What do you think about Rules and Virtues when running small companies. Of course, we need laws and regulations when managing big corporates, where a legal department, auditors, R&D, sales & marketing departments, and a personnel department are functioning. Here, let me point out a drawback derived from rules (i.e., internal laws and regulations in a big corporate) . Those hinders creativities of individuals, because they are confined to the area bounded by the rules. Instead, I highly recommend to introduce "virtues," in other words, disciplines or manners when running start-ups. Those define a center of individuals around which they share a strong culture. Please refrain introducing more rules into a small company. I love a small company where all workers share a strong culture which fosters fruitful endeavours. Rules protect you in a status-quo situation, and those spoil you in a mediocre business. Virtues may harsh you, those may force you work so hard, and those will bring you strength.