Second Life's strategy is to offer a virtual world service to consumers by having users participate in socializing and games in a 3D online environment. Its business model involves an internal currency users can use to buy, sell, rent and trade virtual land and goods. The objective of Second Life's strategy is to have the most avatars or users among virtual worlds by taking advantage of people's interest in socializing and playing games together online in a 3D virtual setting.

1. What is strategy? Yang, Zi Media Management, KTH

2. What is strategy? Always: defined as a contingent plan of action designed to achieve a particular goal (citing: from strategy to business models and onto tactics) My definition: a company’s contingent plan over which business model to use

3. relationship business model strategy mission vision

4. What is Second life’s strategy? Mission: offer virtual world service to consumers Business model: Second Life has an internal currency, which can be used to buy, sell, rent or trade land or goods and services with other users.

5. What is Second life’s strategy? Strategy: The basic elements of a strategy statement: Objective( ends): most avatars among virtual worlds Scope( domain): on line Advantage( means): people participated in task-based games and socializing in a three-dimensional online environment. Source: Wikipedia