SlideShare a Scribd company logo
By:
Melanie Vu
Hannah Duke
Patrick Rene
Courtney Alexander
Background Information
• Onitsuka Co., the earlier name of ASICS, was
founded in 1949 by Kihachiro Onitsuka, a Japanese
man who noticed a need for children’s athletic
shoes during the years following World War II.
• Onitsuka began by making basketball shoes in his
living room.
• Onitsuka was an advocate of "bringing up sound
youth through sports.”
• He changed the company name to ASICS in 1977.
• The name “ASICS” is the acronym of the Latin
phrase “Anima sana in corpore sano” which
translates to “a sound mind in a sound body.”
• ASICS headquarters are located in Kobe, Japan.
• Impact Guidance System-
Improves the ability for the foot to make its natural heel strike to toe-off
motion.
• Guidance Trusstic System-
Helps to improve the movement of the foot and provides mid-foot
structural reliability
TREAD
SUPPORT
Characteristics of ASICS Shoes
• FluidRide-
The shoes have a mixture of bounce back and cushioning components
with less weight and great durability
• Gel cushioning in front and back-
Helps to lessen the shock during the impact and toe-off periods
ARCH
SUPPORT
• FluidFit-
The shoe is able to stretch in multiple
directions, allowing for a “glove-like” fit
• The toe boxes of ASICS shoes are often
characterized as narrow and fitting
long.
TOE BOX
• Discrete Eyelets-
Help to even out lace tension, allowing for
a more customized fit
• Heel Clutching System-
Improved heel support and fitting
MORE
FEATURES
Pros:
• Recommended for flat
feet and for narrow feet
• Good stability
• Great flexibility
• Long lasting pronation
support
• Well cushioned
• Supportive heel
PROS AND CONS
(As frequently mentioned by reviewers)
Cons:
• Lack of cushion at the
front of the shoe
• Stiff front of shoe
• Stiff sole
• Heavy compared to
other brands
• Pricey compared to
similar shoes from
other brands

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Asics shoe presentation

  • 1. By: Melanie Vu Hannah Duke Patrick Rene Courtney Alexander
  • 2. Background Information • Onitsuka Co., the earlier name of ASICS, was founded in 1949 by Kihachiro Onitsuka, a Japanese man who noticed a need for children’s athletic shoes during the years following World War II. • Onitsuka began by making basketball shoes in his living room. • Onitsuka was an advocate of "bringing up sound youth through sports.” • He changed the company name to ASICS in 1977. • The name “ASICS” is the acronym of the Latin phrase “Anima sana in corpore sano” which translates to “a sound mind in a sound body.” • ASICS headquarters are located in Kobe, Japan.
  • 3. • Impact Guidance System- Improves the ability for the foot to make its natural heel strike to toe-off motion. • Guidance Trusstic System- Helps to improve the movement of the foot and provides mid-foot structural reliability TREAD SUPPORT Characteristics of ASICS Shoes
  • 4. • FluidRide- The shoes have a mixture of bounce back and cushioning components with less weight and great durability • Gel cushioning in front and back- Helps to lessen the shock during the impact and toe-off periods ARCH SUPPORT
  • 5. • FluidFit- The shoe is able to stretch in multiple directions, allowing for a “glove-like” fit • The toe boxes of ASICS shoes are often characterized as narrow and fitting long. TOE BOX
  • 6. • Discrete Eyelets- Help to even out lace tension, allowing for a more customized fit • Heel Clutching System- Improved heel support and fitting MORE FEATURES
  • 7. Pros: • Recommended for flat feet and for narrow feet • Good stability • Great flexibility • Long lasting pronation support • Well cushioned • Supportive heel PROS AND CONS (As frequently mentioned by reviewers) Cons: • Lack of cushion at the front of the shoe • Stiff front of shoe • Stiff sole • Heavy compared to other brands • Pricey compared to similar shoes from other brands