Startup AddVenture Cairo 2015 - Swipetap

1. STARTUP COMPETITION
FINALE

2. 11 September 2014
CONFIDENTIAL
Startup AddVenture Pitching competition
Greek Campus- Cairo 2015

3. F&B is an integral part of society
• Almost all entertainment forms include F&B
• Thousands of cafes & restaurants are already serving Cairo
• Cafes are the local equivalent of bars and pubs
• Hotel restaurants are the go-to for fine dinning

4. But there are persistent challenges
• Slow waiters
• Ugly menus
• Expensive legacy point-of-sale systems
• Lack of data

5. Swipe ‘n Tap: innovative ordering solutions
• 2011: Idea stage
• 2012: Capital from Vodafone Ventures, TDF & business angels
• 2013: One of the first tech mergers in MENA with el7esab
• 2014:
First revenues generated
Active in 14 outlets
License based model: EGP 170 per month / screen

6. Swipe ‘n Tap offers 3 core products
Digital Menus POS Data-lytics

7. Products show-case: Digital Menus

8. Products show-case: Digital Menus

9. Products show-case: POS

10. Aggressive sales planned for 2015
14 24 37 51
78
95
119
139
168
198
Monthly Branch Activation

11. www.swipentap.com