to Data Platform & Analytics OpenSistemas MSFT Playbook (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
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Cyber risk predictions
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Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
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- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
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Data Platform & Analytics OpenSistemas MSFT Playbook
1. Insert Photo Here
Data Platform
& Analytics
Microsoft Practice Development Playbook
aka.ms/practiceplaybooks
2. aka.ms/practiceplaybooks
About this Playbook
This playbook is intended for the business
and technical leadership for new and
existing Microsoft partners that are adding
a new practice to their business focused on
Data Platform and Analytics.
Objectives
The goal of this playbook is to help you understand what you
need to do for accelerating or optimizing your Azure focused
practice and why you should perform the recommendations.
Our goal is to not to re-write the existing body of detailed
guidance on how to perform any given recommendation—we
instead point you to resources that you should be aware of that
will help you in this regard.
For the business side, the intent is to provide valuable resources
for some of the key aspects of the business including driving new
revenue opportunities, strategies for marketing, selling, and lead
capture, as well as building deeper and longer team
engagements with your customers through potential new
service offerings such as managed services.
For the technical side, the intent is to offer guidance on a
number of topics that range from the technical skills your team
will need, to resources that you can use to accelerate learning as
well as explaining some of the key opportunities for technical
delivery that you can focus on as you get started and grow your
practice.
How this playbook was made
This playbook is one of four that was written by two Microsoft
Partners (Opsgility and Solliance) while working in conjunction
with the Microsoft Worldwide partner group and 21 other
successful Azure partners that have volunteered time and
information to provide input and best practices to share with the
rest of the partner community.
To validate the guidance provided in these playbooks, we
conducted a survey of 1,136 Azure partners from around the
world with MDC. In this survey, we gathered insights on a range
of topics from how they hire, compensate and train resources;
their business model, revenue and profitability; what practices
and services they offer and what skillsets they have in place to
support their offers. The results of this survey are provided in-
line with the guidance found within this playbook.
CONTRIBUTING PARTNERS
Artis Consulting Mirabeau
Atea OpenSistemas
AwareComm PC Solutions
Blue Meteorite Perficient
DEFTeam Solutions PlainConcepts
Dimension Data Slalom
Empired Softjam
Equinix SpanishPoint
Fragma Data Systems SQL Services Ltd.
Hanu Software Theta
Kloud Solutions
3. DATA PLATFORM & ANALYTICS PAGE 3
aka.ms/practiceplaybooks
Using the playbook effectively
Quickly read through the playbook to understand its layout and the available content. Each
section has an executive summary and key actions to take with the information provided
within. Review these summaries to decide on which areas to focus on. Go over content
several times, if needed, then share with your team. Here are some suggested actions you
can take to use the content effectively:
Get your team together and discuss which pieces of the strategy they are responsible for
Share the playbook with your sales, marketing, support, technical, and managed services teams
Leverage the resources available from Microsoft to help maximize your profitability
Share feedback on how we can improve this and other playbooks by emailing playbookfeedback@microsoft.com
4. DATA PLATFORM & ANALYTICS PAGE 4
aka.ms/practiceplaybooks
Table of Contents
Introduction
About this Playbook.............................................................................................................................................................................................................................................2
Objectives...........................................................................................................................................................................................................................................................2
How this playbook was made.....................................................................................................................................................................................................................2
Using the playbook effectively...................................................................................................................................................................................................................3
Table of Contents..................................................................................................................................................................................................................................................4
The Booming Cloud Opportunity.................................................................................................................................................................................................................15
Define Your Practice Focus & Area of Expertise ......................................................................................................................................................................................16
Understand the Data & Analytics Practice.................................................................................................................................................................................................17
Why choose Microsoft?...............................................................................................................................................................................................................................17
Committed to Partners..........................................................................................................................................................................................................................18
Case Studies ..........................................................................................................................................................................................................................................................19
Looking Ahead..........................................................................................................................................................................................................................................21
Understand the Data & Analytics Practice................................................................................................................................................................................................22
The Data Platform Modernization Opportunity...............................................................................................................................................................................22
The Data Platform Modernization Technology Scenario..............................................................................................................................................................23
The Business Analytics Opportunity......................................................................................................................................................................................................24
Demand Forecasting .............................................................................................................................................................................................................................25
Personalization ........................................................................................................................................................................................................................................25
Predictive Maintenance........................................................................................................................................................................................................................25
Business Analytics Technology Scenario .............................................................................................................................................................................................26
Internet of Things (IoT) Opportunity .................................................................................................................................................................................................... 27
The Internet of Things (IoT) Technology Scenario...........................................................................................................................................................................28
Maturity Model .............................................................................................................................................................................................................................................29
Laggards & leaders ......................................................................................................................................................................................................................................30
Transforming Laggards into Leaders.....................................................................................................................................................................................................31
Maturity Scenarios .......................................................................................................................................................................................................................................32
Partner Practice Development Framework..............................................................................................................................................................................................34
Define Your Strategy.........................................................................................................................................................................................................................................34
Operationalize & Get Trained........................................................................................................................................................................................................................34
Go to Market........................................................................................................................................................................................................................................................34
Close & Execute Deals ......................................................................................................................................................................................................................................34
Optimize & Grow Your Practice....................................................................................................................................................................................................................34
5. DATA PLATFORM & ANALYTICS PAGE 5
aka.ms/practiceplaybooks
Define Your Strategy.........................................................................................................................................................................................................................................35
Executive Summary ...........................................................................................................................................................................................................................................36
Define Your Strategy...................................................................................................................................................................................................................................36
