The two-day conference focused on developing performance measures and strategic plans to improve youth programs and services. Day one included sessions on developing 21st century skills in youth, promoting healthy outcomes, leveraging after school programs, and using social media and web technologies. Day two covered creating a strategic plan, designing a recruitment marketing plan, and reporting outcomes to stakeholders. The conference provided tools and strategies to inspire youth success, ensure program sustainability, and enhance service delivery.

1. Febuary 8–10, 2010
Arlington, VA
YOU WILL LEARN TO:
Earn up to Address the Needs of Today’s Youth to Develop Performance Measures that
15 CPE Credits! Inspire Success in the 21st Century Align with Your Program Mission
Focus on youth development initiatives Learn how to develop performance
in social media, entrepreneurship and measures that increase results for
leadership to promote positive outcomes your organization
Leverage Funding and Resources to Create a Successful Strategic Plan to
Sustain Your Youth Services Programs Enhance Service Delivery
Implement strategies to win grants Determine how to define your programs
and comply with key federal financial mission and outcome goals
standards for reporting
and implementation
www.PerformanceInstitute.org/Youth
www.PerformanceWeb.org/STEM 1

2. Day One: FEBUARY 8, 2010
8:30 Conference Registration and Continental Breakfast
9:00 KEYNOTE ADDRESS
Tomorrow’s Leaders Today: Empower Youth with Leadership
It is a lot of pressure to be a kid-homework, chores, making good decisions and deciding what you want to
be when you grow up. It is even more difficult to be an adult. Today’s youth must be ready to take up the
challenges for the 21st century and beyond. During this keynote, you will learn about the latest statistics and stories
about issues facing today’s youth. Positively implement change by enriching the lives of today’s youth community
through the mission of your programs. You will also learn to:
• Ensure youth involvement to develop and promote leadership opportunities in the community
• Strengthen your community-based programs through evaluating outcomes
• Prepare youth with indispensable skills to meet the needs of the high speed world around them
Jon Heymann
CEO
Communities In Schools of Jacksonville
10:15 Break and Refreshments
Gain the essential funding and resources to improve
and sustain youth outcomes
Who Should Attend
• Youth Employment Program Managers • Counseling Directors
• Program Directors • Transition Coordinators
• One-Stop Career Center Managers • Workforce Development Boards
• Education Program Administrators • Workforce System Youth Program Developers
• Youth Service Organization Directors • Nonprofits and Community-Based
Organizations
• Regional Workforce Offices
2 www.PerformanceInstitute.org/Youth

3. Day One: FEBUARY 8, 2010
10:30 Develop 21st Century Skills as The Keys to Success 2:15 Break and Refreshments
• Understand 21st century skill sets and how your youth can
hone their skills for future success
2:30 Recruit and Retain: Positive Employment Outcomes for
• Bridge the gap between school and home by helping
youth obtain multi-lateral skills for life and career, technology Young Adults
and innovation • Examine the link between socio-economic status and
• Focus attention on 21st century skills to enhance student successful employment for youth
outcomes in your youth program • Learn ways to encourage educational and technical
Bob Watson programs to help with job preparedness
Executive Director • Determine barriers to employment and how youth
21st Century Leaders can overcome them and be successful in today’s
uncertain economy
11:30 Positive Impact: Promote Healthy Outcomes for Joe Carbone
All Children President and CEO
The Work Place, Inc.
• Empower today’s youth with life skills to take responsibility
for their own health and wellness
• Achieve positive youth health outcomes by recognizing risk 3:30 All A-Twitter: Navigate Web 2.0 and Beyond to Reach
factors such as teen pregnancy, chronic health conditions
Your Youth
and behavioral risk factors
• Engage other agencies and organizations to bring together • Hear about ways to employ Web 2.0 technologies to
resources that promote healthy living promote your youth program
Jeff Sunderlin • Contact even the hardest to reach youth through social media
YWCA of the USA outlets that appeal to their activities and interests
12:30 Lunch Break • Learn how to enhance youth creativity and engagement
through web based initiatives
1:15 Out of School Time: Success Indicators for Youth in Erich Stiefvater
After School Programs Program Advisor, Volunteer Leadership Center
Center for School, Family, & Community
• Link after school programs to proven results for improving Education Northwest
academic achievement and attendance
• Learn to promote your after school program as a stepping 4:30 Day One Adjourns
stone to academic and employment success
• Show how after school programs foster coping skills, conflict
resolution and fair play rules within today’s youth
Rivka Burstein-Stern
Field Outreach Coordinator
The Afterschool Alliance
Reasons to Attend
• DESIGN outcome measures to improve performance, reporting and funding outcomes
• DEVELOP a social media strategy to enhance your youth program and target hard to reach
• DETERMINE how to successfully market and engage the youth population
• FORGE partnerships to ensure matching measures and goals for community based programs
www.PerformanceInstitute.org/Youth 3

