Rush Hour Cafe'
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Rush Hour Cafe is a coffee shop and cafe with an auto racing theme located near a college campus. It aims to attract young professionals and college students with high quality coffee and drinks in a modern atmosphere. The cafe is starting with a $30,000 microloan to cover startup and operating costs for 3 months. It will target these demographics through advertising on radio, newspapers, and social media to build awareness of the cafe and drive traffic. The cafe plans to offer coffee, teas, smoothies and pastries for sale at affordable premium prices to reach its financial goals of profitability within 6 months.
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Jalli's Restaurant is a proposed new restaurant in Bangalore, India. It will have indoor and outdoor dining areas serving Hyderabadi biryani, Chinese, Indian, and continental cuisine. The restaurant aims to provide efficient customer service and establish itself as a unique concept in the area. It will be located in Banshankari Stage III, a residential area near colleges and computer cafes that currently lacks restaurants serving its cuisine. The restaurant expects to attract youth, families, and couples aged 15-50 and reach break-even point within 1.3 years of opening.
Strategic Marketing Template
Café de Ville is a family-owned bakery and café that is relocating from France to Jersey City, NJ. The owners have created a strategic plan to open the café in December 2011 near three local colleges. Their plan includes leasing a property, starting advertising, and promoting the café to the local student and business communities. The café aims to provide quality food and service in a casual atmosphere targeting nearby college students and families.
Cafe Coffee day (CCD)
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
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Marketing Plan for Curt's Cafe by KickASE Marketing Roosevelt University
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Business Management Proposal-Esperanto
1) The document proposes setting up a cafe business called Esperanto that aims to provide good food and a relaxing environment for customers of all ages.
2) Esperanto will be located in Bugis due to its large population of teenagers, lower rental costs, and convenient transportation access.
3) The cafe will target customers aged 12-25, including students and young working professionals, and will segment its offerings based on demographics, behaviors, and needs of this group.
GROUP PROJECT2Group ProjectRunning head GROUP .docx
GROUP PROJECT 2
Group Project
Running head: GROUP PROJECT 1
Our company, DAKAT Foods, produces, markets, and sells wholesome and socially beneficial foods and beverages around the world. The purpose of our talk today is to tell you about our newest product, an organic, fair trade, low-glycemic, environmentally friendly, and socially responsible iced coffee drink called HAPPUCCINO.
Product
HAPPUCCINO is a blended organic and fair trade blended iced coffee, deliciously creamy and served in compostable packaging. The product consists of organic fair trade coffee, organic and naturally low-carb sweeteners, and vegan nut-milks with other natural flavors. Our major competitors are Starbucks, Caribou Coffee, and Dunkin Donuts. Future partners will include REI, Whole Foods, Fresh Thyme, local grocery co-ops, and sustainability-minded restaurants and cafes.
Marketing strategy focuses on a business’s overall plan to reach and retain potential customers through establishing a value proposition, gathering demographic data, and setting objectives.
According to Abedin & Jafarzadeh (2013), a unique marketing strategy starts with product differentiation, which results in higher brand love, enhanced image, and customer loyalty.
The products’ value proposition is also based on a great customer experience supported by an outstanding store atmosphere meant to decrease stress and increase the sense of well-being in our customers.
Market and Customer
HAPPUCCINO will be marketed through the use of mass media and online social-media advertisements, focused on long term branding of the product as a healthy, sustainability-focused, customer-oriented, and ethical business. We will also partner with established brands to co-market our products together.
We plan to market HAPPUCCINO in several markets, including:
· Online, via social media including Facebook, Instagram, Tick-Tock, and other person-to-person social media platforms
· By engaging young influencers, such as popular Youtubers, young celebrities, sports figures, and others that our target customers trust.
· By cross-promoting with other brands in the LOHAS space, e.g., REI, Whole Foods, Fresh Thyme, local grocery co-ops, and sustainability-minded restaurants and cafes.
· We will run special ads in local publications, to drive foot traffic to our own and partner stores.
As HAPPUCCINO moves through its life cycle and gains market share, we may decide to increase pricing; e.g. skimming price strategy, to increase revenues and further establish our superiority in the crowded coffee market.
According to Akaeze and Akaeze (2017), business practitioners achieve a competitive advantage when they perform a careful value-creating plan or method not simultaneously performed by competitors. In our case, HAPPUCCINO is superior in health and environmental benefits.
It is instructive to note that most initial pricing strategies are temporary and as the product life cycle advances, there will be changes in the ...
Foodies fries: A Business presentation on a fictitious food chain.
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
Projected Profit/Loss
Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
Pizza park project proposal
Right Knowledge Ventures is a partnership firm established in 2013 that operates in the fast food industry, specifically selling pizzas and other snacks. The company aims to establish itself as a trusted brand known for quality, tasty food at affordable prices. It seeks to market primarily to kids and teenagers by establishing locations near colleges, schools, offices and residential areas. The company takes pride in using high-quality ingredients and focusing on customer satisfaction. It operates under a franchise model and provides training and support to franchisees.
A Health Bar
The document provides details on the marketing plan for a proposed new healthy food restaurant. It discusses the mission to exceed customer expectations through sensory experiences. It will target middle and upper middle class customers aged 16-40. The unique selling point is providing at least 35% lower calorie dishes without compromising taste. Advertising will be through colleges, gyms and organic vendors. The marketing mix discusses products like healthy foods and beverages, pricing to be competitive, locations in business parks, and promotions using discounts, loyalty programs, and digital/print advertising.