Define & Design the Solution Offer ............................................................................................................................................................................................................ 37
Understand the Cloud Business Models.............................................................................................................................................................................................. 37
Cloud Profitability Benchmark Assessment .............................................................................................................................................................................................38
Benchmark your business..........................................................................................................................................................................................................................38
Benchmark your cloud business now across the four pillars of the Modern Partner ...................................................................................................38
Develop a Business Plan ..................................................................................................................................................................................................................................39
Starting Your Business Plan ......................................................................................................................................................................................................................39
Cloud Opportunity.................................................................................................................................................................................................................................39
Creating the Marketing & Sales Plan ....................................................................................................................................................................................................40
Marketing ..................................................................................................................................................................................................................................................40
Sales .............................................................................................................................................................................................................................................................40
Delivery.......................................................................................................................................................................................................................................................40
Financial Projections..............................................................................................................................................................................................................................40
Capital Requirements............................................................................................................................................................................................................................40
Differentiation..........................................................................................................................................................................................................................................40
Develop a Financial Plan.............................................................................................................................................................................................................................41
Financial Projections...............................................................................................................................................................................................................................41
Anticipated Valuation Impact.............................................................................................................................................................................................................41
Risks and Mitigation ...............................................................................................................................................................................................................................41
Define & Design the Solution Offer ............................................................................................................................................................................................................42
Defining Your Value Proposition............................................................................................................................................................................................................42
Defining Your Solution Offer ...................................................................................................................................................................................................................44
Project Based Services ................................................................................................................................................................................................................................45
Managed Services ........................................................................................................................................................................................................................................47
Intellectual Property....................................................................................................................................................................................................................................50
The Importance of Developing Intellectual Property......................................................................................................................................................................51
Which Azure Services to Include in a Data Platform & Analytics Practice..............................................................................................................................52
Defining Your Pricing Strategy................................................................................................................................................................................................................53
Standard Pricing......................................................................................................................................................................................................................................53
Virtuous Pricing.......................................................................................................................................................................................................................................53
Flat Rating Pricing...................................................................................................................................................................................................................................53
Upfront fees..............................................................................................................................................................................................................................................55
Payment terms.........................................................................................................................................................................................................................................56
Defining Sales Incentives........................................................................................................................................................................................................................... 57
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Reward a sales action ............................................................................................................................................................................................................................ 57
The level of incentive versus required selling effort orients the sales ................................................................................................................................ 57
Simple enough to be understood and drive actions................................................................................................................................................................. 57
Sales Compensation Variables........................................................................................................................................................................................................... 57
Positioning the Offer via Incentives................................................................................................................................................................................................. 57
Include Automation ....................................................................................................................................................................................................................................58
Continuous Innovation through DevOps............................................................................................................................................................................................58
Key services for this offering...............................................................................................................................................................................................................58
Consider Verticalizing the Offer .............................................................................................................................................................................................................59
Identify Partnership Opportunities ..............................................................................................................................................................................................................61
Partner to Partner..........................................................................................................................................................................................................................................61
Make connections with Dynasource.com ......................................................................................................................................................................................61
Get started now.......................................................................................................................................................................................................................................62
Getting the Right Partners into the Azure Business...................................................................................................................................................................62
Define Engagement Process..........................................................................................................................................................................................................................64
Pre-Sales & Post Sales.................................................................................................................................................................................................................................64
Pre-Sales.....................................................................................................................................................................................................................................................64
Post-Sales...................................................................................................................................................................................................................................................64
