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Julie Devonshire Chief Operating Officer, Global Ethics Ltd Global Ethics Growing a successful  Social Enterprise
Best Large Social Enterprise  in the UK Global Ethics <ul><li>Structure </li></ul><ul><li>What worked well? </li></ul><ul>...
How did it all start?
The PlayPump ® Why is the PlayPump brilliant? How does this create social change?
Buy and give  –  One Water
Buy and give  –  One Vitamin Water
Buy and give  –  One Condoms
Buy and give  –  New Products
Buy and give  –  licensing
<ul><li>1 million lives </li></ul><ul><li>£4 million raised </li></ul><ul><li>531 PlayPumps, veg gardens for 480 families,...
Structure
<ul><li>Be aware of the implications of what you have committed to – “100% of our profits fund water pumps in Africa” </li...
What worked well?
“ It’s not right that….” What worked well? 1 billion people don’t have access to water; 2m die each year from drinking con...
What worked well? <ul><li>The perfect solution for the community </li></ul><ul><li>A sustainable solution </li></ul><ul><l...
The Business Case What works (II) What works well? Supplier Global Ethics Retailer & Wholesaler Consumer Feel good factor ...
What works “ Once you have got your proposition right, in my experience people will go the extra mile to help your cause. ...
<ul><li>advertisement </li></ul>Top Three Blags Our 60 second
<ul><li>“ BT finds “roundabout” way to bring water to African schools” </li></ul><ul><li>55 people </li></ul><ul><li>£3.3m...
Top Three Blags <ul><li>£2.2m media spend in 2010 </li></ul><ul><li>Highest spending advertiser in our industry </li></ul>
<ul><li>Next... </li></ul><ul><li>5 th  birthday this summer </li></ul><ul><li>More One branded products, licensing, NGO p...
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The ONE foundation

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The ONE foundation

  1. 1. Julie Devonshire Chief Operating Officer, Global Ethics Ltd Global Ethics Growing a successful Social Enterprise
  2. 2. Best Large Social Enterprise in the UK Global Ethics <ul><li>Structure </li></ul><ul><li>What worked well? </li></ul><ul><li>What went wrong? </li></ul><ul><li>How did it all start? </li></ul>
  3. 3. How did it all start?
  4. 4. The PlayPump ® Why is the PlayPump brilliant? How does this create social change?
  5. 5. Buy and give – One Water
  6. 6. Buy and give – One Vitamin Water
  7. 7. Buy and give – One Condoms
  8. 8. Buy and give – New Products
  9. 9. Buy and give – licensing
  10. 10. <ul><li>1 million lives </li></ul><ul><li>£4 million raised </li></ul><ul><li>531 PlayPumps, veg gardens for 480 families, tested 8900 people for HIV </li></ul><ul><li>A great “like-for-like” proposition which is simple, replicable and scalable </li></ul>What we’ve achieved
  11. 11. Structure
  12. 12. <ul><li>Be aware of the implications of what you have committed to – “100% of our profits fund water pumps in Africa” </li></ul><ul><li>Think about your capital structure </li></ul><ul><li>Work out how you are going to invest in growth </li></ul><ul><li>The sector is risk averse but sometimes you will need to take a risk </li></ul><ul><li>People are unfamiliar with “social enterprise” – Have a really clear story </li></ul><ul><li>Social enterprise attracts opportunities – Turn them down unless they materially add value. </li></ul>Pitfalls to avoid?
  13. 13. What worked well?
  14. 14. “ It’s not right that….” What worked well? 1 billion people don’t have access to water; 2m die each year from drinking contaminated water; 40 billion hours a year spent collecting it. and...
  15. 15. What worked well? <ul><li>The perfect solution for the community </li></ul><ul><li>A sustainable solution </li></ul><ul><li>A solution compelling to our stakeholders </li></ul><ul><li>A simple solution that makes it easy for stakeholders to say ‘yes’ </li></ul>
  16. 16. The Business Case What works (II) What works well? Supplier Global Ethics Retailer & Wholesaler Consumer Feel good factor CSR story CSR story 100% profits fund projects
  17. 17. What works “ Once you have got your proposition right, in my experience people will go the extra mile to help your cause. They will do things for your organisation that they wouldn’t do for any other business.” The art of the blag...
  18. 18. <ul><li>advertisement </li></ul>Top Three Blags Our 60 second
  19. 19. <ul><li>“ BT finds “roundabout” way to bring water to African schools” </li></ul><ul><li>55 people </li></ul><ul><li>£3.3m in resource </li></ul><ul><li>£9m estimated donation </li></ul>Top Three Blags
  20. 20. Top Three Blags <ul><li>£2.2m media spend in 2010 </li></ul><ul><li>Highest spending advertiser in our industry </li></ul>
  21. 21. <ul><li>Next... </li></ul><ul><li>5 th birthday this summer </li></ul><ul><li>More One branded products, licensing, NGO partners, international trading... </li></ul><ul><li>£3m in one year </li></ul><ul><li>£20m, 25m lives </li></ul><ul><li>Join us at www.onedifference.org </li></ul>Onwards and upwards If you want to change the world, do it yourself.

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