Assignment on Set up A Restaurant
The document discusses considerations for opening a restaurant, including planning, organizing, leading, and controlling aspects. Some key points covered are developing a business plan, choosing a location and target market, creating a menu, obtaining funding, and understanding safety regulations. Market research, building a financial model, and determining necessary sales volumes to cover costs are also emphasized as important planning steps.
Food Truck Business Plan
Food Truck Business Plan, introduction, starting on small scale, mission, goals, objectives &
strategies.
wedding cake project
This document discusses Royal wedding cake, a business that sells healthy organic wedding cakes in India. It analyzes the market segmentation for Royal wedding cake, including demographics like income levels, lifestyle, and occupation. The target markets are weddings, bridal showers, anniversary parties, and birthday parties. The document also discusses Royal wedding cake's strengths, weaknesses, opportunities, threats in a SWOT analysis. It proposes positioning the brand through high quality, service, and unique styling. Finally, it discusses pricing strategies, advertising, sales promotion, and estimates it will take about 2 years for higher-income consumers in India to fully adopt wedding cakes as a tradition.
Spicy gypsy food truck
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
Bus 600 presentation rev 1 cherri edmond 043010
Caketail Music Café (CMC) is a start-up bakery and coffee shop in Palo Alto, California founded by two partners with experience in the food industry. CMC plans to offer coffee, pastries and desserts at moderate prices targeting middle to high-income local residents and Stanford students. It projects $1.04 million in sales the first year and profits of $319,000, growing annually over three years.
Dark horse espresso bar5
This document outlines Dark Horse Espresso Bar's digital marketing strategy. It discusses expanding brand awareness throughout Toronto and the GTA, opening more store locations, and becoming one of the best coffee shops. Currently, Dark Horse has 4 shops and is building a 5th. The strategy aims to increase social media content, improve the website, and offer incentives to boost traffic. Key performance indicators include time on the website, social mentions, and visits from ads. The overall goal is to increase revenue and expand into the GTA market within a year.
BUSINESS PLAN " SWEETBITS COMPANY"
The business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
NewsUSA Sales Manual
NewsUSA provides public relations and media exposure services for clients through the placement of feature stories in thousands of print, online, radio and social media outlets. The document introduces NewsUSA's services, including traditional print features, social syndication features, and radio scripts. It also includes a glossary defining PR and media-related terms to help new employees understand NewsUSA's business.
Communication Strategy _Tim Hortons V2.0.ppt
This document outlines a communication plan to launch a new Tim Hortons coffee brand in Bangladesh. It begins by describing the existing coffee market in Bangladesh and current competitors. The plan then discusses the brand's mission, vision, target audience, positioning, and marketing mix. Key elements of the marketing mix include premium pricing, focus on quality coffee and food, and creating an exclusive in-store experience. Promotional strategies include coupons, contests, samples, and social media campaigns. The plan also proposes leveraging technology through a mobile app and website, as well as extending the brand through coffee packs and a potential drive-thru option.
case study on starbucks
- Starbucks opened its first store in 1971 in Seattle's Pike Place Market and has since expanded to over 15,000 stores globally.
- In 1984, Howard Schultz convinced the founders to test the coffee bar concept, expanding Starbucks' business model.
- Starbucks released its first mail-order coffee catalog in 1988, allowing customers to order coffee nationwide.
- Starbucks focuses on high-quality coffee, pastries, and a third place experience for customers beyond home and work.
Marketing presentation on Cold Tefee
This Presentation is made by student of
ASA University Bangladesh.
Its a presentation of cold coffee. it is a product from our imagination company ATMM Company.
Smart ways
SmartWays is a marketing agency that provides innovative ideas to help brands improve customer relationships through creative advertising and new marketing channels. Its mission is to reach target audiences for each client. Its vision is to be recognized as a source of fresh ideas for major brands by the end of the decade. Coca-Cola is the world's largest beverage company operating in over 200 countries. It focuses on marketing its over 3,000 beverage brands through advertising, promotions, and brand image. Coca-Cola's mission is to refresh the world and create moments of optimism, while its vision is to have strong partnerships and bring quality products to diverse markets.
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Pampers Baby Anti-bacterial bar soap Marketing Plan.
Presented by: Suarez, Chesca Mae F.
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Procter and-gamble-marketing-plan-presentation(gr.6-12-abm-industrious.)
This marketing plan is for Procter & Gamble's proposed new baby antibacterial bar soap. The plan outlines objectives to increase sales, awareness, and market share over the next year. Market research found parents are interested in antibacterial soaps for babies. The plan targets parents with babies aged 1-12 months who value gentle and protective soaps. Sales targets are provided by quarter with distribution through supermarkets, sari-sari stores, and mini stores nationwide.
Star
Starbucks has experienced rapid global expansion since opening its first store in 1971. It has grown from a small Seattle coffee shop to a large international chain through diversification of its product offerings and strategic partnerships. However, its financial ratios show assets growing more slowly than liabilities, suggesting its expansion has been too fast. It needs to slow its growth and focus on increasing brand awareness through improved marketing.
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Rush Hour Cafe'
- 1. Rush Hour Cafe Marketing Plan
- 7. Positioning At Rush Hour we seek to position our products as the number one choice for an invigorating and fulfilling beverage and relaxing place for individuals living a fast-paced and productive life. As well as those who want to be inspired and are in need of motivation and a pick-me-up, whether physically, emotionally or mentally. We offer high-quality products for every individual, including several health-conscious alternatives.