Implementation ............................................................................................................................................................................................................................................65
Team Data Science Process.................................................................................................................................................................................................................65
Scrum Process ..........................................................................................................................................................................................................................................65
Agile Process.............................................................................................................................................................................................................................................65
Capability Maturity Model (CMMI) Process .................................................................................................................................................................................65
Join the Microsoft Partner Network............................................................................................................................................................................................................66
About the Microsoft Partner Network .................................................................................................................................................................................................66
Network member ...................................................................................................................................................................................................................................66
Action Pack................................................................................................................................................................................................................................................66
Competency .............................................................................................................................................................................................................................................66
Take the next step with a competency...........................................................................................................................................................................................66
Microsoft Partner Programs..................................................................................................................................................................................................................... 67
Business Intelligence Partner Program........................................................................................................................................................................................... 67
Advanced Analytics Partner Program............................................................................................................................................................................................. 67
Cloud Solution Provider (CSP) ........................................................................................................................................................................................................... 67
P-Seller Program..................................................................................................................................................................................................................................... 67
MPN to Resource Alignment.........................................................................................................................................................................................................................68
Align Individuals to MPN Requirements .............................................................................................................................................................................................68
Join the Azure Mentor Program....................................................................................................................................................................................................................71
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Define Engagement Process.......................................................................................................................................................................................................................... 72
Identify Equipment, Services and Tools............................................................................................................................................................................................... 72
Practice Cost Calculation................................................................................................................................................................................................................................. 73
Estimating your Azure Spend .................................................................................................................................................................................................................. 73
Identify Potential Customers/Pilots ............................................................................................................................................................................................................ 76
Build your prospect hit list........................................................................................................................................................................................................................ 76
Define Customer Support Program and Process................................................................................................................................................................................... 77
Support Overview......................................................................................................................................................................................................................................... 77
Supporting Your Customers..................................................................................................................................................................................................................... 78
Support Options from Microsoft............................................................................................................................................................................................................ 79
Submitting Azure Support Requests.....................................................................................................................................................................................................80
Partner Advisory Hours ...............................................................................................................................................................................................................................81
Technical presales assistance ...................................................................................................................................................................................................................82
Deployment services...................................................................................................................................................................................................................................82
Support.............................................................................................................................................................................................................................................................82
Summary of Support Options .......................................................................................................................................................................................................................83
Operationalize & Get Trained........................................................................................................................................................................................................................84
Executive Summary ...........................................................................................................................................................................................................................................85
Operationalize & Get Trained..................................................................................................................................................................................................................85
Creating a hiring plan.......................................................................................................................................................................................................................................86
Should you Hire New Resources or Train Existing Resources?....................................................................................................................................................86
Hire Resources..................................................................................................................................................................................................................................................... 87
Sales Resources.............................................................................................................................................................................................................................................. 87
Marketing Resources................................................................................................................................................................................................................................... 87
Technical Resources.....................................................................................................................................................................................................................................88
Management..................................................................................................................................................................................................................................................89
Support Resources .......................................................................................................................................................................................................................................90
Job Descriptions.............................................................................................................................................................................................................................................91
Recruiting Resources.........................................................................................................................................................................................................................................98
Top 10 Sources to Find Skilled Labor and What to Look For .......................................................................................................................................................98
Resource Compensation.......................................................................................................................................................................................................................... 100
Train Your Business Team ..............................................................................................................................................................................................................................101
Training is Good for Business..................................................................................................................................................................................................................101
