1. Custom ASICs for Internet of Industrial Things (IoIT)
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
2. Agenda
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> IoIT – An introduction
> The Market Drivers & Numbers
> What our customers are saying
> A Real Customer Example
3. IoIT : Internet of Industrial Things
15 September
2016Copyright Silicon and Software Systems, 2009-2016
source: Industrie 4.0 Working Group
> Industry 4.0 is to production
what IoT is to consumer
> Presents a huge opportunity
for Semiconductor Integration
as we evolve from utilization
centric PLC systems to vast
networks of connected
sensing and control devices
> Just as IoT is profiting from
Semiconductor Integration,
IoIT will also profit
4. IoIT: Market Drivers - today
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
Bottom-Line Growth
End-user seeking:
> Waste reduction
> Optimisation of scare resources, energy and
man-power
> Need for early warning information to mitigate
against production down-time – proactive
versus reactive
> All this requires access to smart-interpreted
real-time data, obtained from sensors dispersed
throughout the production environment
Top-Line Growth
> OEMs seeking more lucrative
revenue streams via services on top
of their product business via:
> Licensing & Entitlement Management
> s/w upgrades
> Device management
> Application development
5. IoIT: the numbers
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> $3.77B
2015 Revenue Estimate for all
IoIT
> 16.8%
CAGR for IoIT (2014-2021)
> $1.4B
2015 Revenue Estimate for
Automation & Control
Sensors within this segment
include, temperature, pressure,
gas, level, flow, proximity,
toxicity & contact
Analytics-Upgrades & Configurations
Sensors
Enabling
in IoIT
1
2
3
4
5
6
7
Automation & Control
Cloud/API
Location & Tracking
Remote Monitoring & Maintenance
Supply Chain Mgmt
Optimal Energy
Source: Frost & Sullivan
6. IoIT: the cheer leaders
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
“IoIT is where the rubber has really hit the IoT road”
7. IoIT: what our customers are saying
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
At a high level..
> “we do not want to be left behind in this emerging IoT landscape”
> “devices are getting more connected and smarter, faster and faster”
> “how do we extract more value in our vertical markets?”
At the EDGE..
> “we need reliable and secure connectivity”
> “we need those devices to be low-power – fit & forget”
> “we need them to be economically viable”
> “precision & latency in control will become differentiating factors”
8. The Current State of Play
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> Solutions that incorporate Sensing, Control
& Connection today are based on ASSP’s
> The resultant solutions are:
> big
> non-optimised or over specified
> Noisy – poor signal integrity
> in-efficient
> and costly
9. Bringing CE Expertise to Industrial
15 September
2016
> Take the silicon integration experience and expertise
developed by the semiconductor industry in the past 2
decades of churning out smartphones…now that
intelligence can be utilised in the industrial space
> Semiconductor foundries have a rich portfolio of process
options from BCD, to ULP to inclusion of Flash at the correct
economic points
> We have a large portfolio of IP at these nodes, providing a
low risk integration path
> In short the foundries are there, we have the IP, and the
integration expertise
Copyright Silicon and Software Systems, 2009-2016
10. S3 Tailored ASICs
15 September
2016
Copyright Silicon and Software Systems, 2009-2015. Company Confidential
16. A customer example
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> Our customer is an OEM that
provides valves to the Oil & Gas
Industry
> No ASIC experience
> However they heard that through
customised silicon integration they
could:
> Increase their top-line by adding
more value to their existing product
line
> Increase their bottom line by
reducing their eBOM
> Extend their portfolio into new
application areas
> With enhanced connectivity they
could introduce new service centric
revenue streams
17. Their Requirements
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
Technical Requirements
> Allow for portfolio tiering
> Multiple Sensor Interfaces – Pressure, Temp, Diagnostics
> Integrated Smart Control Loop
> Valve Positioning
> Communications (FF, HART)
> Integrated ARM processor core
> Designed to be intrinsically safe
> Low Power (<20mW)
source: Wermac
18. Typical Implementation
Typically implemented with off-the shelf
ASSPs:
> 16-bit Microcontroller family
> ASPs ($4.4 to $12) pending on product
tiering
> Field-Bus modem
> ASPs ($24)
> Flash Memory
> ASPs ($11.7)
> Numerous discrete14-16bit LP-ADCs
> ASPs ($7.9 to $15.7)
> Numerous discrete analog blocks, such as
references, RTCs and DACs
> ASPs ($1.5 to $3.2)
> Total eBOM >> $90 !
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
19. Our Approach
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> Review their product roadmap
> What assets are they trying to Sense , Control
& Connect
> What can we do to build a solution that meets
their current needs as well as is scalable to
allow them to enter parallel application areas?
> We discussed sensing needs, measurement
needs, control & programmability needs,
connectivity needs and security needs
> Applied our Silicon Economics and Systems
knowledge to provide an integrated mixed-
signal SoC, leveraging from the rich portfolio of
IP, all available at mature TSMC foundry nodes
20. The Solution
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> Technology: TSMC 180nm eLL
> Dynamic Power: 157 uW/MHz
> Development schedule: 12 months
> Main Blocks
> ARM Cortex-M4 core
> PIC microcontroller
> AFE including
> 14bit ultra-low power SAR ADCs
> 12bit control DACs,
> power switches
> analog multiplexors & op-amps,
> Temp sense,
> optimised power management blocks
> FLASH & SRAM memories
> Industrial Communication interfaces (Foundation Fieldbus
MAU and HART)
> Multiple Digital interfaces (SPI, UART, I2C, Parallel)
21. Their Outcome
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
> Reduced Power
> Smaller Form Factor
> Improved reliability, due to less components
> Better signal integrity
> > 80% saving in eBOM
> Feature differentiation – they defined their solution & now own their solution
> roadmap success - can be leveraged across their connectivity portfolio
> IP security – solution is not readily copied
> Simpler inventory management – one part for all the end-product tiers
22. Summary
15 September
2016
Copyright Silicon and Software Systems, 2009-2016
“IoIT is where the rubber has really hit the IoT
road”
We understand how to translate your system, talk to us