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Usability for Tough Times Suzanne Chapman User Experience Department Ken Varnum Web Systems Department Image by flickr user alancleaver_2000 Budget Usability
Who Are We?
[object Object],[object Object],[object Object],[object Object],What is Budget Usability? “ The purpose isn’t to prove anything; it’s to get insights that enable you to improve what you’re building”  –  Steve Krug Image by flickr user sarabc
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Use Budget Methods? Image by flickr user electrofantastic
When to Use Budget Techniques? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image by flickr user s2photo
How to Use Budget Techniques? ,[object Object],[object Object],[object Object],[object Object],Image by flickr user sergesegal
Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image by flickr user faultypixel
Lessons Learned & Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Participatory Design Actively involve users in the design process. (inspired by Nancy Foster) Description: X/O & Ideal Design
Participatory Design ,[object Object],[object Object],[object Object],[object Object]
Participatory Design ,[object Object],[object Object]
Participatory Design Materials Cost:  $0 Incentives Cost:  $75+ Set up time:  ~1hr Test time:  ~4hrs Analysis:  >12hrs Actively involve users in the design process. (inspired by Nancy Foster) ,[object Object],[object Object],[object Object],[object Object],[object Object],Description: X/O & Ideal Design
 
 
 
 
Participatory Design
 
Card Sorting Materials Cost:  $0 / $125 for online tool. Incentives Cost:  $90 Set up time:  ~3hrs Test time:  ~2hrs Analysis:  >10hrs Ask users to sort a series of cards, each labeled with a piece of content, into groups that make sense to them. ,[object Object],[object Object],[object Object],Description: Did a combination of sessions with individual participants and groups.
Card Sorting Group paper card sort - Services/Departments/Libraries
Card Sorting - Services/Departments/Libraries OptimalSort online card sort
 
Guerrilla Testing Materials Cost:  $0 Incentives Cost:  $0 Set up time:  ~2hrs Test time:  ~2hrs Analysis:  ~4hrs ,[object Object],[object Object],Quick and short answers to quick and short questions. Five minutes is our goal! ,[object Object],[object Object],[object Object],[object Object]
Guerrilla Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Guerrilla Testing Materials Cost:  $0* Incentives Cost:  $0 Set up time:  ~1hr Test time:  0 Analysis:  ~1hrs Automated version of paper guerrilla test to reach a larger audience. ,[object Object],[object Object],Description: “ Survey” distributed via Subject Specialist Librarians, news items, and directly from access system interface.
Where would you click to go directly to an article?
Questions? All past reports: www.lib.umich.edu/usability   Suzanne Chapman (suzchap@umich.edu) Ken Varnum (varnum@umich.edu)

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Usability for Tough Times

Editor's Notes

  1. Traditionally most usability work done through this committee but recently created UX department will now also be focusing on this type of research. Nice to mention that UTF members volunteer and rarely have prior experience so budget techniques are easy to learn and easy to take back to their departments to use for other purposes! I’m a member of the core team, and also one of the biggest ‘customers’
  2. This is OUR definition and it’s pretty loose.
  3. Ken – maybe you want the slide to just say “Faster” and fill in the bits in parens? Faster (less time investment for prep) Easier (less time designing evaluations, cut out time-consuming things like recruiting participants) Cheaper (don’t need fancy software or facilities) More targeted (have a question, answer it directly) More staff (with less expertise) can take it on. (and maybe just as reliable results) Doing a couple of budget tests is better than doing nothing.  The ramp up to doing formal testing can be prohibitive to actually getting it done at all.
  4. Like voting in Chicago
  5. [this seems better at end, but I like the idea of the last slide being the online guerrilla.] Good example would be to describe our first attempt at guerrilla: We were looking to relabel the link to our various delivery services… we asked 9 people what they’d call it and got 9 different answers. It was still interesting and useful but we had to redesign and redo the test to get a solid answer.
  6. Turning to our site, it’s goals, and our evaluation of them We launched a new web site in August 2009. Based around two main features: Search and Browse . Through user studies (both guerilla and longer-term) we generated data that helped define/conform the scope of our problem: Catalog Federated Search Research Guides x 3 300+ database providers Thousands of online journals Dozens of libraries One-click survey Broad themes emerged: “ I can’t find anything” (our Dean) A vehicle for a single identity – the MLibrary brand Provide a unified user experience Platonic Ideal – Eliminate Silos: information not location Site we have now in response to these needs. How’d we do, we wondered? Project priorities Gain a better understanding of user's perception and use of the "new" library website (it's now 1 year old!) Pinpoint & evaluate problem areas Completed 4 evaluations using 3 different methods in 8 months
  7. Suz intro ask how many people have done “formal” vs. “informal”
  8. Search language
  9. talk about how we analyzed data (user groups, sep out areas) to identify trends
  10. Like most larger libraries, we have a bewildering array of service points Hard to organize in a way meaningful to the public We needed to break out of our librarian-centric way of thinking about the org chart Card sorting  
  11. Group Paper Card Sort w. Students 18 participants: undergrads, grad students (divided into 4 groups) Organized 84 cards representing half of this content Allowed us to see interaction among students, hear thought processes, and better understand confusing labels   Individual Online Card Sort w. Staff Purchased license to OptimalSort allowing us to place in front of many individuals 140 staff completed exercise Provided more data, but didn't expose the thought process   
  12. Exploring the results can be tricky   Task Force also came up with "unified" categories, based on the categories the participants created, as well as the comments they made during the card sort.    Several similarities between categories surfaced across the various participant groups performing the card sort, whether performing a paper sort or using the online tool.    Both the similar groupings across participant groups and the "unified" categories the Task Force came up with were suggested as bases for further tests. Implementing changes will be a large-scale change that would add significant complexities for users and staff.  
  13. Exploring the results can be tricky   Task Force also came up with "unified" categories, based on the categories the participants created, as well as the comments they made during the card sort.    Several similarities between categories surfaced across the various participant groups performing the card sort, whether performing a paper sort or using the online tool.    Both the similar groupings across participant groups and the "unified" categories the Task Force came up with were suggested as bases for further tests. Implementing changes will be a large-scale change that would add significant complexities for users and staff.  
  14. Goal: Fine-tune the contents & labels for Quick Links.   Give brief history:  used to have QL, killed in new site, heard from lots of faculty that it was a poor idea to eliminated, brought it back.     The Test: 20 participants: undergrads, grad students Participants were shown the current Quick Links section without its title-- asked to name the section and describe where each link went Then asked what links they would most like to see in a grouping of links like this one    Findings "Outages" not understood or considered to be useful.    More than half of users requested addition of Webmail link.    Quick Links label works well. Removed/added links Rearranged links Retitled 'Ejournals' -> 'Online Journals' (throughout site)  
  15. URL of survey is at http://umichlib.qualtrics.com/SE/?SID=SV_3rZvKvGPvIkS1ms Still need to set up a TinyURL. And add URL to this slide.
  16. URL of survey is at http://umichlib.qualtrics.com/SE/?SID=SV_3rZvKvGPvIkS1ms Still need to set up a TinyURL. And add URL to this slide.