Cloud Platform University ................................................................................................................................................................................................................. 102
C+E Partner Curriculum Guide........................................................................................................................................................................................................ 102
MPN Learning Paths............................................................................................................................................................................................................................ 102
Microsoft Inspire Conference Recordings................................................................................................................................................................................... 102
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Partner Community Events, Calls & Webinars........................................................................................................................................................................... 102
Smart Partner Marketing ................................................................................................................................................................................................................... 102
Build staff on-boarding and mentoring plan........................................................................................................................................................................................ 103
Preparing and Training IT Staff for the Cloud ................................................................................................................................................................................. 103
Complete Training........................................................................................................................................................................................................................................... 104
Technical Training...................................................................................................................................................................................................................................... 104
Azure Skills............................................................................................................................................................................................................................................... 104
Microsoft Conferences........................................................................................................................................................................................................................ 104
Safari.......................................................................................................................................................................................................................................................... 104
Pluralsight................................................................................................................................................................................................................................................ 104
Opsgility ................................................................................................................................................................................................................................................... 104
Partner Community Events, Calls & Webinars........................................................................................................................................................................... 105
Microsoft Virtual Academy ............................................................................................................................................................................................................... 105
edX Courses ............................................................................................................................................................................................................................................ 105
Cloud Platform University ................................................................................................................................................................................................................. 105
MPN Learning Paths............................................................................................................................................................................................................................ 105
Microsoft Inspire Conference Recordings................................................................................................................................................................................... 105
Azure Skills............................................................................................................................................................................................................................................... 105
Microsoft Learning On Demand Courses.................................................................................................................................................................................... 105
TechNet Virtual Labs ........................................................................................................................................................................................................................... 105
Attend a Microsoft Azure Course ................................................................................................................................................................................................... 105
Microsoft Azure eBooks ..................................................................................................................................................................................................................... 105
Channel 9................................................................................................................................................................................................................................................. 105
Azure Documentation ........................................................................................................................................................................................................................ 105
Stack Overflow....................................................................................................................................................................................................................................... 105
Microsoft Learning Partners ............................................................................................................................................................................................................. 105
Complete Certifications................................................................................................................................................................................................................................. 106
Solutions Associate Certifications ........................................................................................................................................................................................................ 106
MCSA: Cloud Platform Solutions Associate................................................................................................................................................................................ 106
MCSA: Linux on Azure Solutions Associate................................................................................................................................................................................. 106
Solutions Expert Certifications................................................................................................................................................................................................................107
MCSE: Cloud Platform and Infrastructure ....................................................................................................................................................................................107
MCSE: Data Management and Analytics ......................................................................................................................................................................................107
Solutions Developer Certifications ...................................................................................................................................................................................................... 108
MCSD: App Builder............................................................................................................................................................................................................................... 108
MCSD: Azure Solutions Architect ................................................................................................................................................................................................... 108
Setup Azure for internal use......................................................................................................................................................................................................................... 109
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Azure Credits................................................................................................................................................................................................................................................ 109
Flexibility with Azure Credits.................................................................................................................................................................................................................. 109
Visual Studio........................................................................................................................................................................................................................................... 109
Microsoft Partner Network ............................................................................................................................................................................................................... 109
CSP Sandbox........................................................................................................................................................................................................................................... 109
Ways to Purchase Azure ...........................................................................................................................................................................................................................110
EA Agreements.......................................................................................................................................................................................................................................110
Pay as you go and Trial Accounts....................................................................................................................................................................................................110
Identify and enroll into Azure Sell Incentives..........................................................................................................................................................................................111
Attaching a Digital Partner of Record (DPOR) ..................................................................................................................................................................................111
How does it work?..................................................................................................................................................................................................................................111