4. Day Two: FEBUARY 9, 2010
8:30 Continental Breakfast
9:00 KEYNOTE ADDRESS
Develop a Strategic Plan for Your Youth Program
During lean times, a sound strategic plan for your agency or organization is a key strategy. In order
to answer to stakeholders and to keep a steady flow of revenue, you must learn how to effectively
outline your goals. Learn the step by step elements for the creation and implementation based on your
program needs. Ensure the continuation of services to your youth by becoming a results oriented
agency or organization.
• Define your mission and program outcome goals
• Establish outcome goals to drive mission-aligned organizational results
• Ensure that responsible fiscal management is a priority in your strategic plan
Elizabeth Holden
Director
Polycom Grant Assistance Program
10:00 Break and Refreshments
Inspire Positive Youth Transitions and Development in the Workforce
44 www.PerformanceInstitute.org/Youth

5. Day Two: FEBUARY 9, 2010
10:15 Design and Implement a Successful Recruitment 2:15 Report Outcomes to Stakeholders
Marketing Plan • Maintain an open communication line between the
• Ensure your marketing activities are tailored to fit your organization and outside stakeholders
specific program needs • Engage donors and non-donors in examining your
• Study recruitment methods including advertising campaigns, outcome measures
career fairs and successful community initiatives • Use your measures data to convey accountability and results
• Learn how to conduct a successful online recruitment to new and existing donors and other stakeholders
advertising campaign and identify what makes an
website effective
Douglas Knight
3:15 Application Session: Develop Performance Measures:
The Logic Model Approach
12:00 Lunch Break
• Obtain best practices to build a successful youth system
• Devise program goals that are aligned with your youth
service organization’s mission
12:45 Build Partnerships by Engaging Employers
• Integrate performance measures and goals that will ensure
• Learn how to raise community awareness of youth program success
employment issues, enhance existing business partnerships
Jon Desenberg
and foster new relationships with the private sector
Senior Consulting Director
• Discover the insiders’ perspective as to what employers are The Performance Institute
looking for in potential employees
• Identify the challenges and solutions to building effective
employer-community relationships
David Hunn
President and CEO 4:30 Conference Adjourns
SkillSource Group
2:00 Break and Refreshments
www.PerformanceInstitute.org/Youth
www.PerformanceWeb.org/STEM 55

6. Workshop: FEBRUARY 10, 2010
Post-Conference workshops are practical, supplementary application sessions which
incorporate and review tools, techniques and methods presented during the event.
Participants will obtain a further understanding of how to use newly acquired tools and
cutting-edge strategies. Through group exercises and scenario-based learning, you’ll walk
away with the expertise and resources needed for immediate and practical application.
8:30 Workshop Registration and Continental Breakfast
9:00 Post-Conference Workshop: Grants Management, the Winning Move: Strategies for Youth Services Programs
As youth service organizations increasingly move towards performance-based grants, more emphasis will be placed on the
application and evaluation processes. Agencies and organizations will be under increasing pressure to measure, evaluate
and improve the results of their grants. Performance management is an important tool for your grant programs to ensure
clearly defined outcomes and accountability. In this workshop, explore all aspects of grant and proposal development and develop
a framework for measuring and reporting the performance of youth service programs your organization or agency provides.
• Understand emerging accountability and transparency issues in grants management
• Discover best practices for grant writing
• Create grant applications that set your organization apart by linking performance measures to the effectiveness of your grant
• Acquire and utilize strategies to evaluate your grants and report back to the funder
• Target agencies that can help you reach your goals as well as focus on methods of fostering these relationships to ensure that
partnerships are long-lasting
• Link performance-based grants to organizational performance measures
Elizabeth Holden
Director
Polycom Grant Assistance Program
12:00 Workshop Adjourns
66 www.PerformanceInstitute.org/Youth

