The document discusses the concepts of business model, strategy, mission, and vision. It provides an overview of Whyville, an online virtual world for children ages 8-15. Whyville's mission is to provide an educational and fun virtual world. Its business model involves sponsorships from companies like NASA, Adobe, and Toyota to engage and reach young people. Whyville's strategy is to become the ultimate educational tool and a natural part of children's education through its virtual world.

1. What Is Strategy?Céline Delacour, 21164

2. What Is Strategy?Business Model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders. Strategy refers to the choice of business modelMission is the purpose of the firm.Vision can be divided into to two concepts core ideology and core purpose together forming the envisioned futureThe strategy is dependent upon the other concepts and mostly on the choice businessmodel. The interrelationship of the concept will together create the business modeland the strategy. The firm’s strategy is a guidance for the whole firm and is utterlyimportant to have a clear and simple strategy statement to be successful in the businessworld.

3. The Strategy of WhyvilleWhyville is one of the largest online virtual worlds for young teenagers and children.Mission: To provide a virtual world for children (8-15 years) with mainly educational purposes.A fun place to learn. Business Model: Whyville is almost 100% sponsored. The sponsors becomes an integrated part of thevirtual world and can reach a tough demographic group of teenagers and childrenthrough Whyville. Sponsors for Whyville are for example; NASA, Adobe, Toyota, andUniversity of Texas. Whyville offers the sponsors unique opportunities to reach theirtarget audiences.

4. Strategy Statement of WhyvilleA virtual world that engages youngteenagers and children in the fun world ofeducational learning. Whyville wants to become the ultimateeducational tool for schools in the world andbecome a natural part of children's education.

5. BibliograpyArticles; Casadesus-Masanell, R. & Ricart, J.E., FromStrategy to Business Models and onto Tactics”Collins, JC & Porras, JI, “Building Your Company’s Vision”Collis, D & Rukstad, MG, “Can You Say What Your Strategy Is?”Johnson, MW, Christensen, CM, & Kagermann, H, “Reinventing Your Business Model”Online resources;http://www.whyville.net/smmk/nice (2011-01-20)http://b.whyville.net/smmk/top/gatesInfo?topic=whyville_for_sponsors (2011-01-20)http://en.wikipedia.org/wiki/Whyville (2010-01.20)