Multiple Partner Support.....................................................................................................................................................................................................................111
Microsoft Enterprise Agreement (EA)..................................................................................................................................................................................................112
Cloud Solution Provider............................................................................................................................................................................................................................113
CSP Direct .................................................................................................................................................................................................................................................113
CSP Indirect..............................................................................................................................................................................................................................................113
Identify and apply for Azure Investment Programs.............................................................................................................................................................................114
Cloud and Enterprise (C+E) Investment Programs.........................................................................................................................................................................114
Objectives.................................................................................................................................................................................................................................................114
Build materials to support sales and marketing efforts......................................................................................................................................................................115
Understanding Push vs. Pull Marketing..............................................................................................................................................................................................115
Sales and Marketing Resources..............................................................................................................................................................................................................117
Campaigns................................................................................................................................................................................................................................................117
Web Content ...........................................................................................................................................................................................................................................117
Marketing SureStep..............................................................................................................................................................................................................................117
Services......................................................................................................................................................................................................................................................117
Digital Stride............................................................................................................................................................................................................................................117
Microsoft Community Connections ...............................................................................................................................................................................................117
Logo Builder ............................................................................................................................................................................................................................................117
Create key contracts.........................................................................................................................................................................................................................................118
Key Contracts for your Practice..............................................................................................................................................................................................................118
Service Level Agreement.....................................................................................................................................................................................................................118
Master Services Agreement...............................................................................................................................................................................................................118
Statement of Work................................................................................................................................................................................................................................118
Mutual Non-Disclosure Agreement...............................................................................................................................................................................................118
Setup Tools & Systems ....................................................................................................................................................................................................................................119
Project Management .................................................................................................................................................................................................................................119
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GitHub........................................................................................................................................................................................................................................................119
Visual Studio Team Services ..............................................................................................................................................................................................................119
Microsoft Project....................................................................................................................................................................................................................................119
Microsoft Dynamics 365 for Project Service Automation ......................................................................................................................................................119
Collaboration Tools & File Sharing ...................................................................................................................................................................................................... 120
Microsoft Teams.................................................................................................................................................................................................................................... 120
Yammer .................................................................................................................................................................................................................................................... 120
OneDrive for Business......................................................................................................................................................................................................................... 120
Skype for Business ................................................................................................................................................................................................................................ 120
Surface Hub............................................................................................................................................................................................................................................. 120
Customer Relationship Management..................................................................................................................................................................................................121
Support Ticket Setup and Tracking........................................................................................................................................................................................................... 122
Customer Support...................................................................................................................................................................................................................................... 122
Microsoft Dynamics 365 for Customer Service ......................................................................................................................................................................... 122
Create Consistency and Loyalty ...................................................................................................................................................................................................... 122
Make your agents' jobs easier.......................................................................................................................................................................................................... 122
Get an Adaptive Engine...................................................................................................................................................................................................................... 122
Decide on a Solution Marketplace ............................................................................................................................................................................................................ 123
Azure Marketplace..................................................................................................................................................................................................................................... 123
Certify Applications and Services.................................................................................................................................................................................................... 123
Develop your sales channel .............................................................................................................................................................................................................. 124
Operationalize ....................................................................................................................................................................................................................................... 124
Cortana Intelligence Gallery................................................................................................................................................................................................................... 125
Experiments ............................................................................................................................................................................................................................................ 125
Jupyter Notebooks............................................................................................................................................................................................................................... 125
Solutions................................................................................................................................................................................................................................................... 125