7. IN-HOUSE TRAINING
Bring this Program to Your Organization
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site trainings and
management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program
that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating
travel expenses. Whether you require training for your department or for an organization-wide initiative, the advanced
learning methods employed by The Performance Institute will create an intimate training atmosphere that maximizes
knowledge transfer to enhance the talent within your organization.
Customization
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many training providers
will offer you some variation of their standard training, The Performance Institute’s subject matter experts will work with you
and your team to examine your programs and determine your exact areas of need. The identification of real life examples
will create a learning atmosphere that resonates with participants while at the same time providing immediate return
on your training investment. Using interactive exercises that employ actual projects or scenarios from your organization,
instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority
of on-site trainings are focused on smaller groups, The Performance Institute also has the ability to accommodate organiza-
tional-wide training initiatives. Utilizing multiple instructors, The Institute has the capacity to deliver courses to groups of up
to 300 participants per day.
Areas of Expertise
On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the
following areas:
• Strategic Planning • Performance-Based Contracting
• Performance Measurement • Performance Reporting
• Project Management • Program Evaluation
• Lean Six Sigma • Administrative Management
• Workforce Management • Leadership and Change
• Performance-Based Budgeting
For more information about in-house training options available to you, please contact Blake Zach at 202-739-9548 or
email him at Blake.Zach@PerformanceInstitute.org.
Sponsorship Opportunities
As a conference and training provider, The Performance Institute is an expert in bringing together leaders to share
and discuss best practices and innovations. We connect decision-makers with respected solution providers.
The Institute offers four different pre-designed sponsorship packages:
• Event Co-Sponsor • Luncheon Sponsor
• Session Sponsor • Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Meredith Mason at 202-739-9709 or
Meredith.Mason@PerformanceInstitute.org
www.PerformanceInstitute.org/Youth 77

8. LOGISTICS & REGISTRATION
VENUE & HOTEL
Youth Development and Outcomes 2010 will be hosted at The Performance Institute’s REGISTRATION
Training Center in Arlington, VA, just one block east of the Courthouse stop on the
1. ONLINE at www.PerformanceInstitute.org/Youth
Orange Line of the D.C. Metro. A public parking garage is located inside of the build-
ing for $10/day. Continental breakfast and refreshments will be provided for delegates 2. VIA FAX to 866-234-0680
on each day. 3. VIA PHONE to 877-992-9521
The Performance Institute Conference Center
4. VIA MAIL to 805 15th Street NW, 3rd Floor,
1515 North Courthouse Rd., Suite 600 Washington, D.C. 20005
Arlington, VA 22201
877-992-9521 Yes! Register me for Youth Development and Outcomes 2010
Add the Post-Conference Workshop
A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by
Please call me. I am interested in a special group discount for my team
Marriott at the prevailing rate of $233.00 until January 10, 2010. This rate is based on the
Government Per Diem and is subject to change. Please call the hotel directly and reference
Delegate Information
code “Youth Outcomes” when making reservations to get the discounted rate. The hotel is
conveniently located three blocks from the Rosslyn Metro station. Please ask the hotel about
a complimentary shuttle that is also available for your convenience.
Name Title
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209 Office Organization
Phone: 703-528-2222
Phone: 1-800-321-2211
http://www.CourtyardArlingtonRosslyn.com
Address
TUITION
The tuition rate for Youth Development and Outcomes 2010 is as follows: City State Zip
Offerings Early Bird Regular Rate
Conference $599 $699 Telephone Fax
Workshop $299 $299
*For the Early Bird Rate, register before November 30, 2009
Email
GROUP DISCOUNTS
For more information on group discounts for Youth Development and Outcomes 2010 please
contact Melvin Hall at 202-739-9630 or email him at Melvin.Hall@PerformanceInstitute.org Payment Information
Training Form/Purchase Order Check (accepted by mail only)
Credit Card
CPE CREDITS
Delivery Method: Group-live
Program Level: Basic
Credit Card Number Expiration Date
Prerequisites: None
Advanced Preparation: None
CPE Credits: 12 for the training, 3 for the workshop
Name on Card 3 Digit Card verification #
The Performance Institute is registered with the National Association of State Boards of Accountancy (NASBA)
as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of
accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding
sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN
37219-2417. Website: www.nasba.org. Billing Zip Code
Cancellation Policy Please make checks payable to: The Performance Institute
For live events: The Performance Institute will provide a full refund less $399 administration fee for cancellations four
weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be Priority Code: S274-WEB
issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee.
For webinars: The Performance Institute will provide a full refund less $50 administrative fee for cancellations four
weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued.
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the
Registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.
program. The Performance Institute is not responsible for speaker changes, but will work to ensure a comparable speaker
All the cancellation requests need to be made online Your confirmation email contains links to modify or cancel is located to participate in the program.
registrations. Please note that the cancellation is not final until you receive a written confirmation.
If for any reason The Performance Institute decides to cancel this conference, The Performance Institute accepts no
Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.
payment must be presented at the time of registration in order to guarantee your participation at the event.
Discounts
Quality Assurance • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive
The Performance Institute strives to provide you with the most productive and effective educational experience any discount.
possible. If after completing the course you feel there is some way we can improve, please write your comments on • Any discounts offered whether by The Performance Institute (including team discounts) must also require payment at
the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to the time of registration.
request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: • All discount offers cannot be combined with any other offer.
The Performance Institute: Corporate Headquarters, 805 15th Street NW, 3rd Floor, Washington, D.C. 20005 • Discounts cannot be applied retroactively
88 www.PerformanceInstitute.org/Youth