The presentation discusses the immediate future of data collection, which will be more interactive, intelligent, and immediate. It will be more interactive by making data collection more engaging to overcome subject fatigue through features like hot spots and pick/group/rank. It will be more intelligent by making data collection dynamic and observant using personalized experiences, on-the-fly analysis, and better subject selection based on metadata. It will be more immediate through more collection points, faster analysis, and instant studies.

1. The Immediate Future ofData CollectionPresented by Ryan Smith TM Sophisticated research made simple.

2. My Idea of Usability…

4. The Qualtrics Journey….

5. BuzzWord Bingo

6. KISS: It’s Data CollectionVoice of the CustomerEnterprise Feedback ManagementCustomer Loyalty SystemsCorporate Inner-Intelligence

7. AgendaThe Immediate Future of Data Collection

8. Where We’ve Been: Data Collection Prior to 199912345“We Need Primary Research”Fight for BudgetHire a Research FirmFocus Group - or - Survey / Paper ModelsScheduling & Execution“Chose Your Own Adventure” Surveys6Wait for the Data

9. Where We’ve Been:Data Collection Post 1999Internet DistributionDIY: Do It Yourself

10. New Challenges:Subject FatigueGo Away!

11. Evolution:The Immediate Future of Data CollectionWE ARE HEREMoreInteractiveMoreIntelligentMoreImmediate

12. MoreInteractiveMaking Date Collection More Engaging to Overcome Subject FatigueLegacyNext Generation

13. MoreInteractiveMaking Data Collection More Engaging to Overcome Subject FatigueLegacyNext Generation(Not Available)

14. MoreInteractiveMaking Data Collection More Engaging to Overcome Subject FatigueHot Spots

15. MoreInteractiveMaking Data Collection More Engaging to Overcome Subject FatiguePick, Group, & Rank

16. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantMore Personalized Experience From:On-the-Fly Analysis & Stats

17. Historical Insight / Data Integration Capturing & Using Session InsightsBetter Subject Selection

18. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantLegacyNext GenerationSkip LogicStatistic Based Work-FlowsDisplay Logic…that can even include stats calculated from previous survey and external databases…

19. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantExample: Using Session Information to Improve Data Quality

20. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantExample: Interrupted DecisionsJonathan Levav

21. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantExample: Becoming More PredictableDan Ariely

22. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantBetter Subject Selection

23. MoreIntelligentMaking Data Collection Extremely Dynamic & ObservantBetter Subject SelectionURL Parameters

24. Site History

25. Time on Site

26. Device Type

27. Day

28. Date

29. Time

30. Cookie Values

31. HTML Values

32. JavaScript ValuesMoreIntelligentMaking Data Collection Extremely Dynamic & ObservantExample: Abandoned Shopping Carts

33. MoreImmediateMore Collection Points, Faster Analysis, & Instant Studies More Collection Points

34. MoreImmediateMore Collection Points, Faster Analysis, & Instant Studies Instant Full-Statistical Results Updated with Every Response

35. MoreImmediateMore Collection Points, Faster Analysis, & Instant Studies More Do It Yourself

36. In Summary…1234MoreInteractiveMoreIntelligentMoreImmediateUsability is Not My StrengthAvoid Hype – It’s Data CollectionEvolution – We’re ChimpsSubject Fatigue is Driving Future