Tutorials.................................................................................................................................................................................................................................................... 125
Collections............................................................................................................................................................................................................................................... 125
Competitions.......................................................................................................................................................................................................................................... 125
AppSource..................................................................................................................................................................................................................................................... 126
Power BI ......................................................................................................................................................................................................................................................... 126
PowerBI.com Solution Templates................................................................................................................................................................................................... 126
PowerBI.com Partner Showcase...................................................................................................................................................................................................... 126
Increase your visibility............................................................................................................................................................................................................................... 126
Create Engagement Checklists & Templates..........................................................................................................................................................................................127
Standardize Customer Engagement....................................................................................................................................................................................................127
Go to Market...................................................................................................................................................................................................................................................... 128
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Executive Summary ......................................................................................................................................................................................................................................... 129
Go to Market................................................................................................................................................................................................................................................ 129
Define your sales process.............................................................................................................................................................................................................................. 130
Plan your customer’s journey to buying............................................................................................................................................................................................ 130
Advance Analytics Customer Decision Framework ..................................................................................................................................................................131
Launch digital marketing activities ........................................................................................................................................................................................................... 132
Build a modern, discoverable website................................................................................................................................................................................................ 132
Social Media............................................................................................................................................................................................................................................ 132
Content Creation .................................................................................................................................................................................................................................. 132
DigitalStride............................................................................................................................................................................................................................................ 132
Digital Transformation with Azure ............................................................................................................................................................................................................ 133
Leading with Digital Transformation.................................................................................................................................................................................................. 133
The four pillars of digital transformation include:.................................................................................................................................................................... 133
How enterprises make this work........................................................................................................................................................................................................... 134
Digital Transformation with Azure ............................................................................................................................................................................................................ 135
Account Based Marketing (ABM)......................................................................................................................................................................................................... 136
Self-Evaluate........................................................................................................................................................................................................................................... 136
Get to know your existing customers.............................................................................................................................................................................................137
Use predictive analytics.......................................................................................................................................................................................................................137
Dig deeper............................................................................................................................................................................................................................................... 138
Engage with Customers & Prospects........................................................................................................................................................................................................ 139
Meetups ......................................................................................................................................................................................................................................................... 139
Conferences.................................................................................................................................................................................................................................................. 139
Publications .................................................................................................................................................................................................................................................. 140
Webinars and Podcasts............................................................................................................................................................................................................................ 140
Bill of Material (BOM) ................................................................................................................................................................................................................................141
Define Technical Community Strategy.................................................................................................................................................................................................... 142
Engage with Workshops.......................................................................................................................................................................................................................... 142
Workshops............................................................................................................................................................................................................................................... 142
Microsoft Technology Centers (Where available).................................................................................................................................................................... 142
Execute Nurture Marketing Efforts............................................................................................................................................................................................................ 143
Creating Long Term Customer Relationships.................................................................................................................................................................................. 143
Why Nurture?......................................................................................................................................................................................................................................... 143
Invest in relationships ............................................................................................................................................................................................................................... 143
Authenticity ............................................................................................................................................................................................................................................144
Relevance.................................................................................................................................................................................................................................................144
Variety.......................................................................................................................................................................................................................................................144
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Follow-up.................................................................................................................................................................................................................................................144
Automation.............................................................................................................................................................................................................................................144
Engage Technical Pre-Sales in Sales Conversations............................................................................................................................................................................ 145
Selling is Technical ..................................................................................................................................................................................................................................... 145
