for SSCP KAN's Workshop in Annapolis, 2017

2. Fevered Dreams of
an SCP Research Practitioner

3. kAn Aspirations
•Action at the Center
(with the goal of normalizing SCP practices
and backed up by research)
Kan we do it?
Yes we kAn!

5. Fēnx

6. kAn Aspirations
•Action at the Center
•Self-financing

7. Ethos Water contributes 5 cents per bottle sold to
help support water projects in developing
countries.
Imagine donating all profits to lobbying for
rebuilding public water infrastructure (in the same
markets one is selling bottled water in) to make
water access free, safe, and easy.

8. Drink Agua Publica

9. Liberate
Yourself!

10. Liberate Yourself! A Self-Storage Campaign
• Mobilizes people to give up their storage units, and purge their junk.
(studying how to make this effective: Social Marketing? Mobilizing
social networks? Incentives?)
• Works with Venture Capitalists to short-sell leading self-storage
companies. Commits a percentage of profit to supporting this effort.

11. kAn Aspirations
•Action at the Center
•Self-financing
•Big Potential Impacts

12. Framework Convention on
Controlling Marketing (FCCM)

13. Framework Convention on
Controlling Marketing (FCCM)
• Ban on most pernicious types of marketing (child-targeted marketing, fossil fuels
and cars, junk food and tobacco, Direct-To-Consumer pharmaceuticals)
• Real-Time disclosure of product placement in media
• Disclosure by Buzz Marketers that they are actively marketing certain products or
brands—with legal liability for non-disclosure
• Significant tax on outdoor and public space advertising, with 50% of all this space
dedicated to social marketing (paid for by dedicated tax)
• Tax on all TV, radio, newspaper, and magazine advertising: with revenue
dedicated to social marketing in same media.
• Ban or heavy tax on direct mail marketing (plus easier opt-out vehicles)
• Absolutely no tax deductions by companies for marketing efforts—this should
also be pursued immediately outside of this FCCM

14. kAn Aspirations
•Action at the Center
•Self-financing
•Big Potential Impacts
•Cultivates Resilience

16. kAn Aspirations
Action