Find Your Customers....................................................................................................................................................................................................................................... 146
Find Your First Customer......................................................................................................................................................................................................................... 146
Qualifying Your Leads............................................................................................................................................................................................................................... 147
Find a business sponsor...................................................................................................................................................................................................................... 147
Confirm the budget............................................................................................................................................................................................................................. 147
Determine use case.............................................................................................................................................................................................................................. 147
Ensure customer readiness................................................................................................................................................................................................................ 147
Targeting Advanced Analytics............................................................................................................................................................................................................... 148
Demand Forecasting ........................................................................................................................................................................................................................... 148
Personalization ...................................................................................................................................................................................................................................... 148
Predictive Maintenance...................................................................................................................................................................................................................... 148
Find Your Next Customer........................................................................................................................................................................................................................ 149
Successfully drive your sales and marketing efforts................................................................................................................................................................ 149
DigitalStride............................................................................................................................................................................................................................................ 149
Web syndication ................................................................................................................................................................................................................................... 149
Case Study:.......................................................................................................................................................................................................................................................... 149
Engage Customers............................................................................................................................................................................................................................................151
Assessing for Customer Readiness........................................................................................................................................................................................................151
Creating a cloud migration plan........................................................................................................................................................................................................... 152
Migration Planning.................................................................................................................................................................................................................................... 153
Measure Customer Adoption & Engagement....................................................................................................................................................................................... 155
Measure & Track......................................................................................................................................................................................................................................... 155
Close & Execute Deals .................................................................................................................................................................................................................................... 156
Executive Summary ..........................................................................................................................................................................................................................................157
Close & Execute Deals................................................................................................................................................................................................................................157
Develop Customer Adoption & Onboarding Plans ............................................................................................................................................................................ 158
Maximize customer lifetime value....................................................................................................................................................................................................... 158
People ....................................................................................................................................................................................................................................................... 158
Process...................................................................................................................................................................................................................................................... 158
Technology ............................................................................................................................................................................................................................................. 158
Identify Opportunities to Co-Sell with Microsoft ................................................................................................................................................................................ 159
Closing the Sale Together....................................................................................................................................................................................................................... 159
Develop Proposal............................................................................................................................................................................................................................................. 160
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Write winning proposals.......................................................................................................................................................................................................................... 160
Negotiate and Close Deals ............................................................................................................................................................................................................................161
Be on point with Azure Sales Training.................................................................................................................................................................................................161
Training Recommendations ..............................................................................................................................................................................................................161
Pitch Perfect Conversation Checklist........................................................................................................................................................................................................ 162
Selling Azure Solutions............................................................................................................................................................................................................................. 162
INSTRUCTIONS FOR PARTNERS...................................................................................................................................................................................................... 162
Deploy/Implement Solutions ...................................................................................................................................................................................................................... 163
Execute Efficiently ...................................................................................................................................................................................................................................... 163
Deploy/Implement Solutions ...................................................................................................................................................................................................................... 164
Architecture Design Session................................................................................................................................................................................................................... 164
Primary Audience ................................................................................................................................................................................................................................. 164
Before the ADS....................................................................................................................................................................................................................................... 164
During the ADS...................................................................................................................................................................................................................................... 164
Discovery.................................................................................................................................................................................................................................................. 165
Envisioning.............................................................................................................................................................................................................................................. 165
Planning ................................................................................................................................................................................................................................................... 165
After the ADS.......................................................................................................................................................................................................................................... 165
Deploy/Implement Solutions ...................................................................................................................................................................................................................... 166
Implement Proof of Concepts ............................................................................................................................................................................................................... 166
How to perform a Proof of Concept? ............................................................................................................................................................................................167
Define Scope............................................................................................................................................................................................................................................167
POC Execution ........................................................................................................................................................................................................................................167
Next Steps.................................................................................................................................................................................................................................................167
Common Proof of Concepts for Data Platform and Analytics: ............................................................................................................................................167
Transition to Managed Services ................................................................................................................................................................................................................. 168
Pass the customer off to your managed service team ................................................................................................................................................................. 168
Expectations............................................................................................................................................................................................................................................ 168
Opportunity............................................................................................................................................................................................................................................ 168
Digital Partner of Record ................................................................................................................................................................................................................... 168
Best practices for running an Azure project........................................................................................................................................................................................... 169
Troubleshooting Resources...........................................................................................................................................................................................................................170
Data Platform & Analytics Troubleshooting Resources ..........................................................................................................................................................170
Leverage Investment Resources ..................................................................................................................................................................................................................171
Consumption Investment Funds (CIF).................................................................................................................................................................................................171
Deal Support (Pre-Sales).....................................................................................................................................................................................................................171
Driving Consumption & Adoption (Post Sales)........................................................................................................................................................................171
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Deployment Planning Services for Data Platform & Analytics.............................................................................................................................................171
Safe Passage ..................................................................................................................................................................................................................................................172
Azure Everywhere........................................................................................................................................................................................................................................173
Azure Everywhere..................................................................................................................................................................................................................................173
Delivery Format......................................................................................................................................................................................................................................173
Azure Access..................................................................................................................................................................................................................................................173
Optimize & Grow Your Practice.................................................................................................................................................................................................................. 174
Executive Summary ..........................................................................................................................................................................................................................................175
Optimize & Grow Your Practice.............................................................................................................................................................................................................175
Collect Feedback ...............................................................................................................................................................................................................................................176
The Basics .......................................................................................................................................................................................................................................................176
Use Feedback to Optimize and Grow..................................................................................................................................................................................................177
Don’t forget the Case Studies ...........................................................................................................................................................................................................177
What is a post mortem?............................................................................................................................................................................................................................178
Land & Expand ...................................................................................................................................................................................................................................................179
Growing Scope.............................................................................................................................................................................................................................................179
Land ............................................................................................................................................................................................................................................................179
Expand .......................................................................................................................................................................................................................................................179
Refine Customer Value Proposition.......................................................................................................................................................................................................... 180
Refine Customer Value Proposition and Offer................................................................................................................................................................................ 180
Expand to Similar Customers........................................................................................................................................................................................................................181
Vertical Customer Play ..............................................................................................................................................................................................................................181
Optimize Costs.................................................................................................................................................................................................................................................. 182
Efficiency, Profit and Growth ................................................................................................................................................................................................................. 182
Metrics that matter in a cloud business............................................................................................................................................................................................. 183
Revisit Partnerships.......................................................................................................................................................................................................................................... 184
Grow Partnerships...................................................................................................................................................................................................................................... 184
Playbook Summary ......................................................................................................................................................................................................................................... 185
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The Booming Cloud Opportunity
IDC forecasts that worldwide public IT cloud services revenue (i.e. SaaS, PaaS, and IaaS) will
reach $141.2B USD by 2019, a 19.4% compounded annual growth rate (CAGR): almost six
times the rate of overall IT spending growth! SaaS still makes up the majority of spending,
though PaaS and IaaS are expected to grow at almost twice the rate of SaaS over the next five
years.
IDC predicts double digit cloud services growth across all geographies. The US accounted for 64% of revenue in 2015, but will drop to 60%
by 2019. Latin America (31.4% CAGR) and Asia Pacific excluding Japan (24.1% CAGR) will see the highest growth rates for public cloud over
the next 5 years.
Public IT Cloud Services Growth
(2014-2019 CAGR %)
SERVICE MODELS:
SaaS (Software as a Service)
15.8%
PaaS (Platform as a Service)
30.6%
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Latin America: 31.4%
Asia/Pacific (excluding Japan): 24.1%
Middle East and Africa: 22.4%
Western Europe: 20.5%
Japan: 20.3%
Central and Eastern Europe: 18.9%
Canada: 18.3%
United States: 18.0%